Unlocking new business value with the internet of everything

Unlocking new Business Value with the Internet of Everything

Marcel Struiksma, [email protected]

IoT Solutions Architect

mailto:[email protected]

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© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

Social Mobile Data Cloud

Digital Disruptors

4

Social Mobile Data Cloud



IoE Enables Digital Business

IoE

People

Data

Process

Things

Networked Connection of People, Process, Data, Things

IoE: Connecting the Unconnected to Generate more Business Value


7.2 6.8 7.6 World Population

Adoption rate of digital infrastructure:

5X faster than electricity and telephony

50 Billion

“Smart Objects”

50

2010 2015 2020

0

40

30

20

10 Bill

ions o

f D

evic

es

25

12.5

Inflection point

Timeline

IoT Is Here Now – and Growing!

Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

More Important

Less Important

Big Data becomes Open Data for Customers, Consumers to Use

Information

Knowledge

Wisdom (Scenario Planning)

Data

Big Data Doubles

Every Two Years

o 90% of world’s data created

in last 2 years

o More new data generated in

2013 than prior 5,000 years

o By 2020, 40% of data will

come from sensors

o WalMart collected 2.5 petabytes of

data from 1M transactions/hour

customer transactions

The Opportunity=Challenge: Turning Data into Wisdom

IoT Technology Platform. What it Takes…


Applications

Things

App Enablement Workflow/

Rules Engine

Event

Management

Video

Sensing

Data Normalization

and Modeling

Protocol

Mediation

Enterprise App

Integration

Infrastructure Software Defined Networking

Network Compute Storage

Applications

App Enablement

Cloud and Fog

Analytics

Security and

Identity Management

Open and

Programmability

(APIs)

Ease of Use

and Management

Infrastructure

Things


Applications

Things


Rules Engine

Event

Management

Video

Sensing

Data Normalization

and Modeling

Protocol

Mediation

Enterprise App

Integration



Applications

App Enablement

Cloud and Fog

Analytics

Security and

Identity Management

Open and

Programmability

(APIs)

Ease of Use

and Management

Infrastructure

Things


Cloud


IoT and Cloud


Oil Platform

Manufacturing Robot

Construction Crane

Limited Bandwidth Latency Network Reliability

IoT Cloud Challenges


Oil Platform

Manufacturing Robot

Construction Crane

Limited Bandwidth Latency Network Reliability

Solutions for Cloud Challenges


IoT Requires Distributed Computing

16

DEVICE

DATACENTER/CLOUD

IoT Computing Model (Data Volume, Security, Resiliency, Latency)

FOG


Applications

Things


Rules Engine

Event

Management

Video

Sensing

Data Normalization

and Modeling

Protocol

Mediation

Enterprise App

Integration



Applications

App Enablement

Cloud and Fog

Analytics

Security and

Identity Management

Open and

Programmability

(APIs)

Ease of Use

and Management

Infrastructure

Things

Network


IoT Has Unique Network Requirements

Traditional IoT Network Connectivity Converged IoT Network Connectivity

IP Open Standards

Consistent Security

Ruggedization

Network Management

Validated Designs

Scalable, Converged

Flexible Form Factors

• Silo'ed networks for each application

• Proprietary

• Vendor lock-in

• Limited connectivity options

• Difficult to secure


Applications

Things


Rules Engine

Event

Management

Video

Sensing

Data Normalization

and Modeling

Protocol

Mediation

Enterprise App

Integration



Applications

App Enablement

Cloud and Fog

Analytics

Security and

Identity Management

Open and

Programmability

(APIs)

Ease of Use

and Management

Infrastructure

Things


IoT Creates Data at Scale Never Seen Before

20

Analytics Are a Key Part of Value Creation in IoT

A large refinery generates 1TB of raw data

per day


Types of Analytics

21

Real-time | Stream Processing

Data Reduction | Alerting

Gigabytes

10s of Sources

Megabytes/Second

Data-in-Motion

Types

Variety

Volume

Velocity

Machine Learning: Pattern Recognition,

Prediction, and Anomaly Detection

Historic | Batch Processing

Time-Series Operations | Reporting

Terabytes/Petabytes

1000s of Sources

Gigabytes/Second

Data-at-Rest


A New Approach Is Needed

Structured Data Unstructured Data Data Streaming at the Edge

Analytics 1.0 Analytics 2.0

Hours/Minutes/Seconds Days/Hours

Analytics 3.0

Seconds/Milliseconds


Data in Motion:Traditional Data

Management:

Store First,

Analyze later

Input Data

Rraw data or filtered data

Analytics

Cloud and Data Centers

Generate Actionable Events and learn new rules

Raw data or Information

Analyze First, Optional Store

Input Data

<XML> Rules can express: Predicates and Filters Data / Information conversion Summarization Pattern Matching Categorization & Classification Event Trigger analysis Notifications </XML>

sensor Router

Delivering Value Now: Cisco IoT Technology Platform


Multi-Application Network Architecture

EFFECTIVE COMMUNICATION STRATEGY

Internet Protocol (IP)-Based

Network Design

Open, Standards-Based,

and Interoperable

Modular, Future-Proof,

Extensible Solution and

Product Architecture

Comprehensive

Security

Scalable, Enterprise-

Based Network

Management Solution

Platform for

Distributed Intelligence


Building an IoT Ecosystem

26

Ruggedized Wireless AP

Industrial Routers and Switches

Industrial Security

Hardened Mobile M2M Gateway

IP Cameras

Video Surveillance

Cisco’s IoT Approach

“Customer-In” Approach

• Understanding of key business

care abouts and pain points

• Relevance to LOB

leaders/CXOs

Products/Technologies

• Best-in-class ruggedized

products

• Smart solutions for verticals

• IoT architectures

Strategic Partnerships

• Industry partners

• Vertical software/service

partners

• Service providers

Time Sync

Pervasive Cyber

Security

Scalable Routing

Deterministic Ethernet

Guaranteed Delivery

Big Data Management

SP Services

Energy-Utility Oil and Gas Manufacturing Mining

SP/M2M City Transportation Defense

IOT ENABLERS

RUGGEDIZED PRODUCTS

VERTICALS

Mobile SPs M2M

INDUSTRY PARTNERS

27

Use Cases: Making Great Possibilities Real

Connected Mine

Safety & Compliance

Asset Monitoring

Predictive Maintenance

Site Access & Security

Real Time Operations

http://www.google.ae/url?sa=i&source=images&cd=&cad=rja&docid=SLNKq9xI92koOM&tbnid=dJ0FLA72V_AptM:&ved=0CAgQjRwwAA&url=http://whois.ipinc.net/cisco-decrypt.html&ei=3B0PUaWcAs3jrAe52YHABQ&psig=AFQjCNF1rrP0VaxUkpLBkcSU2joteSZz2Q&ust=1360031580065703

Connected Crane…

Collision Avoidance

Safety & Compliance

Asset Monitoring

Predictive Maintenance

Site Access & Security

http://www.google.ae/url?sa=i&source=images&cd=&cad=rja&docid=SLNKq9xI92koOM&tbnid=dJ0FLA72V_AptM:&ved=0CAgQjRwwAA&url=http://whois.ipinc.net/cisco-decrypt.html&ei=3B0PUaWcAs3jrAe52YHABQ&psig=AFQjCNF1rrP0VaxUkpLBkcSU2joteSZz2Q&ust=1360031580065703


Connected Port


Open Berlin, Home to Innovation

31

betaspace

…in Summer 2015


Get Connected…

Imagine what is possible!

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