What is Digital Transformation?

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  • WHAT IS DIGITAL TRANSFORMATION?

    By Advantage Business systems

  • WHAT IS DIGITAL

    TRANSFORMATION?

    The most confusing part about Digital Transformation is the word "Digital".

    Digital Transformation actually has very little to do with technology. It refers to a fundamental shift in thinking, thought, process and behaviour because of technology.

  • WHY IS DIGITAL

    TRANSFORMATION SO

    IMPORTANT?

    Digital Transformation is important because it

    is fundamentally altering the very fabric of our

    society.

    Often,Digital Transformation turns a business

    on it's head and introduces an entirely new

    concept or business to the market.

    And many of these businesses have only been

    around for little over a decade. And their

    impact has been profound.

  • TWITTER

    Established: 2006

    UBER

    Established: 2009 Established: 2008

    AIRBNB

    EXAMPLES OF DIGITAL DISRUPTORS

  • HOW STEVE

    JOBSDISRUPTED

    MUSIC

    In 2003, tech giant Apple opened the iTunes store. In week 1, it sold over 1,000,000 tracks. It changed the music industry.

    The idea was simple: "How can we solve the problem of being able to listen to whatever music you want, whenever you want and fit it all into your pocket?" The answer? iTunes and iPod.

    The technology available to Apple was merely the tool to reach their solution.

  • YOU NEED TO KEEP AN EYE ON

    THESE TRENDS

    Failure to observe trends in the market can have disastrous

    consequences.

    Perhaps one of the most famous cases of recent times is the Blockbuster

    vs Netflix case.

    In the space of a decade, Blockbuster went from being the market leader

    in the video rental business, to being bankrupt.

  • NETFLIX VS

    BLOCKBUSTER

    Blockbuster were usurped by Netflix as the market leader in their field.

    Unlike Blockbuster;Netlflix adopted a subscription approach to video rental. They also gambled on cloud technology to deliver video content. Because of the risk they took, Netflix successfully disrupted the video rental market.

    Fast Forward to 2017 - Blockbuster folded 7 years ago and Netflix have just reported record profits. They're now the largest video content provider in the world.

  • SO WHY IS DIGITAL

    TRANSFORMATION

    HAPPENING?

    Before I answer this question, let's just take

    a step back for second.

    This isn't the first time Digital

    Transformation has happened in some

    guise.

    In fact, it's happened repeatedly throughout

    human history.

  • 1876

    Alexander Graham

    Bell invents the

    telephone

    1905

    2.2 million people

    own a phoneOver 10 million people

    own a phone, double

    that of 5 years prior

    1910

    THE RAPID ADOPTION OF THE

    TELEPHONE

  • 1927

    Philo Taylor

    Farnsworth invents

    the TV

    1939

    7,000 TV sets in the

    US

    67,145,000 TV sets

    owned across the

    length of the US

    1959

    THE RAPID(ER)ADOPTION OF

    THETV

  • THE (VERY) RAPID ADOPTION OF

    FACEBOOK

    2004

    Mark Zuckerberg

    invents Facebook

    2010

    500 million global

    users

    1.4 billion global users

    2014

  • WHY ARE THESE

    FIGURES IMPORTANT?

    It demonstrates that as a species, we're

    relentless innovators!

    Speaking of innovation - It's happening

    more frequently now. It took about 30

    years for the phone to be adopted, 25 for

    the TV and 6 years for Facebook to reach 1

    in 5 of the worlds population.

    Innovation and disruption are becoming the

    norm.

  • WHAT CAN I DO?

    The first thing you need to do is

    acknowledge change is coming.

    And it's about learning how things are

    going to change, so you and your

    business can be ready in time.

    Explore new technologies, read about

    them and educate yourself! Your next

    opportunity to grant your business

    competitive advantage mightbe

    around the corner.

  • EXAMPLES OF NEW TECH:

    DRIVERLESS CARS

  • EXAMPLES OF NEW

    TECH: AI

  • WHATEVER YOU DO, DON'T BURY

    YOUR HEAD IN THE SAND!

    OTHERWISE...

  • YOUR BUSINESS MAY

    BECOME A THING OF

    THE PAST

  • Want to find out more?

    e: support@advantage.co.uk

    w: advantage.co.uk/blog

    Give us a call 020 3797 1633