Video and Video and PhotographyPhotography

Video overview and future trendsVideo overview and future trends

Presenter: Chris LaBelleTwitter: labelle_cEmail: chris.labelle@oregonstate.eduBlog: http://blogs.oregonstate.edu/instructionaldesign/

Presented at the 2009 Willamette Valley Green Industry Seminar

Cisco Systems says that in 2012, Internet video traffic

alone will be 400 times the traffic carried by the U.S.

Internet backbone in 2000. Video-on-demand, IPTV,

peer-to-peer video, and Internet video are forecast to

account for nearly 90 percent of all consumer IP traffic

in 2012.

http://news.cnet.com/8301-13846_3-10145480-62.html

Video Internet Traffic - 2012Video Internet Traffic - 2012

Visual CommunicationVisual Communication

Purpose? Marketing, Instruction and Engagement

Who’s watching?

- 80% of the US online population watches online video at least once a month - Age varies:

“The age diversity of online video viewers is reflected in a July 2008 Nielsen study that showed a fairly even distribution by age among the US audience. Although a combined 39% of US viewers were under age 35, the single largest cluster of users was in the 45-to-54-year-old cohort. Older users were also well-represented, with a combined 22% ages 55 and older.”

http://www.emarketer.com/Article.aspx?R=1006774

UK Internet traffic to

video websites increased

by 40.7% over the last

12 months

http://news.cnet.com/8301-13846_3-10145480-62.html

Video and Internet Traffic - Video and Internet Traffic - 20122012

• YouTube the 3rd

most visited

website

• Average time on

YouTube is 23.4

minutes (very

sticky)

• Demographics

suggest most

users 18-34 and

educated

Video and YouTube – Alexa.com Video and YouTube – Alexa.com

http://ww

w.alexa.com

/siteinfo/youtube.com

Garden.org– Demographic Garden.org– Demographic Divergence Divergence

• Consumers of

gardening video

—inverse

characteristics of

YouTube

• Relevance of medium -- the upcoming generations often “see” and “experience” the world through video

• Cost is forcing businesses and universities to virtualize efforts and rely on crowdsourcing

• Video production and hosting is accessible to everyone regardless of skill and comfort level. Obtaining highly production quality is still challenging.

• Video is flooding virtual communities (Facebook, Ning, etc.)

• Location-based applications will become more ubiquitous and will incorporate more and more video.

Key concepts: image tagging, geolocation (geotagging), photostream, RSS Feed, mobile device push, codecs, file format, embedding maps and photostreams in web pages.

Relevance of Video?Relevance of Video?

• Lake Noona http://www.learnlakenona.com/

• Butchart Gardens http://www.butchartgardens.com/the-gardens/virtual-tour/virtual-tour.html

• eWashtenaw Gardenshttps://www.ewashtenaw.org/government/drain_commissioner/dc_webWaterQuality/rain_gardens/tour/raingarden1tour.html

• United States Botanic Gardenhttp://www.usbg.gov/virtual-tour/index.cfm

Flickrhttp://www.flickr.com/photos/34425849@N07/

Some Examples (Photos and Web-based Some Examples (Photos and Web-based Apps)Apps)

• Photosynth (+RSS Feed)http://photosynth.net/UserProfilePage.aspx?user=chrislabelle&content=Synths

• Ning Community (Organic Gardening Certification Program)http://ogcp2009.ning.com/

• Vimeo (Some OSU gardening videos)http://www.vimeo.com/user1930683/videosRain Garden: http://www.vimeo.com/7329501Water Conservation: http://www.vimeo.com/5829874

• YouTube OSU Extension (gardening videos)http://www.youtube.com/oregonstateextension

Relevance of Video for Green Industry?Relevance of Video for Green Industry?

• Google Maps and Panoramio http://www.panoramio.com/map/#lt=45.023311&ln=-122.783203&z=4&k=2&a=1&tab=1

Crowdsourced photos laminated on top of Google maps.

Be a part of defining your brand and identity via online visual assets or have others define it for you!

Relevance of Video?Relevance of Video?

• OSU Social Media Primerhttp://extension.oregonstate.edu/eesc/documents/Social_Media_primer.pdf

• Pachyderm (Grapevine Nutrition)http://eesc-pachyderm.oregonstate.edu/pachyderm/presentations/00-128-638596003164-88700133859044910-631010/

My Favorite iPhone App – Nikon Learn and Explorehttp://www.nikonusa.com/Learn-And-Explore/Learn-And-Explore-for-the-iPhone/index.page

Other iPhone Apps for Photographyhttp://www.popphoto.com/Features/10-Useful-iPhone-Apps-For-Photographershttp://www.jmg-galleries.com/blog/2009/07/03/11-must-have-photography-iphone-applications/

Helpful ResourcesHelpful Resources

• Location-based smart device appshttp://blogs.oregonstate.edu/instructionaldesign/2009/10/26/augmented-reality-and-the-coming-tsunami-of-location-learning-apps/

• Panoramic, Virtual Tours Photosynth, Tourweaver (http://www.easypano.com/), Smart Device Apps like Pano, built-in panorama logic in cameras

• Branched-scenario video

• Augmented Reality Esquire (http://www.youtube.com/watch?v=LGwHQwgBzSI_)Popular Science (http://www.youtube.com/watch?v=broaO24jkJg)

• More creative ways of organizing RSS feeds of images and videos,Flash apps, Panoramio, geotagging, etc.

The FutureThe Future