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Facebook Professionalism Thought Leadership Marketing

United Way Facebook training

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Presentation I created and gave to co-workers at Greater Twin Cities United Way regarding the professional use of Facebook.

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Page 1: United Way Facebook training

FacebookProfessionalism

Thought Leadership Marketing

Page 2: United Way Facebook training

You have a Facebook profile

You know the basics◦ Adding friends ◦ Posting status updates

You’re looking for ways to use Facebook in your professional life

Today we’re assuming…

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But, my Facebook is personal…

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Facebook – like LinkedIn – can be used as a professional tool◦ Networking ◦ Thought leadership◦ Marketing ◦ Expert positioning◦ Communicating

More than photos and Farmville

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It’s all about BALANCE

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Creating Friends Lists

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Creating Friend Lists

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Keeping it Professional

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Keeping it Professional

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Keeping it Professional

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Hiding Select Content

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Source: Eversave.com

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Ask questions

Answer questions

Provide interesting, relevant content

Have a POV

Spread the love

Thought Leadership

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Show your smarts

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Show your smarts

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Show your smarts

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Help us out!

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Help us out!

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Help us out!

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Questions?