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Updated February 11, 2013 by SearchMan.com Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 1 How to use SearchMan: SEO for Apps +

Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

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With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App Store. An improvement in search ranking could increase organic (free) downloads dramatically for a fledgling indie developer. SearchMan.com provides this How To guide for Beginners who are just getting started with Mobile SEO. Their website makes it easy to track search rankings & competitors and optimize keywords for improved search visibility in the App Store. Sign up is free.

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Page 1: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Updated February 11, 2013 by SearchMan.com

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 1

How to use SearchMan:

SEO for Apps

+

Page 2: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Why invest in App Store SEO?

n Search is the biggest driver of App Discovery

n TREND: “According to Nielsen, 63% of users have utilized search to discover new apps in the App Store” (Business Insider Intelligence, August 27, 2012)

n OLD SCHOOL: “in iOS 6, the App Store application has removed the “Categories” button from the app’s main screen…” (TechCrunch, September 12, 2012)

n Let’s get started……

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2

Page 3: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

First, search & add apps to “My Portfolio”

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 3

Search

Add to Portfolio

Page 4: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Then deep-dive into 1 app. Set up is done!

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4 Select App & Country

Page 5: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

(1) How To"Track Performance

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 5

Page 6: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Your app’s “Visibility Score” Page Daily summary of overall search discoverability

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6

Page 7: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Your app’s “Keyword Graphs” page

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 7

Daily update of all your keywords’ search rankings

Page 8: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

“Vs. Competitors” page n Track each keywords’ performance vs. competitors

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 8

Daily Keyword Rankings

Click to “Compare”

Page 9: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

“Vs. Competitors” (…continued) n After clicking “Compare”, see your competitor’s keywords. n “Borrow” words you like. Add them to your app’s NotePad

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 9

“Borrow” competitor’s Keywords.

Page 10: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

(2) How To"Improve SEO "

with New Keywords"from SearchMan

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 10

Page 11: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

“Get New Keywords” reveals *all candidates

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 11 Missing Keywords

Only

Page 12: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

We analyze & sort. You copy-paste-push. n All your keywords prioritized, assigned, and ready!

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 12

Only

Page 13: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Or Easily Edit Keywords Yourself. Done! n Select your final final keywords & download the list

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 13

Page 14: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Need more keywords? Add competitors n “Adding” more competitors (upto 10) reveals even

more keywords that you can “borrow”

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 14

Page 15: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

(3) Ready to Submit Your App Update?

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Page 16: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Checklist: Submitting your App update 1.  Go to “Get New Keywords” on SearchMan

2.  Description: Include all Notepad keywords into your upgraded App Description.

3.  iTunes Keywords: Select the strongest set of keywords.100 character limit incl. commas. Apple only

4.  App Name: Decide 2 or 3 critical keywords you will include be into your App Name.

5.  Submit to or

6.  Come back to Track Your Performance on SearchMan

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16

Page 17: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

After updating, study your performance again!

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 17

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Page 18: Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

Thanks for your time!"After logging in…"

Take the “30 Second Tour” at anytime"Click “How To” for more in-depth guides"

"Send feedback & feature requests!"

""

Search the App Stores on SearchMan

it’s more productive than hanging out on Facebook

Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 18