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http://www.disgover.com/?sp=osig [email protected] There’s a Module For That! Go.USA.gov Case Study Kirsten Burgard Druapaly Kind of Gal Department of Veterans Affairs

URL Shortening at USA.Gov

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Page 1: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

There’s a Module For That!

Go.USA.gov Case Study

Kirsten BurgardDruapaly Kind of GalDepartment of Veterans Affairs

Page 2: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

Resources

Drupal.org SeanR [email protected] http://www.disgover.com/?sp=osig Government Drupal Googlegroup (e-

mail me for an invite) http://groups.drupal.org/drupal-state-a

nd-federal-agencies-government

Page 3: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

What is Go.USA.gov?

URL shortener

Creates trustworthy .gov URLs

Government wide URL metrics

Page 4: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

Gov only

Only shortens government URLs: .mil, .gov, and .si.edu, etc...

Only open to government employees.

Page 5: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

Why Bother?

Users Authenticity Avoid Duplication Branding Social Media Data!

Photo from http://www.flickr.com/photos/joeltelling/ (CC BY-SA 2.0)

Page 6: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

Does it Work?

Currently in limited Beta test shortened 697 URLs clicked 124,140 times

Page 7: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

How Does it Work?

Great platform to create and manage Go.USA.gov.

There’s a module for that!

Page 8: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

But How’d We Do It?

Page 9: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

TLD Restriction

Allows only specified top level domains to be shortened

http://drupal.org/project/tldrestrict

Page 10: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

Short URL

Creates short URLs for your domain

Metrics

• http://drupal.org/project/shorturl

Page 11: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

Shorten URLs

Works with Short URL to provide UI framework

• Info at http://drupal.org/project/shorten

Page 12: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

“Go” Theme

Custom developed for Go.USA.gov Provides UI and glues the modules

together

Page 13: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

Summary of construction

Page 14: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

How you can help?

Interested in helping improve Go.USA.gov?

Have some experience with Drupal development?

Email [email protected]

Page 15: URL Shortening at USA.Gov

http://www.disgover.com/?sp=osig [email protected]

Resources

Drupal.org SeanR [email protected] http://www.disgover.com/?sp=osig Government Drupal Googlegroup (e-

mail me for an invite) http://groups.drupal.org/drupal-state-a

nd-federal-agencies-government