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The Unnatural Link Concept is better explained and the strategies to detect,remove and recover are covered with great in-depth. This guide will help you recover your site from an Unnatural Link Warning or Google Penguin Update (1.0 / 2.0 etc). It is useful both for penalized sites and for sites that have a shady link profile.
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by Razvan GavrilasSearchMarketingDay – Poznan
June 2013
UNNATURAL LINKSTHE NO.BS GUIDE
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WHO AM I ?
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Wife x Kids
√ (DEV + SEOGEEK) × ( SUPERAFFILIATE + ENTREPRENEUR) dt × NO.BS
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“Unnatural” FAT ME a4uexpo (2 years ago)
More “Natural” Slim Me + Dixon (last night) (-
20Kg)
SOME FUNNY STUFFFIRST
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This Whole Link Graph Stuff Puzzles Me!
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Love is in the air …
Penguin Related
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Penguin Related
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Penguin Related
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Penguin Related
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Penguin Related
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BLACK HATcognitiveSEO
BEFORE
LORD OF THE LINKS
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AFTER
THE SERIOUS STUFF NOW!
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Why are Links so Important?
LinksThe only signal that can truly & entirely
simulate presence & authority NOW.
Mixed withSocial signals.
User Triggered signals.Traffic signals.
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Big Google Problem
Link SPAM / Unnatural LinksAddressed by Manual and Algorithmic Penalties
since the existence of Google.
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What should be my strategy?
Small Term / Super Risky – Black HatMedium to Long Term / Safer – White Hat
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Naturalness
ImportantNaturalness is also based on quantitative share!
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Unnatural Links• Created to influence rankings.• Manual or Automatic.
Natural Links• Organic.• Do influence rankings but in an
organic way.
Link Profile
ImportantA GOOD Link for Me might be a BAD Link For You!
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Unnatural Link Profile• High Share of Unnatural Links.• Everything is Exaggerated.
OK Link Profile• High Share of Natural Links.• Has Imperfect Links.
How to know if you are/will be affected?
1. Unnatural Link Warning from GWT.2. Lost/Decreased Rankings.(!!!)3. High Volume of Unnatural Links.
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Unnatural Links Confusion
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Unnatural Links Confusion
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Unnatural Links Confusion
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DON’T USE ONLY GWT DATA!
DON’T DISAVOW LOST LINKS!
DON’T DISAVOW ALL LINKS!
Unnatural Link Detection
• Manual – Requires a very good understanding of the concept.• You need to be really good in working with Excel .• Takes way more time to implement.• Costs much more if a Pro/Agency does it.
• Automatic – Requires a basic understanding of the concept.• You have initial guidance.• A Good Solution has a very low False Positive Ratio.• Saves you Big Money and Big Time.• Can be used to validate the work of a SEO “PRO”.• Manual Validation is mandatory.
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Quick Detection Case Study
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Quick Detection Case Study
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Quick Detection Case Study
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Quick Detection Case Study
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Quick Detection Case Study
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Unnatural Links Still Work
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Unnatural Links Still Work
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Unnatural Link Dilution
• Don’t focus on SEO Techniques for a moment.
• Increase Site Authority.
• Do it gradually.
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Unnatural Link Removal
• Be Creative in your Removal Request.
• Automate with a Manual Flavor.
• Retry at least 3 times.
• Keep a Record.
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Google Disavow
• Only After Unnatural Link Removal.
• Complete List of Unnatural Links.
• Be specific on what happened.
• Wait & Continue to Dilute.
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Also used for the GOOGLE classification training!
