Add Twitter to Your Toolbox

WebinarSponsored by Tweetajob

Hashtag #tweetajob

Holy Tweetajob!

• 2-minute Twitter tutorial• What’s the big deal? Why we think

Twitter works as a recruiting platform• Integrating Twitter into your Social

Recruiting Strategy• The Tweetajob Solution• Q&A

Do You Twitter?

• 77% - YES• 17% - Not Yet• 5% - No (1 Nevah!)

How Twitter Works

Chaos

So What’s The Big Deal?

• Do jobseekers use Twitter?• Is it an appropriate platform for

recruiting?• Will Twitter be around? Do they even

make money?

One Billion – with a B - Users

• Current conservative estimate – 18 million users access monthly

• Represents 11% of internet users• 26 million users predicted in 2010

Source: emarketer.com

• Twitter predicts 1 Billion users by 2013• LinkedIn 10 Million users (in six years)• Twitter users have above-average

income and education

Open Platform

• Twitter’s API (Application Programming Interface) is open– Thousands of developers are building

applications based on Twitter’s code– Similar to Apple iPhone apps

• Tweetajob is built on the Twitter API• Tweets can be searched an indexed

and used in other content sites

Relationships

• Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing – Bio– URL (blog or LI profile)– Tweets– Followers/Following– Links

It’s Mobile

• Receive tweets by visiting the Twitter website

• Receive tweets on your mobile phone (via text message)

• Use Twitter clients – applications that mimic Twitter, with more additional functionality – such as Twitterberry or Tweetie

• Twitter has also developed its own mobile client

Tweets Have Legs

Integrating Twitter Into Your Recruiting Strategies

• Building Talent Communities• Integrate Twitter with other media

and tools• Search for passive candidates• Advertise positions to active and

semi-active jobseekers

Followers = Community

• Participate and contribute fresh, interesting, original content• Answer questions• Provide clarification• Share company news, but don’t overdo it• Interesting profiles

• Find and follow talent • Keywords• Events• Associations• Companies

No Social Media Stands Alone

• Integrate Twitter with other media and tools• Career site• Blogs• Facebook Fan Page• LinkedIn profiles• Job Alerts/email campaigns• Email signatures• Print literature!

Searching Twitter

• Within Twitter (use Advanced Search or Twitter Search Operators) – Try: php linux –jobs -job

• Boolean Search (Google or Bing}– Try: site:twitter.com php AND (saas OR cloud) –job -jobs

• Using hashtags– Try: #FOWA @carsonified

• Twitter Search Engines or Directories– Leapfish– IceRocket– Tweetscan– Tweepsearch or Twellow

• Using Twitter Lists– Try listorious.com

How are Companies Using Twitter to Recruit?

Reaching Active and Semi-Active Candidates

The Tweetajob Advantage

• Improves the jobseeker experience• It’s fast• Jobs are SEO’d• It’s inexpensive• Allows you to build relationships• Strengthens your employer brand• Feed your talent communities

The Tweetajob Advantage

Tweetajob

“The Other Guy”

Job Boards

Do-it-Yourself

Easy to use ✔ ✔

Jobseeker Experience

✔

Targeted Tweets ✔ ✔

1,000 Tweet Limit

N/A N/A ✔ ✔

SEO-enabled ✔

Automation avail

✔ ✔ ?

Employer Branding

✔ ✔ ✔

Cost $5-$30 $.99-9.99 FREE

Q&A

• ROI?

Keep it Going/Pay it Forward!

• Try it! Discount code will follow in email.

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• Contact us if you would like to learn more about Subscription or Enterprise Packages

• Complete the brief survey