Wearable technology dasani valdez

THE FUTURE OF

WEARABLE TECHNOLOGYNIKE

December 9, 2013

Anvita Dasani & Jeff Valdez

WHAT IS

WEARABLE TECHNOLOGY?Clothing and accessories incorporating computer and advanced electronic technologies

Through the integration of textiles and embedded technology, smart garments can respond to the body’s natural movement to find new solutions for healthcare

and social concerns, and introduce new concepts of social interactions

The future of wearable technology | Nike


FORCES DRIVING THE GROWTH OF WEARABLE TECHNOLOGY

Faster, smaller, cheaper hardware

Cloud storage Location data


$3-5 billion market API Research


KEY INDUSTRIES

Fashion Technology Medicine



FASHION

The utopian impetus to embed technology in the aesthetics (print, silhouettes and fabrication) and functionality of fashion is to unify subject,

society and environment under a totaling technological order

The “cool” factor

TREND

HAPTIC FEEDBACK

Fashion


LED Lights Vibrations Shoulder taps

Tactile feedback technology which takes advantage of the sense of touch by applying various motions to users

Driven by consumers’ desire to have a more real and better user experience with products

Touch feedback


TREND

CAPTURING SOLAR ENERGY

Fashion


• Exploring ways to embed flexible solar cells into fabrics in order to make the wearer a walking power plant • Fabric coating made from a compound of titanium dioxide, the white material used in everything from white paint to

foods to sunscreen lotions• Titanium dioxide breaks down dirt and kills microbes when exposed to some types of light

Environmentally responsive fashion

!BikinisPurses

Solar dressCharging devices

!Self drying cotton



Fashion | Haptic feedback

SMART FABRIC

NAVIGATE JACKET

!Vibrations alert the user when to turn and in which direction An accompanying smartphone app stores

destinations and directions LEDs on the sleeves provide directional cues of the current stage of the journey and how far the next turn is

Fashion for the retail explorer GPS integrated into clothing


Repellent technology: nano structured textile coating to create an omniphobic treatment that repels water and oil-based liquids

Self cleaning fabric

Inspiration from nature:The lotus leaf’s superhydrophobicity

Protection against contamination, laundry cost savings

SMART FABRIC / POWER GENERATED CLOTHING

LUNA

Fashion | Capturing solar energy



FASHION

CONVENIENCE


Features to help you get through the day Save time New daily behaviors

Fashion | Haptic feedback | Capturing solar energy | Smart fabric

“The idea is to have these technologies embedded into existing material, so we don’t need to build multimillion dollar factories. We’re also developing transistors made of cotton so the electronic will not be attached to the textile - the textile will be the electronic device” - Juan Hinestroza, Cornell University

Channel time towards more productivity


TECHNOLOGY

TREND

SEAMLESSLY SHARE STORIES THROUGH SOCIAL NETWORKS

Technology


Social Media(Facebook, Twitter,

Instagram, Pinterest, Tumblr,

Google+…)

!User generated

content iCloud

“We don’t lose the desire to have privacy. We change the value proposition of why it is. The more we share online and the more people react to it, the fear you think it is to continue sharing”- A Millennial


TREND

TWO WAY COMMUNICATION WITH NEARBY DEVICES

Technology


Personalization (Allow customers

to personalize products even if it

mass produced)

!User generated

content Voice recognition!

Multitasking

10.45 hours of multimedia in to 7.38 hours each day

(Kaiser Family Foundation’s Generation M2 survey)


Technology | Seamlessly share stories through social networks | Two way communication with nearby devices

NO-TOUCH INTERFACES

GOOGLE GLASSCamera, video recorder, display, touchpad and microphone, built into spectacle frames

“Ok Google”

“Once upon a time seeing your life flash before your eyes was something people did their best to avoid. The arrival of Google Glass seems to have change that” - Michael Millar, BBC News

Woman wearing Google Glass, The Independent, UK • Augmented reality• Hands free• Voice recognition

• Voice translation• Seamless sharing of experiences with friends and family• 2014: Prescription lenses



Technology | Two way communication with nearby devices

NO-TOUCH INTERFACES

EMBRACE+

Digital Trends

• Links colors to actions such as regular incoming calls, text messages, low battery levels,new emails, Skype calls, notifications from social networks

• Security feature: notifies user when they are too far away from their smartphone

