Virtualize Your Telephony Platform with Cisco UCS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Alexa Trifilo, Unified Communications System Engineer

Cisco Systems

Cisco Unified Communications on Cisco Unified Computing System

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Introductions

The New Collaboration Experience

Trends and Business drivers for Unified Communications (UC)

Cisco UC on the Cisco UCS

Introductions




Customer success

Q&A/Wrap up


Cisco Advanced Certifications:

• Unified Communications• Wireless• Security

Providing IT services to the mid-Atlantic for 20 years

Integrating Cisco telephony & messaging solutions since 2002

www.ali-inc.com


Thin ClientsCloud Based Applications

Challenging to provide rich media and consistent experience across hosting models


Any Time and Place

But poor experiences can result from incompatible systems and poor media handling

Across all Devices


But need to balance personal productivity with enterprise-class control

Employee CollaborationCustomer Collaboration


New Capabilities needed for Efficiency and Competitiveness

MobileSecure access to information and people from any device, anywhere

MobileSecure access to information and people from any device, anywhere

VirtualAgility and scale on demand, Rich media with VDI economics,

VirtualAgility and scale on demand, Rich media with VDI economics,

SocialExpertise & Information location, Proactive customer interaction

SocialExpertise & Information location, Proactive customer interaction

VisualHigh quality interaction from anywhere, realtime and offline

VisualHigh quality interaction from anywhere, realtime and offline


Wide Variety of Collaboration Needs

Wide Variety of Collaboration Technologies

Mobile, Office, Home, Inter-Company Smartphones, Tablets,

Laptops, Thin ClientsVideo, Voice, Web,

Social, Business Apps

Cloud On-Premises


ANY CONTENTANYWHERE ANY DEVICEINTEGRATED COLLABORATION EXPERIENCE

Wide Variety of Collaboration Technologies

Video handled as Easily as Voice, Data

Flexible Access from All Clients

Richest Experience in Any Location

Secure Mobility

Wide Variety of Collaboration Needs


Category Quadrant/ Market Scope

Corporate Telephony Leader

Contact Center Leader

Web Conferencing Leader

Video/Telepresence Strong Positive

Unified Communications Leader

IM and Presence Positive





Customer success




Customer success


How do I effectively manage Key BusinessRelationships?

Can I cut my communications costs?

How do I keep pace with the changing nature of collaboration?

How can I improve employee productivity?

How do I manage my communications securely?

How do I migrate without disrupting my business?


Virtualization Softwareas a Service

GlobalValue Chains

Video Everywhere Mobility


… insure agility and investment protection?

How can I…

… reduce the number of servers, devices, and equipment required, lowering capital expenditures?

… increase operational efficiency and scale, reducing operating expenses?





Customer success




Customer success


• Introducing ability to deploy Unified Communications applications in a virtualized environment

Supported on Unified Computing SystemBased on market-leading VMware vSphereESXi

• Ensure performance, reliability, management and high availability

• Support across key UC applications

UCS B200UCS C210

UCS C200

Benefits Lower TCO Increased Agility Investment

Protection

16


Legacy Voice Enhancement

Server(Special-purpose)

Appliance Virtualization Network Services

Business Agility

Footprint, Space, Energy,

Cabling

Investment Leverage

Business Continuity

Management Simplification

CUCM 3.x/4.x~2000

Cisco UC 5.0+2005

Cisco UC 8.0(2)2010

VOIP, ICM1990s

SAFFuture

Increasing Architectural Flexibility while Decreasing Barriers to Rapidly Deploy/Tailor

Increasing “Miniaturization”, Consolidation & Avoidance while Increasing Efficiency

No Forklifts Network Convergence Commodity Servers/Storage Virtualization

Increasing Security, Resiliency and options for High Availability / Disaster Recovery

