We need more mischief and whimsy - SXSW interactive 2016

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    15-Apr-2017

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  • eamonn.carey@mhpc.com @eamonncarey

    #whimsysxsw #makemoremischief

    @eamonncarey eamonn@makegravy.co

    mailto:eamonn@makegravy.co?subject=

  • 2

    The opportunity for doing mischief is found a hundred times a day, and of doing good once in a year.

    Voltaire

  • source: Domo

  • I had such an amazing time at Glastonbury..

  • here comes the science

  • 17

    Does fun matter?

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    Play matters.

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    Fun matters.

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    Mischief matters.

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    does this matter?

    source: Microsoft

  • 27source: akamai

    we have no patience

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    a brief note on why Im standing

    here

  • My first love

  • People use online and social channels to waste time....

    ...so why dont we give them some cool shit to do while theyre there

  • Heres some we made earlier.

  • wow

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  • So how do I get started?

  • Erik Van Cuyk

    Tactics:

    https://www.flickr.com/photos/erikvancuyk/14105777954/in/photolist-662EaZ-e2XfrU-7PHH6x-amcQNt-6osTuj-dTw2-4mNwFX-761b7H-DyxLA-bcWrNV-f5q1vJ-8YsRtP-vvqXK-nutNmb-4uwUiV-7Pmrib-5MMbEX-B1a7-2uqT3Z-px8Cy-6AvLXg-9fK5tV-qpUpq-8kYKAe-ogYtHx-884KMk-au7ew-3a3ZqR-5nLcu2-7X49Qf-iF2qNm-8szkFd-dfeJhK-55d9Tv-X5jVk-9EGoZj-AhxUc-bVBqFZ-nP4BpC-fwDHyZ-4TdnD1-4rVVhK-8hTQ96-nkuvtA-dxunmh-bpeN82-9TzVWN-6Jgm3C-dQsSah-dtdKWD

  • Tricks:

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    Delight

  • Have a personality

  • make your visuals sing

  • It can be simple

  • Really simple

  • Show empathy

  • Be more human

  • cultural references

  • Zeitgeist!

  • Manipulate existing things

  • Be ready for weird results

  • Create bliss

  • http://www.kongregate.com/games/banthar/hell-tetrishttp://xkcd.com/724/

    Dont be a dick

    http://www.kongregate.com/games/banthar/hell-tetrishttp://xkcd.com/724/

  • seriously

  • Make em laugh Make em smile

  • be memorable

  • Thats all folks!

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    @eamonncarey eamonn@makegravy.co