Video Anytime,

Anywhere,

Any Device

By Bradley D. Brown

CEO

Age

nda

} Background, Introduction, Premise, New Terms in a New

World } Case Studies } Anytime, anywhere, any

device? } Myths and Truths } Summary

Bio

for

Brad

ley

D. B

row

n

Dream

in Color

} How often do you get the

opportunity to be your own

first customer?

}  I saw a need

}  I found someone solving the

need and approached them

about using it to solve my

needs (and others)

}  They didn’t want to do that, so I

set out to do it on my own

This is real…and is happening

Businesses are transforming daily…

How

doe

s a

Barr

e In

stru

ctor

giv

e a

clas

s at

4am

?

A G

uitar Teacher in

California teach a

lesson in Japan?

A professional snowmobiler provide tips to a less seasoned rider while he’s thousands of miles away? Year round?

} “Burandt will host clients from Lebanon, Russia, Sweden, Iceland, Norway and Italy.”

Video Consumption is Growing Exponentially

* Internet Video Consumption

Second (and Third) Screens Are Exploding

Instant Streaming

&

Dow

nloading

}  Store, transcode,

deliver and

monetize video

content stored in

the cloud.

}  Harness total

flexibility to offer

your content in a

variety of ways:

}  Sell content

outright

}  Rent

}  Subscriptions

}  More consumer

options equal

more revenue

opportunities

All Devices, Anywhere & Anytime

•  Consumers want the ability to access content optimized for every screen:

•  Desktop

•  Laptop

•  Tablet

•  Smart Phone

•  Smart TV

•  Platform provider handles all transcoding and other technical specifications

Mar

ketp

lace

s

} Your Product } Their Branding } Their Community } Their Customer } Fewer Options (1 day

rental, purchase) } No Subscriptions } Generates Incremental

revenue

Net

flix

Mod

el

} Your Product } Their Branding } Their Community } Their Customer } Paid based on minutes

viewed } Generates Incremental

revenue

Branding (vs. Marketplace)

Branding:

•  Your branding

•  Your product

•  Your community

Keep:

•  More margin

•  More profits

•  Consumers focused

•  Competitors off of your site

VO

D vs. D

VD

} DVD / Physical - Pressing

and storing, Distribution,

Fulfillment - All of that is

just to get the first DVD into

their hands

} VOD – Video on Demand

} People like both virtual

and a backup (i.e.

physical)

New

Ter

ms

} VOD – Video on Demand

} SVOD – Subscription-based VOD } TVOD – Transaction

(Rental / Purchased) VOD } AVOD – Advertising VOD

} Transcoding – converting mezzanine

file to formats necessary

per device

Case Study #

1

BDB Softw

are } Onsite technology training –

Oracle ApEx

} Oracle ACE Director

} World renowned Oracle

expert

} Vision – Train While Sleeping

(24x365), no travel, not over

and over

} http://bdbsoftware.com

Anytim

e? } Could previously only train

while I was awake and at a

specific location

} Now I train 24x7 – even

while I’m sleeping

} International customers

} Techies who like to work/

train all night

Any

whe

re?

} Could previously only train wherever a plane

would take me } DVDs have limitations }  PAL vs. NTSC issues }  Must carry the DVDs }  Must have a DVD player

with you

Any

Dev

ice?

} DVDs are limited to computers and TVs

} VOD Media players for

desktops, laptops, tablets, phones, smart

TVs (Google TVs), smart

devices (Roku, Apple TV)

} People watch on EVERYTHING

Cas

e St

udy

#2

The

Dai

ley

Met

hod

} Yogo Studios around the

world } Yogo guru, marketing guru

} Vision – Sell digital version since we’re

already selling a DVD } http://thedaileymethod.com

Cas

e St

udy

#3

Cha

mp

ions

hip

Pr

oduc

tions

} Head track coach at Iowa

State University } Started recording and

doing production for peers } Large family business

} Vision – Need to offer

digital too – and it’s hard

} http://championshipproduction

s.com

Cas

e St

udy

#4

Chr

is B

uran

dt

} World Renowned Snowmobile Expert

} Desire to do recording and

production for peers } Currently offering

subscription (yearly, monthly) } Request a Video

} Vision – Prove out the

model } http://burandtv.com

Cas

e St

udy

#5

Joe

Vid

eog

rap

her

} World Renowned Videographer } Services business – paid

by the hour - linear } Now can get a slice of

every sale } Vision – do production

AND recurring revenue

New

Business

Mod

els } Affiliates (2

tiers)

} Rentals

} Subscriptions

} Installment

Payments

} Living Video –

build as you

go

} Drip Content

– 8 week

bootcamp

rolled out

over time

} Gifting

} Redemption

Codes

} Credit

System

Myt

h or

Tru

th?

} There are no more DVD

players } People Won’t Download

Content } Nobody Will Watch a Workout Video on a

Phone

Ther

e ar

e no

mor

e D

VD

Pla

yers

in th

e w

orld

} DVD Manufacturers and

Replicators claim they

produced more DVDs

and CDs last year than

ever before – some of

this is due to consolidation } Many small replicators

and duplicators are gone

} DVD Players don’t exist

on phones, tablets and

more new laptops

Peop

le W

on’t

Dow

nloa

d

} People download and watch when they are

offline, on a plane, train,

automobiles… } Downloading is important to people

} Protected downloads (i.e. non-DRM free) are

important to content owners

Nob

ody

Will

Wat

ch a

W

orko

ut V

ideo

on

a Ph

one

} People watch on all devices – it simply

comes down to watching

on the device they have

with them

Sum

mar

y

} People watch anytime,

anywhere, any device } This is real, is happening

and is undeniable } Solution(s) do exist –

created based on need } Businesses are

transforming in flexible

manners – as demonstrated