Top 10 Tps to leaarn SEO

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Learn SEO Techniques

Apixy infotech http://www.Apixyinfotech.com

Learn SEO Techniques SEO Digital Marketing

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SEO Tips for Small Business


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B2B Digital Marketing

NewslettersPPC

EmailSocial Media

White Papers

SEO

Webinars

SponsorshipsVideoVideo

Website


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Forrester Research:60% of marketers plan to take money away from traditional marketing and spend it on interactive ads instead59% of that interactive spend will go towards SEO and PPC

Digital Marketing Trends


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SEO = Increased Conversions

Source: Forbes Ad Effectiveness Survey June 2009

SEO is the most effective Online Marketing tacticfor conversions

62% of B2B Marketers to Increase SEM Budgets in 2010 *eMarketer


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Search marketing is an important step to create awareness, nurture and convert leads

Search marketing is an ongoing strategy that must be refined over time

Pre-Click SEO


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What Happens With Poor SEO?

What we see


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What Happens With Poor SEO?

Page Title: Stratford Hall | StratfordHallMeta Description: No meta description!Meta Keywords: business holiday cards, business greeting cards, business birthday cards

Stratford HallSign In | Cart (0)Chat Now With a Rep Chat Now With a Rep! | Customer Service |Order Status

* Holiday Cards+ Best-Sellers+ New+ Recycled/Green* Spotlight Logo Holiday Cards+ Best-Sellers+ New+ Recycled/Green* Identity Greetings* Thanksgiving* Calendars

What search engines see:

Stratford Hall has no ranking for

“business holiday cards”

first 5 pages on Google

Account* Cart* My Account* My Saved Items* Order Status

Offers* Free Catalog* Sign-Up for Special Offers* Take Our Survey

Customer Service* Chat Now With a Rep!* About Us* Help & FAQ's* Contact Us* Sitemap Sitemap

SIGN UP FOR SPECIAL OFFERS! Privacy & Security Terms & Conditions ©2010 Stratford Hall. All rights reserved.


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What we see

What Happens With Good SEO?


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What we see



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What search engines see:Page Title: Business Greeting Cards - Corporate Holiday Christmas CardsMeta Description: Business Christmas cards and Corporate Holiday cards personalized with custom

imprint, company logos, printed photos, and more! Christmas Thank you cards for customers, clients, and family at discounted 10-40% off most retail prices.

Meta Keywords: greeting cards business christmas cards corporate holiday custom bulk company personalized xmas photo thank you seasons

HOME BIRTHDAY CARDS CHRISTMAS CARDS NEWYEARS CARDS PHOTO CARDS MORE...Assortment PacksBirth AnnouncementsBusiness Holiday CardsEaster CardsGraduation AnnouncementsHanukkah CardsInvitations - BirthdayInvitations - HolidayMoving AnnouncementsNew Years CardsRecycled CardsThanksgiving CardsValentine CardsCards - Quick Stick Env.(866) 700-5030( 7am-7pm Central )* Business Greeting Cards* Anniversary Cards* Birthday Cards* Business Appreciation Cards* Business Referral Cards* Congratulations Cards* Post Cards* Get Well Cards* Spanish Cards* See All

Greeting cards for business including Corporate Holiday cards and xmasSeason's Greetings Christmas cards. Welcome to CardsDirect Greetings!Looking for Holiday Greeting Cards for Business or Corporate use?CardsDirect is the Premier resource for Business Greeting Cardsincluding holiday themes such as Corporate Christmas cards,Thanksgiving cards and bulk discount Greeting cards for all yourbusiness commerce, corporate, and personal needs. The simple fact isthat Holiday Cards and Christmas seasons greetings with your companyname and logo are a great way to put your name in front of yourcustomers and clients, and a cost-effective way to advertise!Purchasing quality Holiday Christmas greetings for business fromCardsDirect is smart, economical, and hassle free. We canprofessionally imprint company greeting cards and Holiday Cards withyour business name and your company logo, choice of verse or a customverse, and envelope return address in a variety of inks and foil stampcolors. Save up to 40% off on Bulk Christmas cards this holiday season.Christmas Cards to share and express your warmest wishes and care thisholiday season. CardsDirect carries over 2,000 client Christmas cards.Offering personalized custom imprint, business logos, fast stickenvelopes, hot foil stamps, and much more. This year show yourcommitment to your dedicated employees, faithful customers and clients,friends and family with one of our personalized Christmas cards or fullcolor CardsDirect Photo cards. More Featured Cards: Business GreetingCards Sending custom Business Greeting Cards is an affordable andexcellent way to show your gratitude and acknowledge your customerswith the extra attention they deserve. Our custom Corporate Greetingcards and Business Christmas cards include Thank you cards, BusinessCorporate Birthday cards, and Sympathy cards. Show your customers andclients your commitment to quality by ordering CardsDirect BusinessGreeting cards! Greeting Cards Catalog. 10-40% OFF Order Now and Saveoff manufacturer retail prices.© 1999-2010 CardsDirect LLChome about us contact us customer service site map privacy policy bloggift directory wedding invitations

#1 on Google“holiday business cards”

#1 on Google“holiday business cards”


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Search Engine Optimization

Definition of SEO:

A set of methodologies that make it easier for search engines to find, index, categorize and rank web content.