• Waterproof

The wristband that glows when you get texts, notifications



FASHION

CONNECTION

Consumer desire for technology integration and multitasking from a single device

Augment awareness of things, but not get in the way of social interactions

Convenience + Connection


Technology | Seamlessly share stories through social networks | Two way communication with nearby devices

“I rather give up my sense of smell than give up technology” (McCann World Group)


MEDICINE AND FITNESS

Turning science fiction into science fact

$2.3 billion market

TREND

TO ACCESS AND UNDERSTAND PERSONAL HEALTH INFORMATIONWEARABLE MEDICAL DEVICES Devices worn on the body for a prolonged period that are able to capture and process data about the patient’s physiology and then calculate the correct medical response before notifying the client

Medicine and fitness

Wearing an activity tracker signifies to others your techno-spiritual bent toward a path of self-awareness

40% use tablet computers

PHYSICIAN’S ACCESS OF ONLINE HEALTH INFORMATION

60% use mobile phones

Source: Berg Insights


100million health related devices are currently being sold

80 million wearable sports and fitness-related monitoring devices




REMOTE MONITORING DEVICES

METRIA WEARABLE SENSOR(Patient monitoring device)

Metria wearable sensory technology

• Made by Avery Dennison + Preventice• Constant connection and exchange of information between

doctors and patients • Skin-friendly adhesive• Mobile, cloud based and sensory technology• Applications: health and wellness, sports and fitness,

cardiac monitoring

Patch-based wearable sensor for clinical monitoring of a patient’s unique physiological characteristics

Medicine and fitness | To access and understand personal health information



REMOTE MONITORING DEVICES

BioMan SHIRT

Runner in a BioMan shirt, MedGadget

• Made by AiQ• Tracks body vitals: heart rate, respiration rate, skin temperature, EKG, EEG,

EMG• Information is sent to a smartphone or other device wirelessly via Bluetooth• Alerts care centers in the event of unusual cardiovascular activity• Smart fabric

Medicine and fitness | To access and understand personal health information

Biomonitoring shirt made from a conductive fabric sewn together from stainless steel yarn


(Personal monitoring device)


FASHION

PREVENTION

2.8 million patients are being remotely monitored for health conditions (Berg insight)

Medicine and fitness | To access and understand personal health information | Remote monitoring devices


WellnessReduce healthcare costs Replacing medicineProlonged lifespan


SUBCULTURES


DIYers Hackers GeeksAthletes &

Sports enthusiasts

Patients

• Not concerned with fashion labels• Connected to multiple

communication and media technologies

• Early adopter of technology• Appreciates design, function,

utility, heritage and transparency• Big Bang Theory

The Maker Movement

• Interests include engineering-oriented pursuits such as electronics, robotics, 3-D printing as well as traditional arts and culture

• Integrate crafts + technology to build and make things

• Hackerspaces: allow like-minded individuals to share ideas, tools and skill sets


SINGULARITY


BY 2016

$30-50billion+ Wearable technology market sales API Research

CONVENIENCE

CONNECTION

PREVENTION

Skin-embedded technologyHead to toe gear and sensorsFashionable smart fabric clothing (self cleaning, garments that can change shape and colors)Garments that respond to the environment Technology that melts into everyday clothingDiminishing smart phones with the innovating of other smart devices Easier living for the visually and hearing impaired

Technology will become our second skin

FUTURE OF WEARABLE TECHNOLOGY

Blurring of man and technology


NIKE “To bring inspiration and innovation to every athlete in the world” - Bill Bowerman, Nike co-founder

Emotional connections

brand values

Motivating viewers Sustainability

target market

Apparel and shoes:

Men Women

Kids

Sport personalities Nike Fight Club


innovative high performance

professional inspirational


NIKE

NIKE+ DEVICES


Nike+ iPod Nike+ running app Nike+ sport watch GPS Nike+ Kinect training Nike+ Fuelband


Smart textiles

NIKE

OPPORTUNITIES

An athletic line made of smart fabric / self cleaning fabric targeted to sports enthusiasts and professional athletes !Garments and/or accessories that respond to an individual’s body temperature and automatically absorb heat while offering a cooling experience

Shirts embedded with technology that allow individuals to self monitor physiological characteristics !Data transmitted to trainers and/or doctors

Personal monitoring

devices

CURRENT TRENDS RECOMMENDATIONS


Skin embedded technology

Caps / Wrist worn GPS tracker with haptic feedback


THANK YOU