WEARABLE TECH AT TIPPING POINT FOR MASS-MARKET

LIFE-CHANGING OR JUST A FAD?

WHICH FEATURES ARE IMPORTANT?

WHAT WOULD ENCOURAGE PURCHASE?

WHAT DISCOURAGES PURCHASE?

AT A GLANCE

WEARABLE TECH: THE NEXT ‘BIG THING’?

10%CURRENTLY OWN AN ITEM OFWEARABLE TECH

PLAN TO BUY SOME FORMOF WEARABLE TECH IN THE NEXT 2 YEARS

1/3NEA

RLY

Survey conducted in November 2014 by Vanson Bourne. Respondents were 1000 consumers in the UK.

JUST FOR FITNESS?

We interviewed 1000 consumer respondents in the UK and asked them about wearable technology.

17% SEE IT AS THE MOST

BUT MARGINALLY MORE

AS JUST A FAD

1/2ALM

OST

OF WEARABLE TECH

8/10BELIEVE THATCOULD HELP THEM INWEARABLE TECHTHEIR DAY-TO-DAY LIVES

46%

44%

3/4REGARD THE ABILITY

62%WIRELESS CONNECTIVITYWHILE OUT AND ABOUT

AS IMPORTANT

OVE

R

EXPE

CT DIVIDED OPINION ON MOST IMPORTANT CAPABILITY

PERFORM MULTIPLE TASKS

SINGLE DEDICATEDPRACTICAL TASK

18% 17%

50% 55% 60%

51% tell the time

47% in-builtcamera

47% store and play music

60% accessto emails

73% worry aboutthe security of the

data produced

58% internetconnectivity

48%expense

41% worry about hackers stealing their personal information

34% worry about companies storing personal information

28% worry about companies using the devices to monitor their behaviour

31%smartphonescan already do

everythingthey need

40% 60% 80%70%50%30%

61%Heart ratemonitoring

48%Physical

�tness trackers

41%Calorie

monitoring

FITNESS FUNCTIONS SEEN AS BEING MOST PRACTICAL ARE:

1/2SEE A FITNESS RELATED FUNCTION AS IMPORTANT WHEN CONSIDERINGTO BUY WEARABLE TECH

AROUND

28%THINK THAT WEARABLE TECH CAN HELP THEM GET FITTER IN THEIR DAY-TO-DAY LIFE

TO CONNECT TOTHE INTERNET

JUST UNDER

9/10FEEL THAT WEARABLE TECHSHOULD HAVEINTERNET

OWNERS SAY IT IS

TO THEIR LIVESVITALLY IMPORTANT

9/10MO

RE T

HAN

WHO PLAN TO BUYWEARABLE TECHIMPORTANT PARTSEE IT AS BECOMING AN

SEE WEARABLE TECH

THAN DO NOT

OF THEIR LIVES

IMPORTANT FACTOR CONNECTIVITY