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Using keywords important to you, not customers Content is not reachable by search bots New content is not added periodically Content is not organized logically – according to

themes/categories Keywords missing in content and text links Low quantity of relevant sites linking in Not monitoring KPIs and ongoing refinement

Most Common SEO Mistakes


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If it can be searched on

it can be optimized


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SEO Fundamentals

Keywords

SearchFriendly

Site

Link Building


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Keywords show intent: BroadBrandsSpecifics

Keywords

Research

Consider

Buy

Search Sales Funnel


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Find the keywords your customers use to find your products/services:Brainstorm based on solutions & customer needsInterview or survey customersReview current web analyticsPoll sales & customer service staffReview competitor content

Keywords


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• Category• Popularity• Competition• Relevance

Keyword Glossary


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Keyword Optimization

Optimize for 1-2 phrases

per page

• Title tags • Headings • Paragraph titles• Keywords in body copy• Anchor text in links• Image alt text


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Make it easy for search engines

Search Friendly Website

Easy to find

& revisitsite

Easy to crawl links

SiteArchitectur

e


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Avoid Crawling IssuesUnnecessarily complex URLs & session ids Multiple URLs to duplicate contentTemporary redirectsSite navigation with Ajax, Flash, JavaScript



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Make URLs search & user friendly



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Avoid site navigation with Flash, Ajax or JavaScript



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Fresh, themed contentLogical site structure: categories, sub-categoriesAdd new content regularly

Source: webmasterworld.com


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Digital Asset Optimization

Including Social Media

• Text• MS Office Docs• Images• Video• Blog/RSS• Media Coverage• Social News/Bookmark

Optimize & Promote


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Link Building Tips

Use keywords in link text Yes: red widget No: click here

Earn links with great content Promote on social networks Link up with marketing partners Cross link internally Embed links in news releases Social bookmark pickups Syndicate content via RSS


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Link Building Tactics


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Social Media Link Building

Blog


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KPIs to pay attention to:Pages indexedCrawling errors & Webmaster Tools ReportsRankings relative to your own site over timeInbound links: quantity, quality, longevityKeyword referrals from searchLink trafficSocial media citations & trafficGoal pages & conversions

Search Analytics


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POST CONVERSION OPTIMIZATION


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…and ignite explosive revenue growth.

“In our second year of using Marketo, we now drive significantly more sales opportunities with the same budget and have increased sales-ready leads by 400%.“ - John Watton, ShipServ VP Marketing and B2B Magazine 2009 Marketer of the Year

...to change the way marketing and sales work together…

Prioritize and deliver high quality leads with less effort

Understand and interact with the hottest leads

Close more business faster Achieve smarter selling and

higher win rates

• Lowers risk and total cost of ownership

More than 400 mid-market and enterprise companies use…

• ‘Best Marketing Automation’ app by Salesforce customers, ‘08

… Marketo Lead Management and Marketo Sales Insight…

• Uncompromising solutions for marketing and sales effectiveness

Introduction to Marketo


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Email Marketing

RelevantBrandedPermissionTest First! Subject Lines Images Content Rendering

Call-to-Action


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Establish Permission


Pros ConsCAN-SPAM Only

• Minimal effort • “Legal” in the eyes of

government regulations • Grows your database quickly

• Risks poor deliverability score and bad reputation

• Despite database growth, relationship quality will not improve

Single Opt-in Approach

• Demonstrates a proactive concern for permission

• Prospects might remember that they opted in

• Increases deliverability and sender reputation scores

• Still assumes that just because prospects requested information one time, they want to hear from you again

Double Opt-in Approach

• Demonstrates the most concern for privacy and relevancy

• Subscribers truly want to hear from you

• Increases deliverability rates and send reputation scores

• Adds another layer of complexity and communication with potential subscribers

• Risks losing subscribers in the confirmation process

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Content Mapping


Profiles

Buying Stages

Content1.Map your existing content

2.Blank cells determine your content roadmap

3.Short content is good! (YouTube approach)

4.Test and optimize

5.Start small, think big and adapt quickly

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Call-to-Action

Lead Scoring on Click-throughs, not OpensNo Form or Pre-populated FormProgressive Profiling


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What is Lead Nurturing?

“The process of building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready.”“The art of maintaining permission to stay in front of your buyers as they educate themselves.”


http://www.marketo.com/resources

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What Lead Nurturing is Not

Sending out an e-newsletter on a semi-regular basisRandomly calling leads every six weeks to see if they are ready to buyBlasting your entire database with a new case studyOffering content that promotes your company’s products and services


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The ROI of Lead Nurturing

Passed to Sales (<1 mo)

Passed to Sales (>1 mo)

Total Passed to Sales

Cost per Sales Lead

Without Nurturing 25% 8% 33% $195

With Nurturing 25% 25% 50% $130


Source: Actual Marketo data; assumes $65 per prospect

Marketo ResultsProspect to Sales-Ready Lead Conversion

Results: 50% more sales-ready leads from lead nurturing

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Four Kinds of Lead Nurturing


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Lead Nurturing & Social Media


Listen Segment & Target

Notify & Score Interact

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Lead Scoring

Lead scoring is the process of ranking a lead’s level of interest and sales readiness according to a methodology agreed upon by both marketing and sales. “A 10% improvement in lead quality can result in a 40% improvement in sales productivity.” – Stu Schmidt, VP of Solution Sales at Cisco WebEx


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Lead Scoring

Demographic ScoringActivity Scoring Email Click-throughs Webinar views Website visits Social Media mentions + More


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Lead Scoring Optimization

Review scores of won and lost opportunitiesLook at leads that had high scores but did not turn into opportunitiesLook at scores by demographic segmentsReview online behaviors


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Top 10 Tps to leaarn SEO