Vietnam mobile day 2012 monetizing mobile apps games - rubycell

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  • 1.RUBYCELL ENTERTAINMENT Mobile Day 2012

2. Do Quoc Khanh, 1984 facebook.com/doquockhanh twitter.com/doqkhanh RubyCell, 2010 http://rubycell.com facebook.com/rubycell twitter.com/rubycell 3. Build Your Own MarketPlace On-device Subscription Virtual Goods Paid App Offerwalls Pay Per Install Free Apps, In-app Advertising 4. Build Your Own MarketPlace On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls Pay Per Install 5. China team, Go Launcher for Android 6. Go Launcher 10,000,000 - 50,000,000 66 products on publisher home Build-in store to selling stuffs Sell everything for $0.99 or free Themes Widget Application plug-in 7. App has its MarketPlace should have Huge user-base with high active users ratio A in-app store, where user buy something toimprove or change apps features and userinterface An APP or website for designer/developer to createplug-in, themes, contents and sell them Lot of marketing tools and a purchase platform 8. Build Your Own MarketPlace On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls Pay Per Install 9. The subscription business model is abusiness model where a customer must pay asubscription price to have access to theproduct/service. 10. LAST PASS 11. Great content is required Great users are required Should work as mobile client for a classicservices PC Services: password manager, xem phim Mass Media: TVs, News 12. Build Your Own MarketPlace On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls Pay Per Install 13. Alley Labs (Hanoi) Meteor Blitz, $2.99 - Since 2010 14. ColorBox Software Rip Off, $0.99, 2 millions downloads for only 4days Dalton, $0.99, over 2 millions downloads 15. They all are professional They have a lot of experiences, there is noroom for the beginner They have tons of killer ideas in theirhandbook They know all others on the market and inthe industry 16. Only Paid version Lite/Paid versions Cheap paid + In-app billing version Trail/active model 17. Could we create a killer app in Vietnamwith/for Vietnamese? YES, but VERY HARD !! 18. Passion, again? Talents problems Creative process, is it hard? Sound creation: sound FX, background musicdesign The RED ocean 19. Build Your Own MarketPlace On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls Pay Per Install 20. Is is work? In Vietnam, with apps forVietnamese? Categories Admob vs Direct sold Rich Media / Full screen ads Delay to skip button Professional In app ad optimization Why tips and Trick do not work 21. YES or No For Vietnamese? Market size is increasing 22. Because it WORK! It works really well! Higher Fill RateBetter eCPM Much better revenue at weekend Monthly statistic data from a Vietnam Company 23. Banner Ads Size: 3 Android 320x50, 300x250 iPad: 120x600, 300x250, 468x60, 728x90 Platform: iOS, Android, Website For Mobile Device Rich Media / Full screen ads / Video ads Delay to skip button Notification Ads for Android 24. Select scene/layout/section to place ad is noteasy Why user enter the section Do they want get out Ad query by keywords for every sections Do not place ad in the middle section Design product for ad-supported businessfrom the first concept design 25. Select ad rotate duration (Automatic refresh)base on Median Session Length need toolsto get MSL Ad Network Mediation bring a better eCPM Use Filter Settings to make sure your ad issafe for your audience The default Age Appropriate Ads for admobad is a trap for the beginer 26. Have you got enough statistic data? Optimize every smallest pieces Tools Google analytic for mobile Stores analytic for developer Flurry Your own analytic tools 27. Build Your Own MarketPlace On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls Pay Per Install 28. Virtual goods are non-physical objectspurchased for use in online communities oronline games. Virtual goods are about an experience, justlike movies. 29. A Game in PAPAYA Network IN THE FIRST MONTH 280,000 installs 11,000+ votes 4.7 ratings 16% paying conversion $9.17 ARPPU Convert 1 in 6 users to a paying 30. This year, revenue from virtual goods inmobile games is expected to hit $500 millionin the U.S., up from $350 million in2011, according to The Inside Virtual Goodsreport being released today. 42% UP 31. VGs Categories Build-in virtual goods User-created virtual goods Design product to maximize your VGs sale Circle Circle Circle Find the best prices Using the same method in sale and marketing Improve Retain Users ratio with VGs Interaction quality is king Micro economic design in game What could i have 32. In-app Marketing for VGs Marketing channel in the product Awesome graphic and UI design for your shop 33. Build Your Own MarketPlace On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls Pay Per Install 34. Success case studies Did it work? How good is it? The killer idea for startup in Vietnam Where to find the best company provideoffer-wall service? 35. Glu Mobile with Gun Bros Results Gun Bros has reached more than 6.8 milliondownloads, with Tapjoy providing scalable andeffective promotion 36. YES More revenue for your app 10-20% The numbers CVR: 14.9% eCPM: $5.90 CTR: 21.7% 37. It best suit for Android and our local users(Vietnamese) will like it because Everything is free People dont like ad Offer-wall and Rewarded Installs method create astrong revenue stream 38. TapJoy Flurry AppCircle EverBadge AppBrain