Slides for my presentation at Blogworldexpo 2008. The session was part of the New Media Track and therefor is more basic in some regards. There are some more information about this presentation in my blogposting under http://budurl.com/n5vw
WHERE DO YOUR VISITORS COME FROM & WHAT DO THEY DO ON YOUR SITE?
Session descriptionBasic Analytics & Blog Monitoring 101 BlogWorldExpo 2008, Intro To New Media Track- Do you know where your traffic comes from and how you can use this information to increase traffic? Who is talking about you in the blogosphere? Or how many feed subscribers you have? In this workshop you learn the basics about blog monitoring and analytics: how to set up a simple blog monitoring (also called Ego or Vanity searches) and how to set up and use Google Analytics, a free yet extremly powerful tool for all your website traffic. This is also a good session for Podcasters to learn how to increase their listenership / viewers.
What we will cover todaysimple DIY strategies to look at your blog / podcast to determine the different visitorsBlog monitoringGoogle Analyticsyour toolkitall done from a more personal point of view but can be easily applied to companies and products
Goaldemonstrate on examples of some services how they work in principle, as later you choose the ones you like to work withfor you to understand how your goals influence the choice of tools to use
Collect figures even if you do not need them right now, they might provide useful to you laterbuild a simple spreadsheet (monthly)links in google to your pagefeed subscribers / mail subscriberstechnorati numbersfriends in social networks build a checklist on what to collect each month including links
Useful for you to know about meI love spreadsheet, analytics and log files. You dont need to but you need to understand the prinicples and mechanisms behind it and then you can outsource it. I am blogger and a podcaster and a twitterer and a social media addict. For me there is no either or, but whatever is best used as a tool should be used. Go have a look at what is out there, it might prove useful.
These slideshave more text on them to be useful afterwardsdo not have a lot of fancy pictureswill be up on crueltobekind.orgare simplified in several areasuse examples not to promote me but because I have access to them and can use them
Defining Analytics & Monitoring
What is blog monitoring and analytics?can be a variety of tools and possible reports the task of doing the reportingacting on the results better described as show me where do they come from, what do they do on my site, who talks about me and am I successful?should be part of your routine as is producing the actual content
Examples to monitor and look atcomments / trackbacksbacklinks and entries on bookmarking servicesamount my name or company was talked aboutranking in search engines for your site / keywords
also: monitor your competition or leaders in the fieldlearn from their successes on what works
How is this relevant to podcasters?successful podcasters use their blog as a mechanism to distribute information and keep readers and listeners more engagedthe blog is not a necessary evil but integral part of your podcastgetting aquainted with how bloggers think will give you an advantage over pure podcastersnearly all tools work with text, not audio / video
A typical day for me
Check the Ego searchesgo through the subscribed ego searches in my newsreader or email client to see new backlinks to me and my projectscheck in on the lifestreams (twitter / friendfeed)have a look at the statistics (new backlinks or referrers? )
Make a guess about the time used
Showing some of the most common, not all of them, choose your own preferencesEgo / Vanity Searches
What are Ego / Vanity Searches?Who does NOT search themselves? Really: Its just being professional about it. Call it your personal clipping service done by yourself (or somebody else)Being talked about means being noticable to readers / listeners - and search engines
Technoratihttp://technorati.comresult: links back to you in the last 180 daysonly covers blogs it knows about (and crawls) has become heavily unreliable but is still considered to be the measurement of importanceyou can check other blogs there as wellbookmark the page or subscribe in your feedreader
Backlinks on blogworldexpo.com
bookmark / subscribe
Tip: Reverse Ping Technoratiif you find a new backlink not yet in Technorati, ping them about it!use the webform and submit the page hope that it will show up and increase your rankinghttp://technorati.com/ping
Google Blogsearchhttp://blogsearch.google.comenter term you are interested in (or more) or sitechoose settings to your likingbookmark the page or subscribe in your feedreader
additional to Blogsearch for News and the Weboften more reliable than blogsearchuse settings for as soon as they appear or once a day
Twitter Searchuse http://search.twitter.com to search for your name / term understands search parameters like OR and -from:blogworldexpobookmark the page or subscribe in your feedreader careful tinyurl problem!
Tips & Tricksdouble content will appear, rather than trying to put it through Yahoo Pipes or alike, just ignore ituse all links in one folder in your browser toolbar and open them with one clickmake separate folders for each projectadd events to your calendar on when to check your data with links in it
How to set up a Project Folder main sitebackend to the sitethe feed(ping feedburner)---------------------Technorati search on the siteGoogle Blogsearch on the site[special pages I want to watch]advantage: all projects are set up the same!
before we dive into analyticsNot all traffic is equal
Why you need a 360 viewTraffic (amount of pageviews of your website) can be highly misleading as can other metricsIt can be a basis, but needs to be accompanied with other reports to show for example interaction with your sitefirst you need to understand the types of users
major traffic sources
Type: SubscribersSubscribed to your content / your feed through an feed reader or an email subscriptiondo really read / listen to your contentare genuinly interested in you / your brand / your products / your offeringshave a more personal relationship with youmore inclined to leave comment and share / bookmark / recommend your contentignores everything but the content
Type: Search Engine Visitorscame on your site by accident through a search engine and are interested in finding what they where searching forcould care less about your blog but may be interested in looking aroundacts on targeted advertising as this could be a better information than your blog post
Type social bookmarking usercomes to your site by discovery in a social bookmarking serviceeither through random choice or friend recommendationmore interactive than search engine users as they might reshare your content
Type: Life stream usersServices where I as a user can enter my lifestream, i.e. add my twitter, my bookmarking, my blog, my pictures all in one placeFriends follow me and if they encounter something interesting go to the link.Highly interactive, but if it scrolled past me in the timeline, I will not see it
Balance is different
Question:Where do I get the data needed to make better decisions in regard to my blog and my content?Answer: depends on where you want to go but lets start with some simple things everybody can use
Feedburner & Feedflareuse feedburner to track numbers (and export)not perfect but everybody has the same numberssubscribe to your own feed to check if it comes through
Analytics toolsgoogle analytics / sitemeter are different tools for different purposes choose the one you likesometimes paying money is good
Google Analyticsfree tool (you pay with your data)easy to install and variety of reportscan mail reports to dedicated addresses
Where does it come from
where do users come from
Harry Potter last year
Add a new profile to Google Analytics
Random stuff if there is still time
Be careful with these toolsMy Alexa number is My comscore data says I am a leader in I was voted best in Little Town of blogging contest
Alexacounts only when toolbar is installedheavily towards american usage only (how much of your visitors do come from elsewhere?)only fully available for IE Firefox and co have up to 50% of the market share
THANKS FOR LISTENINGQUESTIONS?
Nicole Simonhttp://crueltobekind.orghttp:// twitter.com/nicolesimonhttp:// friendfeed.com/nicolesimon