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Virtual Jewish Communities for Synagogues

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Creating Face to Facebook community. This presentation was given to METNY United Synagogue Leadership conference about social media and online jewish communities. The foundation was looking at Relational Judaism and how online relationships are powerful tools of engagement in the Jewish community.

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Page 1: Virtual Jewish Communities for Synagogues

CREATING FACE TO FACEBOOK COMMUNITY

Meredith Lewis

April 2, 2014

METNY Spring Leadership Conference#METNYLeadership

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“Yet, in the era of Facebook, people crave face-to-face community.” Ron Wolfson

Or do they?

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Pervasiveness of Social Media

As of September 2013: 71% of online adults use Facebook 18% of online adults use Twitter 17% use Instagram 21% use Pinterest 22% use LinkedIn

Pew Internet Research Studyhttp://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

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Facebook commenting has created conversation between bloggers and readers

Technology posts comments both to our site and to a readers profile/friends’ feeds

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Other places to check out

Sharsheret http://www.sharsheret.org/ Chat Reaches women for whom confidentiality,

communal pressures make in-person support impossible

OurJewishCommunity http://ourjewishcommunity.org/ Online services and streaming that keep viewer in

mind Welcoming at the end of Rosh Hashanah services

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Why Do You Use Social Media? Stay in touch with family and friends

Photos, videos, life updates To learn

News stories, articles, viral content Get advice

Crowdsource Support

Happy birthday, new baby, get well

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Why should synagogues use social media?

Stay in touch with family and friends Share “life events” of synagogue

To learn News stories, articles, viral content

Get advice Crowdsource

Support Happy birthday, new baby, get well

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Virtual Jewish Communities

Social in social media. Virtual relationships can be real.

They can augment in-person They can be the start of relationship They may exist in of itself.

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Phase 1: Exist

Have a page with correct name, address, website

List events for sharing Include pretty pictures and cover picture

Authentic but not ugly Think of this as introduction

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Phase 2: Engage

Have rabbis, clergy and other key individuals have a presence

Create a personality for the page Doesn’t have to be the audience

Share articles and local news Think of this as taking someone out to

coffee

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Phase 3: Interact

Invite others to post or share their posts Ask questions and show that the

answers make a difference Interacting with other pages

Other local Jewish and non-Jewish orgs. National causes and issues

Think of this as the start of a friendship

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Facebook decreasing its organic reach Future uncertain

Applicable to other networks and uses Twitter chats in Hebrew school Skyping with Israel Lunch and Learn for people unable to be

present

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If you think of “social media” your mind automatically goes to producing content for customers to consume, or perhaps soliciting their input. But, once firms recognize that consumers want to connect to each other, they can develop social strategies that do exactly that under the umbrella of their brand.

Mikołaj Jan Piskorski, Harvard Business School professor and author of the book A Social Strategy: How We Profit from Social Media 

http://www.forbes.com/sites/steveolenski/2014/03/17/social-media-and-branding-a-one-on-one-with-a-harvard-business-professor/

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More Resources

Connected Congregations from Darim Online http://www.slideshare.net/darimonline/conn

ected-communications http://connectedcongregations.org/resource

s/