Tumblr, An Overview

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Overview given spring 2012 through USC graduate studies on understanding the micro-blog tumblr.


<p>PowerPoint Presentation</p> <p>the easiest place to share yourself </p> <p>tumblr.com is a social networking website that allows users the ability to effortlessly share text, photos, quotes, links, music, and videos from a computer, smart phone, or through your very own tumblelog. </p> <p>Users can choose from a variety of free themes from our Theme Garden, making their tumblelog an extension of their personality.</p> <p>Since launching one month ago, Tumblr has amassed 50,000 users.</p> <p>Our key customers tend to be less web-savvy, with a curiosity about blogging, a demand for ease of use, but limited time to devote to a full fledged blog. </p> <p>Our core users are artists, photographers, fashionistas, and media companies.</p> <p>Users can find and follow as many tumblelogs as they want, keeping track of their fellow tumblrs through their dashboard.</p> <p>Social Media user growth of both individuals and companies is predicted to increase exponentially by 2011. </p> <p>Tumblr is positioned perfectly to take advantage of this continued growth by offering users a new way to blog, along with a social networking community too.</p> <p>A key feature of tumblr is the ability for users to upload and share video content. </p> <p>Internet video consumption is predicted to explode by the end of 2008. </p> <p>Approx. 78.5 percent of the total U.S. Internet audience will view online video.</p> <p>The average online video viewer will watch approx. 309 minutes of video, or more than 5 hours.</p> <p>98.9 million viewers will watch approx. 5.9 billion videos on YouTube.com (59.2 videos per viewer).</p> <p>48.7 million viewers will watch approx. 367 million videos on MySpace.com (7.6 videos per viewer).</p> <p>Mobile user-growth is projected to dramatically increase by 2012.</p> <p>With a simple, user- friendly mobile app, Tumblr is poised to take advantage of mobile smart-phone growth. </p> <p>the easiest place to share yourself </p> <p>END</p>