Unlocking Technology How Open Source Drives Innovation

Unlocking Technology: How Open Source Drives Innovation

Andy Cleff, Moderator Principal, Ampersand Design

Paul Wright Executive Vice President, Micco

World

Lance Weiler Founder, WorkBook

Project and DIY Days

Greg DeKoenigsberg Senior Community Architect, Red Hat

Paul Wright

Executive Vice PresidentMicco

World

CONFIDENTIAL: MICCO WORLD IN.

Unlocking Technology: Open Source & Innovation

Paul E. WrightExecutive Vice President, Micco

World, Inc.

Chairman, Open Source Philadelphia


Open Source Creates Economic Benefit


BRAND MANAGEMENT

CONFIDENTIAL: MICCO WORLD IN. 7

Challenge #1 Media is fragmenting rapidly

Radio → TV →

Mobile →Webcasts → Blogs → Social Nets →Microblogs

→ White Space

10/13/2009


Challenge #2 Consumers are in control

10/13/2009


Challenge #3 Discovery is difficult

10/13/2009


Challenge #4 Audiences require relevance

10/13/2009


Media Manager

Distribution& Widgets

Mobile & SocialMedia

Reporting & Analytics

Rights &RoyaltyMgmt

MonetizeContent

ConsumerRelations

Mgmt

Front Office

Systems BackOffice

& Merch

Collaborate& Fileshare

Search & Remix

Challenge #5: Solutions Are Disconnected, Isolated

10/13/2009


Opportunity: Unify internal & 3rd‐party tools, apps & services

10/13/2009


Discover, Data, Distribution

10/13/2009


One of the things that I’m excited about is to transfer

what we’ve learned from this campaign

in using technology into government

- Barack Obama



Sharing Our Philadelphia ‐

WalkPhilly


Power In Self Organizing


Lance Weiler

FounderWorkBook

Project and DIY Days

Greg DeKoenigsberg

Senior Community ArchitectRed Hat

Question & Answer

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Desk in Ballroom A.

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