9
The Game Plan Showcase your expertise on a particular subject with an eBook. made with

Top Essential Elements for Successful Business Website

Embed Size (px)

Citation preview

Page 2: Top Essential Elements for Successful Business Website

Essential Elements for Successful Business Website:

As the title suggest, in this post we are going to discuss about essentialelements required for a successful online website.Gone are the days wheneven having a website with simple business description was enough. In thenew era of internet business you need to have a perfect website or you willbe out of the game.Planning a successful business cannot ever be imaginedwithout an effective website. The most important thing you should keep onmind is to pay the required attention that your website deserves because anineffective website does nothing more than wasting your time and money.

Here is the list of 14 essential elements forsuccessful business website –1. Identify your goalsSetting up your goal is very important. Make a list of everything you wantfrom your website. Create a list of queries like what kind of website youwant to design, why you are designing the website, what outcomes youexpect from that web and many more.Your answer should never by that youjust want to have a website as this will be one among the most horribleapproaches. Identifying your goals and planning a strategy according tothose goals is the first step of your hundred miles journey here. Niche,name, logo, title and tagline of your website depend totally upon the goals.

Top Essential Elements forSuccessful BusinessWebsiteTop Essential Elements for Successful Business Website

Dhanpat

Page 3: Top Essential Elements for Successful Business Website

2. Outline your target audienceJust creating a simple website without planning who will be your targetaudience is mere an idea of throwing all your energy on garbage. The firstmarketing basic for a business website is to determine your relevantstakeholders means the target audience whom you expect to visit yourwebsite.Definitely, many websites exist in internet without having targetaudience on mind but they end up only offering enough information to thevisitors and not successful in engaging them with further process i.e. lead

generation.So, plan your target audience, make a list of keywords they willbe interested in, look for the phrases they will be searching and also checkout whether the design and visuals of your website are suitable for thattarget audience or not.

3. Craft the perfect home page

One of the most surprising fact about generating traffic on a website is thatyour website should have potential to impress the visitor within the first 10

Page 4: Top Essential Elements for Successful Business Website

seconds he or she visits your website. Actually, these moments are veryvaluable because over 90% visitors take immediate decision about you andyour website by watching the home page. So within these 10 seconds visitorshould be conveyed who you are, what you do and why they should chooseyour service.

You should insure the perfectly finished elevator pitch. In this series, don’tforget to recheck that your logo, promo message, tagline and the firstparagraph of the home page is pretty impressive to make the visitor stayover there and browse your website further.

4. Clear & Visible call to actionYou might have known well that how importantly CTAs work for making awebsite successful in the business field. In general, call to actions include a‘buy now’ button or display of contact numbers, or request a quote. Youhave a visitor on the website interested in your service.

Now your website should clearly guide them what should be their next stepto buy your product, service. Call to actions are important to turn a websitevisitor into a business lead or conversion.

Call to action should be designed in the way that visitors during the tour toyour website in order to seek information should know more about theproduct and services you offer simultaneously. This is how, you will be ableto lead them towards your website even if they are not intentional for it andfurther an impressive call to action convinces them to commit a purchase orinquiry.

Experienced web design service provider always add contact info in topright and footer with their quick links in valuable web contents. Buy now orrequest quote button should stand out and clearly visible from the rest ofthe content of the website. Generally use of a different color constantly forcall to action on the website proves very effective.

5. Tracking of conversionsSome of the web designers don’t pay attention over the idea of trackingtheir visitors, knowing about inquiries and sales received by the website.Well.. They should understand that tracking the conversions is a goodstrategy to implement for a successful website. This is how; you can not

Page 5: Top Essential Elements for Successful Business Website

only evaluate the marketing strength of the website but also measure thecost which is required to acquire visitors.

6. Importance of ‘about us’Now, it’s time to leave the idea of designing a boring about us page.Although, it seems different but impressive to tell more about yourcustomers than the company in about us page. Actually, customers want tofeel about every company that the group exists on the basis of customers’favor only.

This is how; you can create a humble and engaging portrait of your teambefore visitors. You should present your information attractively in thissection of the web.

7. Content is kingIt will not be wrong to say that content works as king for success of everywebsite. There is no alternative to high quality content. Whether you talkabout the marketing efforts or about delivering useful information tovisitors, only good quality content can engage visitors.

