Why Marketing Driven Organizations like Dell are Building WEM Solutions on DrupalJohn Carione, Senior Director of Solution Marketing, Acquia

June 5th, 2012

Inside Many Large Organizations, the Web Is Broken

•Duplication of content

•Disparate sources

•Disconnected reporting

•Islands of excellence

Inside Many Large Organizations, the Web Is Broken

Inside Many Large Organizations, the Web Is Broken

Customers expect Customers expect integrated integrated

experiencesexperiences

Marketing Driving Re-Platform efforts

Convert more prospects

With personalized, optimized experiences speak to your audience

Create captivating experiences

Across new segments, channels, and devices

Connect more deeply

through compelling global targeted, multi channel campaigns

Capture rich customer info

that displays the history and context

of all your customer interactions

Generate Demand

Across new mobile, social, and web channels and reinvigorate offline

Expand Digital Footprint

to reach a wider audience

Build Brand Loyalty

to create loyal brand advocates that

buy more and recommend

Measure and Refine

future programs, campaigns, and customer segments

Market Presence 1,500,000+ sites

Global Adoption 228 countries

Extensive Capabilities 16,000+ modules

Broad Community 800,000+ members

Active Development 17,000+

developers

The Platform is Drupal

Open source, web phenomenon

2X the size of Linux developer community

PROPRIETARY AND CONFIDENTIAL - do not redistribute

Truly Agile Marketing

February 2012 March 2012 April 2012

Pinterest hits 10M unique visitors

New Drupal module created for website

Users “pinned” images

15 Drupal sites go live with

Pinterest integration

Drupal Delivers Rich, Integrated Experiences

Flexible, Open, Best of Breed

Integrated content store (local + aggregation)

SocialFB/Twitter

Primary site

Email campaign

Videoportal

Mobile application

Community site

Measurement and reporting

Rich media assets

User generated

content

Marketing automation

CRM Feeds

Easily Tailored for Various Devices

A.Comments

B.Ratings

C.Video Player

D.Personalized

Content

E.Related Links

F.Advertising

G.Share

H.Tags

I.Download

J.Learn More

K.RSS Feed

Content “components”..that can be arrangedfor varying contexts ..

.. for all form factors.

Drupal: Grounded in Open Source Continuous Innovation

TestingTesting

CodingCoding

DesignDesign

SpecificationsSpecifications

RequirementsRequirements

Ex. 1: Traditional Product Development Cycle

Ex. 2: Continuous Innovation

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Project A

Project C

Project B

Project D

Project E

Project A

Community Commerce

Acquia Product Offerings

Content

Managed DeploymentsAcquia Cloud

Drupal Management &SaaS Feature Services

Acquia Network

Enterprise Site FactoryDrupal Gardens

Software Distributions

Fastest time to market for web projects:• Built at the speed of the web• Rapid development and deployment• Rapid cycle content and page creation

Open SaaS drives the most compelling ROI:• Drives cost and complexity out of IT.• Scale IT investments with marketing success• Avoid vendor lockin

Best of breed ecosystem:• Thriving partner ecosystem• Pre-built integrations with ALL investments.

Our Community. Your Platform. Purpose built for engagement:

• Built by web experience experts for experts.• Single Platform: Content, Collaboration, Commerce• Rapid Innovation

June 5, 2012

VML | Acquia: Why marketing driven organization, like Dell, are building WEM solutions on

Drupal

Rebecca Harpole & Nathaniel Norgren

AGENDA

• About VML

• VML| Acquia Partnership

• Dell Overview

• Challenges and Goals

• Current Implementation

• Roadmap

About VML

Creative solutions at the intersection of marketing

and technology.

INNOVATION

KNOWLEDGE

CREATIVITY S

TRATEGY

Kansas City

BostonWhite SalmonChicago

New York

Bogotá

MilanGeneva

Atlanta

São Paulo

Prague

Sydney

Office Locations Office Locations

Seattle:VML/Iconmobile Ingolstadt & Berlin

Los AngelesBeijing

London: VML/Iconmobile

Mumbai

Office Locations

Singapore

DigitalCapabilities

Research

Analytics

Mobile

SEO

BrandedContent &Production

eCRM

UserExperience

Media

Account &Project

Management

Insights &Strategy

CreativeChannel

Activation

Technology

VML | Acquia Partnership

“VML is a key strategic partner for Acquia due to its ability to consistently push the boundaries of how Drupal can be used both creatively and technically for enterprise organizations. This technical understanding combined with the ability to consistently deliver solutions for its clients has made VML Acquia’s preferred agency implementation partner. Acquia trusts VML with the implementations for some of our largest and most valuable clients, including the World Economic Forum, PayPal and Red Hat.”

- Dries Buytaert, Acquia CTO and the original creator of Drupal and current Project Lead

How VML and Acquia Work Together

 

VML is an Enterprise Select Acquia partner recognized as a leading Drupal implementer worldwide.

Our partnership with Acquia provides us with access to a wealth of resources and support for our client partners. These resources, coupled with our deep experience with Drupal, differentiate VML from other development agencies.

Drupal Expertise 

History - We've been building Drupal sites since 2007 and a partner since

Community - We have a formal Drupal Practice and Center of Excellence at VML

Organizational - We regularly contribute our work back to the Drupal community

Numbers - Over 37 Drupal developers plus BSA, QA, TD, AM and PM, all with a deep familiarity with Drupal.

Dell Cloud Business Applications

•Dell Overview•Challenges & Goals•Current

Implementation•Roadmap

Dell Cloud Business Applications Project

www.dellcloudapplications.com

• Dell provides cloud applications with turnkey services designed for the needs and budgets of small and medium size businesses.

• They offer both the implementation and support

Dell Cloud Business Applications Overview

Why Drupal?• Cost Effective• Code Stability• Flexibility• Ease of Implementation

Site Structure and Functionality

• Early Goals• Information Dispersal• Vision Realization

Challenges & Goals

Dell approached VML to provide them with direction and a plan to move DCBA to a WEM-based solution.

Current Implementation

User Experience

ResourceOrganizatio

n

Initial WEM

User ExperienceAdjusting site layout and design to drive the goals of the client.

Resource OrganizationDeveloping a content engagement strategy to better serve users and their needs.

Roadmap

Full WEM Integration

Content Management Optimization

User Experience Improvements

Questions and Answers