How to Use Webinars to Promote Your

Tradeshow Appearance

Presented by Tim Patterson@tradeshowguy

Identify Goals

• Goals for this specific tradeshow:

• Product release

• Client Relations

• Publicity/PR

• Something else?

Identify Your Market

• Current Clients

• Prospects

• Industry Partners/Colleagues

• Region or Industry Silo

Plan the Webinar

• Gather Content - What’s the FOCUS?

• Written material

• Photos

• Videos

• Demonstrations

• Etcetera

Plan the Webinar

• PowerPoint or Keynote

• Presenter(s)

Choose a Platform

• GoToWebinar

• Anymeeting.com

• WebinarsOnAir.com

• Adobe Connect

• Cisco WebEx Meetings

• FreeScreenSharing.com

Create Your Presentation

• PowerPoint, Keynote or Prezi

• Organize content

• One idea per slide

• Use images that evoke an emotion

• Put info in a logical order

• Rehearse at least 3 times

Promote the Webinar

• E-mail

• Phone calls

• Social Media

• Press Releases

• Postcards

Do the Webinar!

• Start on time

• End on time

• Offer some sort of freebie

• Download, coupon, prize, etc.

• Thank attendees

Follow Up

• E-mail

• Reminder

• Show dates

• Booth #

• What’s in the booth

• Replay of Webinar to share with colleagues.

Thanks for watchingPresented by Tim Patterson

@tradeshowguy

Contact Info:503-507-4110

tim@tradeshowguyblog.com