It is nothing but a vital tool for being used smartly in lead generation. Highquality contents make your visitors more likely to know about your businessand enjoying your services, purchasing your products etc.

8. Excellent visual designThis is the basic thing but it works as an essential element for success ofyour website, no doubt. An aesthetic design and interesting visuals impressyour visitors more than anything. Creative web designing ideas andcompelling style is something that makes you different from others.

The principle of applying attractive templates in web designing reflects yourbrand well and successfully catches your visitors.

9. Robust CMS and back-end infrastructureThe usability of a business website depends a lot upon CMS and structureespecially in case of Ecommerce websites. This all depends upon the abilityof your website to updating contents and interacting with visitors. At thispoint, SEO friendly CMS becomes one of the most important things to keep

Page 6: Top Essential Elements for Successful Business Website

your website at top ranking.

The platform your website is built upon creates a huge impact on itsusability, performance and how easily you can update the content of yourwebsite and interact with your visitors. While selecting contentmanagement system for your website, you should check following things –

Simple content editing from any device, any timeBacked by a Wide community or designers and developers so you canget help when needed such as WordPressSEO friendlySecure enough to prevent hacking attemptsFaster loading speed

10. Mobile friendly versionNowadays, over 60% visitors prefer to open websites in their smart phonedevices for which all the leading websites are designed ready with theirmobile friendly version. If you don’t want to stay behind from yourcompetitors, you should also prefer designing the mobile version of yourwebsite.

Every second, 25% of people are using smartphone and tablets forbrowsing webs and this is why, your website should be mobile optimized.

Definitely, you won’t like to miss that crowd of visitors you can have whenyou are design a mobile optimized website. Responsive web design is thebest solution to do so as this kind of design demonstrate the web contentwell regardless to the kind of device on which it has been opened.

Search engines like google check mobile friendliness of a website to preparesearch results for mobile devices. Checkout my earlier post: Responsivewebsite a must ahead of the latest Google update on the topic.

Page 7: Top Essential Elements for Successful Business Website

11. Smart marketing strategy

Just designing a website and launching it is not enough for those who havehigh ambition. Success of a business website means more than just onlinepresence and it depends upon smart marketing strategy.

Many modern marketing techniques are there on which you can trust forsuccess of your website such as pay per click advertising, search engineoptimization, email marketing and social media.

According to your business, you can choose the best strategy that will workbest among all.

12. Poised and perfectNever ever allow your website to become slow and sloppy only becausethose broken images and dead links. This is all that let you down at the firststage only. You will surely not love to look unorganized, imperfect and vainin internet even if you don’t want to earn money from your website, right?

So, audit your website time to time and click on links and update themregularly. Make sure they work every time they are being clicked. If you missthis point, it will definitely be counted under violation of internet etiquettes

too.

Page 8: Top Essential Elements for Successful Business Website

13. Define metrics and reviewsMonitoring the performance of your website is important if you want totrack whether it is working or not. Always keep the list of your goals handyand match the performance of the website to check whether it is movingtowards your goals or not.

Create parameters about what to be tracked and measured in order todetermine the performance of your web. This is how you will be able to turnyour website successful shortly. You can note down your reviews every timeyou analyze your website and also discuss with professional advisers aboutcreating pathways for success of the website.

14. Seek for supportSupportive elements and projects can help you well to move your websitefaster towards the determined goals. The day by day increasingcompetition and number of websites in internet has vanished the days whenweb designers were based upon the idea of just building a web and leaveeverything upon expectation that visitors will surely come.

Now, you need to search for all the possible supports to boost your web’sperformance. List out the projects that can support your web, planintegrating social media in this direction, become companion of anotherweb holder who has a website on the same niche and utilize the strategy ofback-linking together, radio ad your website to drive people there and dowhatever you can for promoting your website.

Summing UpSo, this is all about making a successfully website for boosting yourbusiness. Next time when think of getting quality web design services, askthem about Essential Elements for Successful Business Website they know.

Also, evaluate their creativity and performance level on various aspects sothat you can make the foundation of your website strong. Setting uppartnership with the right web development company only ensures a lotabout performance of your website on search engine.

made with

Page 9: Top Essential Elements for Successful Business Website