Practical GuideUser Experience Design & Agile

OUTLINE WHAT TO EXPECT

COOPERATION MODELS

CHOOSING A RIGHT MODEL

ROLE OF AUX DESIGNER

DECORATION?

ROLE OF AUX DESIGNER

DECORATION?

PLACING FEATURES ON A SCREEN?

ROLE OF AUX DESIGNER

DECORATION?

PLACING FEATURES ON A SCREEN?

DEFINING USER FLOWS?

photo by Erik Johansson www.erikjohanssonphoto.com/go-your-own-road/

ROLE OF AUX DESIGNER

DECORATION?

PLACING FEATURES ON A SCREEN?

DEFINING USER FLOWS?

OPTIMIZING CONVERSION RATE?

ROLE OF AUX DESIGNER

DECORATION

PLACING FEATURES ON A SCREEN

DEFINING USER FLOWS

OPTIMIZING CONVERSION RATE?

ALL ARE RIGHT, PARTIALLY…

01 SCOPE

02 APPROACH

03 RESULTS

04 ESTIMATES

THE ROLE OF A UX DESIGNER ON A PROJECT IS TO APPLY DESIGN THINKING TECHNICS IN ORDER TO CREATE AN INTERFACE THAT

HELPS A BUSINESS TO ACHIEVE GOALS WHILE HELPING USERS TO FULFILL THEIR NEEDS

THE ROLE OF A UX DESIGNER ON A PROJECT IS TO APPLY DESIGN THINKING TECHNICS IN ORDER TO CREATE AN INTERFACE THAT

HELPS A BUSINESS TO ACHIEVE GOALS WHILE HELPING USERS TO FULFILL THEIR NEEDS

Implement

• design goal• design brief • user profiles and core use cases• design principles• design concept • proof of concept report• information architecture• flows and wireframes• prototypes • ux evaluation report• ux specification • styleguides and graphical assets

DELIVERABLES ON EVERY STEP

COOPERATION MODELS

UX DESIGNERIN A TEAM

backlog is created and a project is running in a full speed

• creates ux specification

• resolves tricky cases

• answer questions on the go

• reviews implementation

UX DESIGNERIN A TEAM

PROS

• team-spirit

• communication

• empathy

• flexibility

UX DESIGNERIN A TEAM

CONS

• (one) designer’s speed

• no full picture overview

• less possibilities to explore

• user testing?

UX DESIGNERWITH A TEAM

before development:

• defines focus areas

• explores possible solutions

• evaluates feasibility with the team

• creates information architecture

• creates project ux specification

UX DESIGNERWITH A TEAM

during development:

• details ux specification

• answers questions

• resolves unspecified cases • evaluates implementation

UX DESIGNERWITH A TEAM

PROS

• more of designer’s skills applied

• better overview of the product

• time to evaluate ideas

• time to approve design

• less changes in requirements

UX DESIGNERWITH A TEAM

CONS

• even more meetings

• even more documents

• less of a prompt communication

• un-specified cases are out of control

• less empathy within the team

UX DESIGNAS A SERVICE

way before development:

• user research conducted,

• technology assumed,

• concept defined and evaluated,

• architecture, wireframes, visual style defined, documented and approved

UX DESIGNAS A SERVICE

PROS

• direct communication with PO

• less of technical constrains

• more time for user research

• more time for design iterations

UX DESIGNAS A SERVICE

CONS

• now shared view

• poor knowledge transfer

• design set in stone

• ad-hoc solutions by non-designers

PROJECT ASSESSMENT SHEET, PART 1

Business idea Business goal Project progress Requirements Cooperation

New idea Win market From the start

Some (or no)use cases specified

UX design as a service

Improve company imageValidate business idea

New product version

Most use cases outlined

UX designer with a team

Competition is known

Increase market share

Support existing offer

Maintenance Use cases verified

UX designer in a team

Maintain existing product

PROJECT ASSESSMENT SHEET, PART 2

Cooperation Backlog management

Sprint planning

Communication Quality control

UX design as a service

Populated way in advance

Design prepared and approved beforehand

Rare, happens via product owner, project manager or requirements manager

Additional services: review, user testing, field study

UX designer with a team

Design prepared one sprint before

Frequent, happens mostly via team leads

Scheduled design review sessions with team leadsPopulated on

the goPre-planning used to clarify

UX designer in a team

Design prepared within a sprint

Regular, during dedicated scrum sessions and in-between

Clarification on the go

Rigid tasks order in a sprint

UI verification by designer

BEST MATCH WITHIN PROJECT PHASES

START DEVELOPMENT RELEASE

design as a service

designer with a team

designer in a team

designer with a team

design as a service

AND FEW MORE DIMENSIONS

outsource

many designers1 project

product

1 designermany

projectsdesigner in a team

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