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Creating Face to Facebook community. This presentation was given to METNY United Synagogue Leadership conference about social media and online jewish communities. The foundation was looking at Relational Judaism and how online relationships are powerful tools of engagement in the Jewish community.
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CREATING FACE TO FACEBOOK COMMUNITY
Meredith Lewis
April 2, 2014
METNY Spring Leadership Conference#METNYLeadership
“Yet, in the era of Facebook, people crave face-to-face community.” Ron Wolfson
Or do they?
Pervasiveness of Social Media
As of September 2013: 71% of online adults use Facebook 18% of online adults use Twitter 17% use Instagram 21% use Pinterest 22% use LinkedIn
Pew Internet Research Studyhttp://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
Facebook commenting has created conversation between bloggers and readers
Technology posts comments both to our site and to a readers profile/friends’ feeds
You’re A Good Mama http://www.kveller.com
/blog/parenting/tell-a-friend-you-are-a-good-mama/
244 Comments Hashtag still in use
Can A Christian Mother Raise a Jewish Child? Yes, but it’s complicated http://www.kveller.com/blog/parenting/can-
a-christian-mother-raise-a-jewish-child-yes-but-its-complicated/
Author interaction. Learned her full story
Mi Sheberakh http://www.myjewishlearning.com/texts/
Liturgy_and_Prayers/Siddur_Prayer_Book/Torah_Service/Prayer_for_the_Sick.shtml
145 comments Individuals prayers for friends/families Looking for a connection
Gluten-Free Challah http://www.myjewishlearning.com/blog/food
/2013/07/23/the-ultimate-gluten-free-challah-recipe
37 comments Filled a need Food as a means of connection
Other places to check out
Sharsheret http://www.sharsheret.org/ Chat Reaches women for whom confidentiality,
communal pressures make in-person support impossible
OurJewishCommunity http://ourjewishcommunity.org/ Online services and streaming that keep viewer in
mind Welcoming at the end of Rosh Hashanah services
Why Do You Use Social Media? Stay in touch with family and friends
Photos, videos, life updates To learn
News stories, articles, viral content Get advice
Crowdsource Support
Happy birthday, new baby, get well
Why should synagogues use social media?
Stay in touch with family and friends Share “life events” of synagogue
To learn News stories, articles, viral content
Get advice Crowdsource
Support Happy birthday, new baby, get well
Virtual Jewish Communities
Social in social media. Virtual relationships can be real.
They can augment in-person They can be the start of relationship They may exist in of itself.
Phase 1: Exist
Have a page with correct name, address, website
List events for sharing Include pretty pictures and cover picture
Authentic but not ugly Think of this as introduction
Phase 2: Engage
Have rabbis, clergy and other key individuals have a presence
Create a personality for the page Doesn’t have to be the audience
Share articles and local news Think of this as taking someone out to
coffee
Phase 3: Interact
Invite others to post or share their posts Ask questions and show that the
answers make a difference Interacting with other pages
Other local Jewish and non-Jewish orgs. National causes and issues
Think of this as the start of a friendship
Facebook decreasing its organic reach Future uncertain
Applicable to other networks and uses Twitter chats in Hebrew school Skyping with Israel Lunch and Learn for people unable to be
present
If you think of “social media” your mind automatically goes to producing content for customers to consume, or perhaps soliciting their input. But, once firms recognize that consumers want to connect to each other, they can develop social strategies that do exactly that under the umbrella of their brand.
Mikołaj Jan Piskorski, Harvard Business School professor and author of the book A Social Strategy: How We Profit from Social Media
http://www.forbes.com/sites/steveolenski/2014/03/17/social-media-and-branding-a-one-on-one-with-a-harvard-business-professor/
More Resources
Connected Congregations from Darim Online http://www.slideshare.net/darimonline/conn
ected-communications http://connectedcongregations.org/resource
s/