Using Video to Enrich Conversations

Deirdré StraughanCommunity Strategist & Social Media Producer

Sun Microsystems

Using Video to Enrich Conversations pg 2

Why Video?

Face-to-face is ideal because:Humans respond to faces.It's easier to learn from someone whose face you can see.

But... we can't always be face-to-face.

Using Video to Enrich Conversations pg 3

Uses for Video

Using Video to Enrich Conversations pg 4

Sharing Technical Knowledge

pg 5

Getting to Know People

pg 6

Bonding Teams Across Geography

pg 7

But...

“...isn't video really

expensive?”

pg 8

The Expensive Way

pg 9

Our Way ...

pg 10

Doesn't Have to Cost a Mint

Prosumer videoblogging kit = $2000Not much training requiredCan be done (more effectively!) by members of the team/community

Using Video to Enrich Conversations pg 11

What You Need

ShootingVideo cameraMicrophonesTripodBlank tapesComplete list of my equipment: http://bit.ly/kjBAy

ProductionFirewire cableHard disk spaceSoftware

Using Video to Enrich Conversations

The Videoblogging Process1.Plan2.Shoot3.Download4.Edit5.Compress6.Upload7.Embed/Syndicate8.Advertise9.Measure

Using Video to Enrich Conversations

Open Source Video SoftwareEditing

Cinelerra (look for Lumiera soon)Also Kdenlive and Open Movie Editor

GraphicsOf course GIMP

SoundAudacity

Video CaptureDvgrab

Live Motion Screen CaptureXvidcap

Using Video to Enrich Conversations

Open Source Transcoding Software

FFmpegUsed in many applicationsAbility to encode and decode almost every video and audio formatNon free codecs?

Mencoder and Transcode as wellBest quality … H.264 :(Good Quality … Ogg Theora

And native support coming for Firefox

Using Video to Enrich Conversations

Proprietary Video Software

EditingWindows Movie MakerRoxio VideoWave (Windows)FinalCut Express (Mac)iMovie (Mac)

TranscodingSorenson SqueezeQuickTime Pro

Using Video to Enrich Conversations pg 16

Where do you put it? Video Hosting

YouTubeBlip.tvVimeoArchive.org

pg 17

Limitations of YouTube et al

10 minutes (YouTube)Poor qualityNot downloadable for offline viewingThe whole world can see it

pg 18

slx.sun.com - slx.com

pg 19

Using Video to Enrich Conversations pg 20

Publishing and Syndication

Embedding (blogs, web pages)BitTorrent distributionRSS

Using Video to Enrich Conversations pg 21

Measuring Results

Web stats and video viewsGoogle AnalyticsYouTube Analytics

Using Video to Enrich Conversations pg 22

Limitations of Video

Language barrierVideo content not indexed by Google

pg 23

Video ROI

“Recently I joined the [name] organization. These videos are helping me to come up to speed much more quickly than otherwise, and with much less impact on my colleagues.”

“Really helpful... so I can learn how to describe what we're doing better.”

pg 24

Take-Aways

Video is efficient and effectiveIt doesn't have to be expensiveContent trumps production quality

Deirdré StraughanCommunity Strategist & Social Media Producer

blogs.sun.com/deirdre

Sun Microsystems

Questions?