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Top  3  Ways  To  Be1er  Connect  With  Mobile  Shoppers  

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About  Retail  TouchPoints  ü  Launched in 2007

ü  Over 30,000 subscribers

ü  To provide executives with

relevant, insightful content across

a variety of digital medium

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Panelists   Debbie Hauss Editor-In-Chief

Retail TouchPoints

Brandon Finch Director of eBusiness

Jelly Belly Candy Company

Suzy Meriwether Director of Product Marketing

Mozu

Top 3 Ways to Better Connect with Mobile Shoppers

Overview and Agenda

•  85% of today’s consumers expect a seamless mobile experience. They want access to consistent product information whether on the go or in the store

•  39% of consumers use their mobile device to make online purchases, and 51% use their mobile device to check in-store availability

•  Only 31% of retailers consider themselves "omnichannel integrated" according to a recent retailer and consumer study from Mozu

The Importance of a Truly Responsive Shopping Experienceü Shoppers today expect a consistent

shopping experience on all devices: ü  Fast, easy search and streamlined

checkoutsü Updated inventory, product availabilityü Option for in-store pickup

 

ü Commerce platforms should make it easy to provide mobile experiences without losing design or the customer’s shopping preferences

Consistency Across Devices is Keyü Consistent shopping across all devices is key

ü Shoppers want the ability to begin shopping on one device and end on another

ü Building, managing and maintaining separate sites for different devices is a thing of the past

Streamlined Content Management

MASTER CATALOG

Previous Mobile Sitesü The first mobile site broke, preventing users

from adding to cart or viewing products, and other content was unavailable

ü Although we found a vendor that provided the basics, the mobile site was decoupled from the desktop, and we had to maintain everything separately

ü In both cases, the consumer experience suffered because the mobile site didn’t offer the same information as the desktop

JellyBelly.com Home Pageü Jelly Belly’s current site, hosted by Mozu, is

responsive and fast on both desktop and mobile

ü We now only have to build out one piece of creative to have it translate seamlessly from desktop to mobile

ü Customers don’t have to learn a separate functionality when they switch devices

ü Creates a more streamlined brand experience

ü  Leverage customer profiles and behavior to create experiences that amaze and engage

ü  Personalize the path to purchase with reviews, promotions and discounts

ü  Consumers will trade personal information for individual recommendations

Deliver Hyper-Personalized Communications

Use Unique Discounts and Promotions

10% Discount FIRST TIME PURCHASER!Customer receives discount based on specific shopping actions

30% Discount HIGH VALUE CUSTOMERCustomer receives unique discount based on shopping history

Responsive On-Site Messaging ü We currently use a partner that provides

personalized offers based on visitors’ session and click-path behavior

ü In the future, we want to explore further promotions based on customer segmentation

Providing Convenience for Customers

ü 51% of customers used mobile to check in-store availability and 24% reserved a product for in-store pick-up

ü Retailers need to be transparent on inventory levels and communicate where customers can find them in-store

ü Empower sales associates in  stores  to  aid  in  product  discovery  and  decision  making  

ü 51% of customers use mobile to check in-store availability and 24% reserve a product for in-store pick-up

ü Retailers need to be transparent on inventory levels and communicate where customers can find them in-store

ü Retailers should empower sales associates in stores to aid in product discovery and decision making

ü Fast and simple checkout pages increase conversion and leave consumers with a great impression

Rethinking the Checkout Page

Responsive Store Locator ü  We want to enable customers to

quickly find our products in a nearby store

ü  Our locator is fully responsive and geo-location enabled

Responsive Checkout

ü Our mobile customers are most focused on fast and convenient purchases

ü They either want to make this purchase on their smartphone or find a nearby store

ü Our responsive mobile checkout enables customers to make fast purchases, no matter their location

Confidential and Proprietary Information

EMPOWERED MARKETERS! •  Easy site management and updates

across all devices

•  Single admin across marketing, searchandising and promotions

•  Streamlined multi-site, multi-brand management

INNOVATIVE DEVELOPERS! •  Extensibility with API First Architecture

and familiar tools

•  Best-in-breed technologies included for search, site speed and reporting

•  Eliminates the burden of deployment, security and performance

TRUSTED COMMERCE PARTNER! •  Predictable pricing model based on

usage

•  Guaranteed 99.9% uptime and confidence your data is safe with PCI L1 certification

•  Backed by Volusion’s 15+ years commerce experience

Mozu: Modern SaaS Commerce Platform

Confidential and Proprietary Information

Curious to see how Limitless Commerce can empower your business?

Let us show you.

Request a consultation at mozu.com

#CCS15  

Q  &A  //  Panelists   Debbie Hauss Editor-In-Chief

Retail TouchPoints

Brandon Finch Director of eBusiness

Jelly Belly Candy Company

Suzy Meriwether Director of Product Marketing

Mozu

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