Webinar Basics

MPI Ottawa May 17, 2012

Rules

1.  Keep Phones Out – #MPI = Hashtag – @Jessicalevin – My Twitter Name

2. This is a NO FEAR zone - There are NO dumb questions!

Defintions

What does Webinar

Mean to You?

Definition: Web Conference

Web conferencing refers to a service that allows conferencing events to be shared

with remote locations.

Defintion: Webinar

The term webinar is short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web.

It’s a type of web conference!

Definition: Webcast

A webcast is a media file distributed over the Internet using streaming media

technology to distribute a single content source to many simultaneous listeners/

viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is

“broadcasting” over the Internet.

Why Produce Webinars?

Company  

Branding  

Loyalty  

Training  

Lead  Genera4on  

Why Produce Webinars?

Associa4on  

Branding  

Best  Prac4ces  

Training  

Lead  Genera4on  

Webinar Topics

•  Technical Information •  Demos •  Best Practices •  Collaboration •  Orientation

Not  All  Content  is  Appropriate  for  a  Webinar.  

When to Webinar

Tuesday 30.8% Wednesday 25.6%

Friday 17.9% Thursday 16.7%

Monday 9.0%

12pm – 3pm ET

Source: Webinar Success

Based  on  a  survey  of  personal  

preferences  

Selection a Platform

What factors are important to you?

Planner Factors

•  Cost •  Invitation Process •  Registration Process •  Recording Capability •  Mobile Access •  Audio Controls •  Number of attendees •  Technical Support

Audience Factors

•  Does software need to be installed? •  Call-in or VOIP •  Chat Features •  Q&A Module •  Mobile Access •  Video

Speaker Factors

•  Multiple Presenters •  Video Capability •  Screen Sharing •  Play Video •  Call-in or VOIP •  PC or Mac Compatible •  Polling •  Annotation

“The  Average  Adult  ABen4on  Span  is  

About    10  Minutes”  

John  Medina,  Brain  Rules  

How Long Should a Webinar Be?

One  Hour?  

20  Minutes?  

30  Minutes?  

???  

Planning a Webinar

•  Topic and Speaker •  Platform Selection •  Invitation •  Testing •  Script Development •  Rehearsal •  Go Live

Speaker Training

•  Rehearsal •  Upload Materials

•  Close Applications •  Recording Waivers

•  Presentation Design •  Communicating with Audience

Creating Engagement

•  Highly Visual, Simple Slides •  #Hashtag •  Chat •  Interaction with Speaker •  Video •  Polling •  Hand Raising

Post Webinar

•  Evaluation •  Regroup with Speaker •  Share Slides (Slideshare.net, Your

Website) •  Follow-up

Considerations

•  Free or Paid •  Sponsors •  CEUs •  Other?

“The Speakers Who Don’t Leave”

Jessica  L.  Levin,  MBA,  CMP  President  and  Chief  Connector  Seven  Degrees  Communica:ons  

@jessicalevin  www.linkedin.com/in/jessicalevin  

jlevin@sevendegreescommunica:ons.com  908-­‐912-­‐4418