Increasing Familiarity, Centralization, Scale and Efficiency


Distributed Operations

Flexibility, but with Sprawl

Medium to High TCO

… …

Servers and Appliances

Data Center

ConvergedNetwork

Too Many Fabrics

Data Center 2.0 with Unified Communications

Flexible Operations

Agility + Governance

Low TCO

Virtualized Compute/Storage

…

Unified Fabric & Networks

The Network

Data Center 3.0 with Virtualized Communications

Same TCO Drivers: Technology, Facilities, Management Burden

Data Center 1.0 with Traditional Communications

Communications Data

Mainframe PBX

Too Many Networks

Centralized Operations

Controlled but Inflexible

High TCO


• Half-width blade server form factor

• Best forMedium to high server count & concentrationExisting or planned data center“Ready, willing, able” to support servers, VMware, storageOperational “maturity”


LAN

SANUCS 6100 Fabric InterconnectSwitches

Disk Array(mandatory)

UCS 5100 Blade Server Chassis with UCS 2100 Fabric Extender and 1-8 UCS B200 M2 Blade Servers

Cisco Unified Communications 8.0(2)Cisco Unified Communications 8.0(2)

PSTN


• Rack server form factor

• Best forLow to medium server countReady to move off an appliance model (server/VMware admin)Preference for rack server form factorInterim migration step for data center solution


LAN

SANDisk Array (optional)

Cisco Unified Communications 8.0(3)Cisco Unified Communications 8.0(3)

PSTN…

UCS C210 M2UCS C200 M2


• Unified Communications Manager with Integrated Mobility

• Unified Communications Manager –Session Management Edition

• Emergency Responder

• Unified Attendant Consoles (B200 M1 only)

• Unity Connection

• Unity (B200, C210 only)

• Unified Presence

• Unified Contact Center Express

• Unified Contact Center Enterprise (B200, C210 only)

• Unified Interaction Center

• Unified Contact Center Management Portal

• Unified Customer Voice Portal (B200, C210 only)

• Unified Communications Management Suite

• MediaSense

• SocialMiner

• Meeting Place 8.5

• Others later





Customer success




Customer success


CAPEX

• Reduced Server Count (50-75%)

• Storage Consolidation (50+%)

• Reduced Network Ports (50+%)

• Reduced Cabling (50+%)

OPEX Reduced Rack & Floor Space (36%)

Reduced Power/Cooling (20+%)

Fewer Servers to Manage (50-75% less)

Reduced Maintenance/Support Costs (~20%)

Example: 5,000 usersDial tone, voicemail and Presence, 10% are Contact Center Agents11 non-virtualized rack servers required for UC, more for other business apps

BeforeAfter

UC applications now co-resident


$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

$1,100,000

4 8 12 16 20

MCS OPEX

MCS CAPEX

UCS OPEX

UCS CAPEX

Assumptions:

• UC “Servers” only. A “Server” is either one MCS 7845, or one Virtual Machine.

• Dual sites, distribute infrastructure across sites.

• Model with list pricing, MCS 7845-I3, “2vcpu” VM, 4:1 co-residency, UCS B200 M1 for UC, VMware Enterprise Plus Edition

• No single point of failure – redundant sites, switching, chassis, servers

• Switching and Chassis provisioned with growth headroom

UC “Server” Count

Per site:


+UCS C200 Server for Unified CMBE 6000

100 Unified Workspace Licensing Business

Edition licenses + UCserver/client media kits

•UCS C200 Hardware•Unified Communications Manager software•Cisco Unity Connection, Cisco Unified Presence Software•UC Client software only (Video Cameras need to be purchased separately)•Cisco Unified Workspace Licensing BE licenses for the first 100 users•Enhanced 5 Agent Seat Contact Center Express bundle


Adaptability

Portability

Mobility

Repurposing

Leverage existing infrastructure


• Plan & Design ServiceFor channel partner enablement

• Configuration & Performance Audit For UC, on existing UCS deployment

• Operation Support Planning Workshop

• Pre-Production Pilot ServiceFixed and Custom options

• Accelerated Deployment ServiceGreenfield and Migration options

• Project Management

For more details, see:www.cisco.com/go/unifiedcomputingservicesand www.cisco.com/en/US/products/svcs/ps2961/ps2664/serv_group_home.html

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 30

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