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With thousands of Twitter applications available, everyone has their favourites. If you use Twitter for business, we’ll look beyond the basics to introduce apps that will make your experience more relevant and valuable to your objectives. Whether your goals are competitive intelligence, lead generation, promotion, community building, monitoring or measurement, we’ll look at tools to turbocharge Twitter.
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Turbocharge TwitterWith Apps
Presented by:
Adele McAlear@[email protected]
Social Media Breakfast MontrealAugust 25, 2010
I <3 Twitter
Joined Twitter April 27, 2007
Please follow@AdeleMcAlear
*insert poetic waxing about Twitter here*
Apps
The power of Twitter is in the 3rd Party Apps.• Too many apps to cover in 30 mins
• Interactive discussion, add your own favourites
Oneforty.com• directory & ratings• toolboxes
Managing the Stream
Via• Web• Desktop Client• Mobile Client
As of August 22, 2010http://twitstat.com/twitterclientusers.html
Top 20• Now features otherservices with Twitterintegration, not justclients.
Via Web
Twitter.com• trending topics• lists• direct account management
Via WebHootsuite• Multiple Accounts• Assign Tasks / Collaboration• Multiple Network• integrates with Google Analytics• Freemium
• Also see CoTweet
Seesmic Web• Some similar functions• More networks• More languages• Free
Desktop Client
TweetDeck• Most popular way to post to Twitter(aside from directly on the Web)• Full functionality• Syncs with iPhone, iPad• Also Facebook, LinkedIn, MySpace,Foursquare, Buzz and more• Uses Adobe Air
• Also see Seesmic Desktop
Mobile Clients
iPhone• Twitter for iPhone (previously Tweetie)• Echofon• PocketTweets• Seesmic for iPhone
m.twitter.com Blackberry• TwitterBerry• Twitter for Blackberry• Seesmic for Blackberry
Android• TwitterDroid• Twitter for Android• Seesmic for Android
Basic Search
Search.twitter.com• Use Boolean search terms• Search with location constraint• RSS can be put into google Reader
Twitter in your Email
Email Keyword Alerts• TweetBeep• Twilert• Pu.ly
Twitter List Alerts• ListiMonkey.com• Email digest of any public Twitter list
Search Bios
TweepSearch• Search keywords, including location• Search within your own followers• Follow from search results
Tweepz.com• Has stats on language
Profile Analysis
TwitterGrader• Rankings by city, province, country• Historical information & trends• Are they following someone
Klout• Influence matrix• Influencer of/Influenced by• Drill down analytics by content & network
Your Stats
TweetStats.com• Shows outbound activity• Time of day• Tweets per month• Reply stats
Hashtags
TwapperKeeper• Exportable archive
WhatTheHashtag• Explanations• Analytics
Crunching Data
RowFeeder• Search, track, monitor• Export data to spreadsheets• Single-click Pivot tables• Multi-network support
Export More Data
TwitterExport.com• No sign in• Export followers• Use for yourself/competitors
Tweetake.com• Requires Login• Followers• Friends• Favorites• Your Tweets• DM• Everything
Backupify.com• Tweets• Many other services• Freemium
URL Shorteners
Bit.ly• Custom URLS• Click stats• Sharing Stats• Who’s Tweeting
TIP: Set up your own shortener• Protect against broken links• Bit.ly now offers service to use their platform
URL Tracking
Backtweets• Tracks your URL regardless of shortener
Keyword Snapshot
Twazzup.com• Links• Dominant accounts
Lead Generation
Needium.com• small and medium biz• service to monitor localtweets for needs• soft response by staffwith an awarenesstweet• @sebprovencher
Twitter in your posts
QuoteURL.com• Arrange selected tweets into asingle conversation• Sorts them in order• Embeddable• Permalink• No screen grabs necessary• Drag & drop URLS to assemble
Push Posts to Twitter
Social Sharing Buttons• New Twitter “Tweet Button”• AddThis / ShareThis• Other sharing plugins
http://www.smashingmagazine.com/2009/03/04/15-useful-twitter-plugins-and-hacks-for-wordpress/
http://www.shoutmeloud.com/how-to-auto-tweet-your-blog-post-using-google-feedburner.html
Auto Tweet Post When Publishing• Twitterfeed.com• WordTwit (WordPress)• via Google Feedburner (see below)
Twitter in yourcomments
Back Type Connect
Twitter in your comments• ChatCatcher.com• Backtype.com (backtype connect)
Twitter on your sitePublitweet.com• Widget translates Twitterspeak intoplain language• Shows previews of link within yoursite so that they’re not linking out• Meant for visitors not on Twitter
Tweetboard.com• Still in invitation-only Alpha• Brings Twitter conversation right intoyour blog with a side tab.
Twitter Widgets
Twitter’s own widget• Customize the colours to match your site.• You can also create a keyword widget tobring in topic related tweets.
Other widget providers• Widgetbox.com• WordPress• Create your own (see below)
http://www.problogdesign.com/wordpress/how-to-create-your-own-twitter-widget/
Really, it’s the apps…
…that give YOU power
Check out these app developers:@twtFelipe@dacort@swhitley
TIP: Can’t find an app that does *just* what you want?
Build it!
Shameless Promotion
Please vote for my SXSW Panel:
Avoidng Extinction in a Digital Dark Age
http://bit.ly/sxswExtinct
Contest Starting September 1:
Win one of two pairs of tickets to
The Art of Marketing
http://adelemcalear.com
Thank you!
@AdeleMcAlearBlog: [email protected]
Attribution-Noncommercial-Share Alike 2.5 Canada
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