What

Doesn't Want You

to Know

6 things Google wants you to

know.

6 things Google

doesn’t want you to

know.

Interesting Facts

• Backup entire public internet

• 34000 searches per second

• Sergey Brin had an idea to start a hedge

fund that would leverage Google's

unparalleled access to data

• Engineers have 20% free time

• Adwords was purchased, not created

1. Google’s unCorporate Motto:

“Don’t be evil”

“If you have something that you don't want anyone to know,

maybe you shouldn't be doing it in the first place.”

Australian News Site | March 3, 2010

2. There ARE other options.

linux /forums

Lady Gaga /twitter

2. There ARE other options.

linux /forums

Lady Gaga /twitter

3. Google Can Be Fooled

4. Google Can’t do Social Search(they don’t have the data)

…and Google can’t index (most of) Facebook

5. The Best CTR is Free

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Facebook Adwords Organic Search

6. Google is keeping tabs on you.

Do we control our destiny, or do unseen forces manipulate us?

6 things Google doesn’t want

you to know.

• 1. “Don’t be evil”

• 2. There are other options

• 3. Google can be fooled

• 4. Google can’t do social search

• 5. The best CTR is free

• 6. Google is keeping tabs on you