Using Social, Video & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce

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  • 2015 Avanade Inc. All Rights Reserved.

    Using Social, Video, & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce

    Larry A. MathiasNorth America Communications LeadAvanade

    December 3, 2015ALI Conference: Harnessing the Power of Social, Video, & Mobile for Internal Communications

  • 2015 Avanade Inc. All Rights Reserved. 2015 Avanade Inc. All Rights Reserved.

    Lets start with a poll

    How many of you currently:q Use an internal social portal for

    communications, collaboration and connection?

    q Have an employee-related program that leverages external social platforms (e.g. Twitter, LinkedIn, Facebook, etc.)?

    q Have a mobile platform so that employees can access information from their personal devices?

    q Leverage formal and/or informal videos in your internal communications?

  • 2015 Avanade Inc. All Rights Reserved. 2015 Avanade Inc. All Rights Reserved.

    Learning objectives

    In this presentation, you will learn:

    qWhy you should care about social, video, & mobileq The benefits of a social collaboration platformq How to use social for both inside-out & outside-inqWhy mobile is changing the work landscapeq The benefits of formal and informal video

  • 2015 Avanade Inc. All Rights Reserved. 2015 Avanade Inc. All Rights Reserved.

    Why should communicators care about social, video, & mobile?

    For many people, work is no longer tied to a physical place.

    We catch up on email, take conference calls, access the intranet or digest the latest real-time data

    report all on the go, at the airport, at home, or at a coffee

    shop through a variety of devices.

    Source: The Digital Workplace: Enabling High-Performance Workhttp://blog.avanade.com/avanade-insights/collaboration/the-digital-workplace-enabling-high-performance-work/

  • 2015 Avanade Inc. All Rights Reserved. 2015 Avanade Inc. All Rights Reserved.

    Why should communicators care about social, video, & mobile?

    Source: Tailoring employee experiences to engage and empowerhttp://www.avanade.com/en/services-and-solutions/business-vision/digital-workplace/ebook

  • 2015 Avanade Inc. All Rights Reserved. 2015 Avanade Inc. All Rights Reserved.

    Why should communicators care about social, video, & mobile?

    1Enable cultural transformation

    2 3Enhance employee

    engagement

    Capture knowledge and intelligence

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    Using an internal social portal for communications, collaboration, and connection

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    Companies are evolving from an organizational-centric model to network-centric model

    Yesterday Today

    Organization centricity Human centricity

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    Avanades social journey

    q In 2007, we launched the Avanade Fabric on the SharePoint 2007 platform a corporate initiative focused on sharing knowledge, ideas, and best practices.

    q In December 2010, we created our social intranet @Avanade based on SharePoint 2010 and NewsGator Social Sites.

    q In April 2014, we upgraded our social platform to Office 365 and Yammer.

    Avanade is a real-world example of enterprise social collaboration in action. We continue to redesign our approach to social as new ideas and technologies develop.

    -- Chris Miller, Corporate Vice President & CIO

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    Intranet, social collaboration, video, & search are all integrated in a single, integrated platform

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    Business-focused Common interest

    Company generated

    Intranet Sites

    Home page (@Avanade) Video 365 Departmental/Functional pages Centers of Excellence pages Avanade Center for Leadership

    Employee Resource Groups

    Global Diversity and Inclusion Veterans & Allies ERG Avanade LGBT Network Hispanic Affinity Womens Network

    Usergenerated

    Business Communities

    Project Team Space sites Account/project-specific groups .NET Development Banking Industry Change Enablement at Avanade

    Social Groups

    Passion For Gadgets Photography Running Club Travel (Local/community) social groups

    Avanades social ecosystem

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    Using an employee-related program that leverages external social platforms (e.g.

    Twitter, LinkedIn, Facebook, etc.)

  • 2015 Avanade Inc. All Rights Reserved. 2015 Avanade Inc. All Rights Reserved.

    Inside-out & outside-in integration with social media

    q Internal program to facilitate posts and responses to Twitter, LinkedIn, Facebook, etc. from key influencers in the company.

    o Digital Executives: Senior leaders are able to leverage social media channels that expand their digital footprint and better position them as market leaders online.

    o Brand advocates: Approximately 100 employees (marketing, internal industry SMEs, etc.) who can increase their own brand awareness on external social media and expand their own digital footprint.

  • 2015 Avanade Inc. All Rights Reserved. 2015 Avanade Inc. All Rights Reserved.

    Inside-out & outside-in integration with social media

    Using either the desktop or mobile version, users can quickly and easily create their own social media posts customizing the message for best practices for each platform.

    Gamification component provides a level of competition for activity.

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    Inside-out & outside-in integration with social media

    In addition to cascading company news outwards through individual employees social networks, we also bring posts from social networks back inside to Yammer to ensure more people can view them.

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    Using a mobile platform so employees can access information from their cell phones

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    CoIT / BYOD is changing the way we work

    Source: Consumerization of IThttp://blogmedia.avanade.com/avanade-insights/2014/11/CoIT_infographic.pdf

    88%of companies use

    consumer technologies in the

    workplace

    73%of executives say CoIT is a top

    priority

    79%of companies will

    make new investments this

    year

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    when we say mobile first, it's not the mobility of the device, it's

    actually the mobility of the individual experience

    -- Microsoft CEO Satya Nadella

    Source: Microsoft CEO Satya Nadella talks mobile-first, cloud-firsthttp://www.zdnet.com/article/microsoft-ceo-satya-nadella-talks-mobile-first-cloud-first/

    The mobile-first, cloud-first future

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    q Suite of mobile applications mirror desktop functionality

    o News & videos

    o Payroll, benefits

    o Company help (password reset, office look-up, help desk, security concerns, etc.)

    o Skype for Business (Instant Messaging, conference calls)

    o Yammer

    o Travel

    o Scanner-type application

    o Storage in the cloud

    One experience across all platforms

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    A full suite of mobile applications

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    News & Video

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    Financial

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    Help

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    Yammer

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    Using formal and informal videos in your internal communications

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    Using formal and informal videos in your internal communications

    q Employees at most (if not all) companies complain of email overload.

    q Videos provide the opportunity to bring the message to life while providing a more preferable option for those who prefer pictures to words

    o Conveys emotion

    o Help establish connection people & company

    o Motivates people by hitting an emotional chord

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    Example of an informal video

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    Example of informal video clips produced to a formal video

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    Example of informal video clips produced to a formal video

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    Example of animation video for internal use

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    Age impacts communication preferences

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    Recap: Key takeaways

    q Social

    o Social is more than Twitter and Facebook! Social within the enterprise is critical for engagement, collaboration, & productivity.

    o Its evolutionary, not revolutionary unless you arent currently doing this; otherwise, you need to get in the game.

    qMobile

    o In todays work environment, mobile is the tether that connects employees with their companies. It means more than just email; it means providing a means for people to conduct their work regardless of whether they are in an office or half-way around the world using their mobile device (BYOD).

    q Video

    o Video is a means to bring your message to life in a way that the written word cannot convey. It shows emotion and sincerity.

  • 2015 Avanade Inc. All Rights Reserved. 2015 Avanade Inc. All Rights Reserved.

    Thank you!

    Larry A. MathiasNorth America Communications LeadAvanade

    Lets keep in touch:Email: larry.a.mathias@avanade.comLinkedIn: https://www.linkedin.com/in/larrymathiasTwitter: @larrymathias59Slideshare: slideshare.net/larrym604921