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Talk by Vishu Gupta at Facebook Developer Garage at Bangalore on Aug 28, 2009.
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Developer Garage Bangalore
Vishu GuptaAug 28, 2009
Agenda▪ 1. Our Mission▪ 2. Facebook Platform▪ 3. Facebook Connect▪ 4. Facebook in India▪ 5. Questions
Facebook’s Mission:
Give people the power to share and make the world more open and connected
Facebook Platform
Facebook Core Features
Identity
Facebook Core Features
SocialGraph
Facebook Core Features
Identity
SocialGraph
Stream
Facebook Core Features
Identity
Mobile
Desktop Game Consoles
Web
Identity SocialGraph
Stream
Facebook Platform
Connect
2008
Continued leadership in Platform
Launch
May 2007
Growth
100+
2007
fbFund
2008
Verified Apps
2009
FacebookVerified App
Connect for iPhone, xBox,
Desktop…2009
QuickTime™ and aH.264 decompressor
are needed to see this picture.
•Over 350,000 Facebook Applications•More than one million developers and entrepreneurs
•Over 15,000 websites and applications use connect
•More than 180 countries have utilized platform•Every month, more than 70% of Facebook users engage with Platform applications
Some Examples
Over 350,000 Facebook Applications
A more social web
Facebook Connect for desktop
Your teams
Live scores
Facebook Connect for iPhone
Facebook Connect for XBOX
Overview of Facebook Connect
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Engaging with a new site is difficult• Decide to register• Click “sign up”• Decide on the basics: Which email
will I use? The usual password? User name?• Add extra info:
BirthdayNameetc…• Enter a CAPTCHA• Confirm• Get sent to verify email page• Wait• Go back in your email, verify email• Go back to browser• And…
Think of the steps users need to go through to sign up & engage with your content.
… the end result is a website with no social data, no customization, and no friends
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Facebook ConnectIncrease registration, engagement and traffic on your site.
• Share their identity and log in with 1 click
• Bring their friends to your site, increasing engagement
• Generate more traffic by distributing your content to Facebook’s 250 million users
Identity & Login
Friends
Distribution
Facebook Connect allows your visitors to:
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Facebook Connect makes it easy for your users
•Decide to register•Click “Connect”•Done
A Connected user brings all of their rich Facebook information and friends to your site in 1 click.
… a website with your real-life identity, customized content and all your friends.
1. User’s real identity
2. Easy access to their friends and friend content
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Users share content back to FacebookContent from your site gets shared to Facebook. Traffic comes back to your site.
3. Content from your site is easily distributed on Facebook, sending traffic
back to your site.
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Over 8,000 web sites
have adopted Facebook Connect
Connect is revolutionizing the web
“It is an ingenious stab at solving several nagging problems at once. Web surfers like to socialize while they browse the internet, but many prefer to do so only with their friends rather than with perfect strangers.”
- Dec 4, 2008
“Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users, this program will crush competing registration systems.”
- Nov 30, 2008
What sites are seeing:• Registrations 30-100%• User-generated content 15-60%• Each story published to FB generates 0.5 to 2 clicks back to
the publishing site
“Supporters of this idea say such programs will help with the emergence of a new ‘social Web,’ because chatter among friends will infiltrate even sites that have been entirely unsociable thus far.”
- Nov 30, 2008
Widgets (simple XFBML tags)<fb:comments></fb:comments><fb:fan profile_id=”britneyspears”>
</fb:fan>
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Facebook in India
Facebook in India▪ 51,000 Indian developers▪ Languages Live
▪ Bengali▪ Hindi▪ Punjabi▪ Tamil▪ Telugu▪ Malayalam
▪ 4 more languages will be translated
Several million Indian users
Indian PartnersCricket Mobile News & Media Education
Cricket
Games2Win Connect Integration
What’s Next?1) Integrate
Check out our video tutorials: wiki.developers.facebook.com
2) Innovate3) Iterate and Grow
Facebook Developer Contest - India
▪ Create Facebook Apps▪ first prize is $4000
▪ Facebook Connect Integrations▪ first prize is $4000
▪ Submit your applications by September 11thVisit www.facebook.com/developercontestindia
Build, Engage, Win!
ResourcesDocumentation: wiki.developers.facebook.com
Help: forum.developers.facebook.com
Vishu Gupta [email protected]
