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UX User Experience (UX) for Apps a quick talk! 9 November, 2013 At BUET, Dhaka. Google Cloud Developer Challenge

UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

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Another quick talk on UX - in the perspective of UX for Mobile Apps. Presenters: Masrur Hannan and Shadman Rahman

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Page 1: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

UX

User Experience (UX) for Apps

a quick talk!

9 November, 2013At BUET, Dhaka.

Google Cloud Developer Challenge

Page 2: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

MASRUR HANNAN

Founder and Lead UX Consultant, Bonolota Designs. www.bonolota.com (coming soon)

SHADMAN RAHMAN

Co- Founder, Bonolota Designs. Sr. UX Specialist, CellBazaar.com UX Lead, Beshto.com

Page 3: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

MOBILE APPS’ UX

1. Stage One: The App Store Experience

2. Stage Two: The First-Open Experience

3. Stage Three: Attempting Simple Tasks

4. Stage Four: Attempting Complex Tasks

The Lifecycle of a Mobile App, a User’s Perspective By Michael Griffith , Ex UX Director, HP

Page 4: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

5 QUICK TIPS FOR GOOD MOBILE APPS’ UX:

1. As few features as possible

2. Small Screen – Bigger touch targets

3. As less User Input as possible …

4. Easy Readability + interactions

5. Minimize texts and instructions.

Sources: http://www.nngroup.com/topic/mobile-and-tablet-design/ (mostly)

Page 5: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

QUICK TIP FOR GOOD MOBILE APPS’ UX: 1

1 . As few features as possible

limit the number of features!

Sources: http://www.nngroup.com/topic/mobile-and-tablet-design/ (mostly)

Page 6: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

2 . Small Screen – Bigger touch targets

lesser options to click in 1 screen

QUICK TIP FOR GOOD MOBILE APPS’ UX: 2Sources: http://www.nngroup.com/topic/mobile-and-tablet-design/ (mostly)

Page 7: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

3 . As less User Input as possible …

Avoid requiring use of both hands for inputs.

QUICK TIP FOR GOOD MOBILE APPS’ UX: 3Sources: http://www.nngroup.com/topic/mobile-and-tablet-design/ (mostly)

Page 8: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

4 . Easy Readability + interactions

Desktop copywriting must be concise; mobile copywriting must be even more concise.

QUICK TIP FOR GOOD MOBILE APPS’ UX: 4Sources: http://www.nngroup.com/topic/mobile-and-tablet-design/ (mostly)

Page 9: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

5 . Minimize texts and instructions.

Instructions may actually hamper interactions

QUICK TIP FOR GOOD MOBILE APPS’ UX: 5Sources: http://www.nngroup.com/topic/mobile-and-tablet-design/ (mostly)

Page 10: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

SOME BAD MOBILE UX EXAMPLESSource: http://mobiledesignpatterngallery.com/mobile-patterns.php

Page 11: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

ELEMENTS OF MOBILE APPS’ UXSource: http://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience

By Lyndon Cerejo; UX professional, Clients include: American Express, Coca-Cola etc.

Page 12: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

ELEMENTS OF MOBILE APPS’ UXSource: http://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience

By Lyndon Cerejo; UX professional, Clients include: American Express, Coca-Cola etc.

1.Functionality2.Information Architecture3.Content4.Design5.User Input6.Mobile Context

7.Usability8.Trustworthiness9.Feedback10.Help11.Social12.Marketing

Page 13: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

WHAT IS USER EXPERIENCE?

Page 14: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

WHAT IS USER EXPERIENCE?

Page 15: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

DESIGNING USER’S EXPERIENCE (UX)

Page 16: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

UX DESIGN OBJECTIVE

Page 17: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

WHO DESIGNS UX?

Page 18: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

http://www.slideshare.net/nickf/user-experience-best-practices

WHO DESIGNS UX? ... IDEAL SCENARIO

Page 19: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

WHO DESIGNS UX? … REALITY!

Page 20: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

Donald A. Norman (often called father of UX) believes that the best computer program is the one in which the computer 'disappears' and the user seems to be working directly on the problem.

THE ULTIMATE USER EXPERIENCE

Page 21: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

The User Experience Honeycomb – Peter Morville

HOW TO DESIGN GOOD UX?

Page 22: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

Books:

Articles and publishing:

HOW TO DESIGN GOOD UX?

Human-Computer Interaction coursera.org

Online courses:

Page 23: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

1. Research

2. Information design

3. Prototyping

4. Heuristic evaluation

5. Iterative development

6. User testing

7. Post-launch yada-yada(?)

BONOLOTA’S 7 STEPS FOR DESIGNING GOOD UX

Page 24: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

1. RESEARCH … (MANAGED INNOVATION!)

Information Ecology

Storyboarding

Needfinding Interviews

Inspiration Search

Page 25: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

2. INFORMATION DESIGN -INFORMATION ARCHITECTURE

Page 26: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

3. PROTOTYPING …

SANTA CLARA, California -- People thought Jeff Hawkins was crazy when they saw him taking notes, checking appointments, and synchronizing a small block of wood with his PC, pretending all the while that the block was a handheld computer. “If I wanted to check the calendar I'd take it out and press the wooden button.”

Source: “The Philosophy of the Handheld.” Wired Magazine, October 1999.

Page 27: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

3. PROTOTYPING

Page 28: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

3. PROTOTYPING … WIREFRAMES

Page 29: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

4. HEURISTIC EVALUATION

Page 30: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

5. ITERATIVE DESIGN AND DEVELOPMENTSource: http://www.nngroup.com/articles/parallel-and-iterative-design/

Page 31: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

6. USER TESTING

Task Oriented

Thoughts spoken out loud

Simple pencil-paper notes

Page 32: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

7. POST LAUNCH YADA YDA :)

Page 33: UX for Apps - GDG at BUET 9 Nov 2013 Masrur Hannan and Shadman Rahman

THANKS … :)

Q&A

www.bonolota.com www.facebook.com/bonolotadesigns