04/10/2023

WHAT LIES AHEADWhat to Worry About in 2014

AGENDA

• State of the Market• Content• Optimization• Monetization• Integration• Performance & Scalability

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MARKET TODAY

920 Million websites in the world

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RESPONSIVE MOVEMENT

90% are NOT responsive — 828 Million

HUGE MARKET OPPORTUNITY FOR ALL OF US

We believe in a responsive approach to design.

One design that looks great on every device.

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IS RESPONSIVE DESIGN ENOUGH?

Responsive Design relies solely on screen size

IS RESPONSIVE ENOUGH?

We believe in a strong separation between content and design in order to deliver the right content to

the right visitor based on their device

65% of sites do not use a well-known CMS

- nearly 600 Million

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HOW DID WE GET HERE?

• 2007 – iPhone came out• 2009 – Responsive concept is coined• 2010 – iPad is released• 2011 – Boston Globe launches responsive• 2012 – first ‘Year of Responsive’• 2013 – Responsive backlash – RESS

2014

What’s next?

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RESPONSIVE DESIGN + ADAPTIVE CONTENT =

There are around

10 Billion connected devices today.

There will be over

30 Billion connected devices by 2020.

TOO MANY DEVICES TO TOO KEEP UP

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QUESTION

HOW ARE YOU GOING TO SPEND THE NEXT YEAR?

PLAYING CATCHUPOR

STAYING AHEAD?

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CONTENT

RESPONSIVE V. ADAPTIVE

Responsive Adaptive

Device Identification

Media Queries (client) Server or Client code – different HTML based on screen

Content Optimization

All content is downloaded Content is downloaded based on device

Device Optimization

One template for all devices

Distinct templates for each device

Features Comprehensive Approach Streamlined Approach

Performance Page Loads Slower Page Loads Faster

Development Typically requires a plug-in or rebuild

Templates can be implemented – provided content is separate from layout

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ADAPTIVE CONTENT

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RESPONSIVE DESIGN

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ADAPTIVE CONTENT

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CONTEXTUAL AWARENESS

Context allows you to factor in more than just screen size• Input methods• Location• Who is the visitor?• What have they done with me before?• When was their last visit and what did they see?• Where have they been?• Why are they here?

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OPTIMIZATION

OPTIMIZATION

Only 5% of websites receive enough traffic to use traditional optimization tests

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OPTIMIZATION

Simple A/B testing becomes much more complicated in a multi-device world

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STANDARD A/B TEST

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A/B TESTING IN A MULTI-DEVICE WORLD

RESULTS GROUP A – 18%GROUP B – 12%

BECOMES

GROUP A GROUP B

DESKTOP 18% DESKTOP 20%

TABLET 27% TABLET 20%

SMARTPHONE 3% SMARTPHONE 5%

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HOW IS THIS DONE?

• Add some javascript to your site to change the content for each group

• Add a proxy to your site and do a DOM re-write to change the content of your site for each group

RESULT – impact the performance of your siteTHEREFORE – aren’t going to test for long

ISSUES

Because performance is so important, we don’t do continuous testing‘

BUT WE SHOULD…

In fact, we should constantly be testing historical stats to identify new usage patterns and trends

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MONITIZATION

MONETIZATION

Mobile traffic is set to surpass desktop traffic this year (or next)

Mobile ad revenue is 41% less than desktop.

SOME EXISTING METHODS WILL NOT TRANSITION TO NEW ENGAGEMENT MODELS.

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SHIFT IN ADVERTISING THIS YEAR

• Mobile web browsing will overtake PC-based browsing by 2015

• Mobile Search Advertising will grow by 65% • Mobile Banner Advertising will almost double

• 47% of B2B marketers plan on increasing their email budgets

• 93% of Marketers are using or plan on using content marketing tactics

IS YOUR SITE POSITIONED CORRECTLY TO MAXIMIZE THE CONTINUAL SHIFT IN USER BEHAVIOR?

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EXPERIMENTATION

WHAT IF THERE IS A BETTER WAY?

How many good ideas die within arriving to work?

WE WORRY ABOUT AN EASY WAY FOR EVERYONE

TO EXPERIMENT WITH MONETIZATION

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INTEGRATED ECOSYSTEMS

Hundreds of CMS providers on the marketEach has thousands of plugins

None of them work with each other

All of them require a developer to do too much fundamental programming such as:

DatabaseForm Entry

API integration

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iPaaS

• Pre-built integrations / connections to online service providers

• Automation of many different types of repetitive business and social tasks

• Wide selection of functionality available• No software development or custom coding required• No programming or technical skills needed to use

the service

SHOULDN’T THIS BE HOW YOU BUILD YOUR WEBSITE TOO?

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PERFORMANCE & SCALABILITY

TECHNOLOGIES

Performance matters more than ever

Leverage the full potential of the cloud

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STAYING AHEAD

HOW ARE YOU GOING TO SPEND YOUR TIME?

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