Tools For Digital Storytelling

Tools for Digital Storytelling

Audio is only available by calling this number:

Conference Call: 866-740-1260; Access Code: 6339392

Tools for Digital StorytellingConference Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

• Chat & raise hand • Mute = *6,

Unmute = *7• If you lose your

internet connection, reconnect using the link emailed to you.

• If you lose your phone connection, re-dial the phone number and re-join.

• ReadyTalk support: 800-843-9166


You are being recorded…

• You will receive a link to this presentation, material and links.

• Discussions continue in the TechSoup forum: http://www.techsoup.org/go/onlineevent

• Twitter hashtag: #tsdigs• Live TweetChat

http://www.tweetchat.com/room/tsdigs • Live stream into Nonprofit Commons in Second

Life http://bit.ly/1b4qgq

http://www.techsoup.org/go/onlineevent

http://www.tweetchat.com/room/tsdigs

http://bit.ly/1b4qgq

Tools for Digital StorytellingSusan Tenby

Online Community Director

Empowering learners to constructively share their voices

on the global stage! Photo courtesy of wfryer on Flickr http://www.flickr.com/photos/wfryer/


Who’s TechSoup?

• Nonprofit Technology Organization serving the tech needs of nonprofits

• Products: Software and Hardware• Community • Learning Center• Global NGO Partners: 31 countries• Libraries • GreenTech• Netsquared


Why you’re here…

• Create a media piece for your org’s communications

• Outreach: new funders, new volunteer base• Learn the basics of telling an effective story• Learn the basics of how to use the tools• Meet the experts and hear case studies• Make your own story: Enter the Challenge!• Ask your questions on TechSoup’s forums• See winners in a Mixed Reality event in

Second life


Our Partners• Adobe www.adobe.com • BAVC www.bavc.org • BayCat www.baycat.org • Center for Digital Storytelling www.storycenter.org • Flickr www.flickr.com • FlipVideo www.flipvideo.com • GoldMail www.goldmail.com • Lights Camera Help www.lightscamerahelp.com • Randal Moss, TWMDC www.sodangerous.com • ReadyTalk www.readytalk.com • That's Not Cool www.thatsnotcool.com • See 3 Communications www.see3.net • StreetsideStories www.streetside.org • Witness www.witness.org • Youth Radio www.youthradio.org • YouTube www.youtube.com/nonprofits

http://www.adobe.com/

http://www.bavc.org/

http://www.baycat.org/

http://www.storycenter.org/

http://www.flickr.com/

http://www.flipvideo.com/

http://www.goldmail.com/

Flickr

Tara Suan-Kirchner & Heather Champ

“I’ve seen other multimedia presentation products, but never one as Drop Dead Easy as this. It’s a great tool.” Rafe Needleman, Editor

“I’ve seen other multimedia presentation products, but never one as Drop Dead Easy as this. It’s a great tool.” Rafe Needleman, Editor

Rob Keynes


What is GoldMail?

• Audio Slideshow Messages in 3 Easy Steps


Why Use GoldMail to Tell Your Story?• Personal and powerful yet simple

– Telling a story in your own words connects and inspires the viewer.

– The simple combination of voice and visuals is much more memorable than either medium alone.

– Create a high impact message in minutes


How To Use GoldMail to Tell Your Story

11


Key Features

• Powerful & Easy to Use


Key Features

• Increase responses


Key Features

• Branding


Case Study SF Zoo Fundraiser• 6 fold Increase



GoldMail

• Create on any PC running XP / Vista– (viewed on any computer)

• Free 30 day trial – http://goldmail.com

• Available on TechSoup Stock

• Examples at http://gallery.goldmail.com


GoldMail

• Digital Storytelling Challenge• Submit a 60 second GoldMail to the

TechSoup Forum

Michael Hoffman CEO, See3 Communications

www.see3.net // @Michael_Hoffman

Video Storytelling: Making Video Active


The Day Our World Changed


Your Website Is Your Channel



Video Storytelling Must Connect to

Your Goals


Key Planning Questions

1. What are our goals?2. Who are we trying to reach?3. What message do we want to send?4. How will we reach our audience?5. What action do we want them to take? 6. How will we measure success?


Video Used to Be Passive…

Not Anymore


Personalization: American Cancer Society – MyStrides Video


Capture Email in the Video


Website Integration


YouTube Annotations: Demo Video with Case Foundation


www.see3.net

Michael [email protected]

@Michael_Hoffman

773-784-7333

Questions?

Enhancing Your Story With YouTube

Ramya Raghavan


YouTube Demographics

In 1 minute… 20 hours of video are uploaded to YouTube

#6 Largest site in the US

58 minutes is the average time spent on YouTube

Source: Nielsen//NetRatings (October 2007) - US audience.

48%27.3Female

52%29.8MaleGende

r

19%10.955+

21%11.945-54

22%12.335-44

19%11.118-34

19%11.0<18

–57.1AllAge

% Users

Users (M)


The YouTube Nonprofit Program

• The Benefits– Premium branding capabilities– Ability to upload longer, larger files– Option to embed a Google Checkout

button to drive fundraising– New for 2009: Option to select Custom

Thumbnails– New for 2009: Ability to drive action from your

videos via an in-video ad overlay or video annotations


Nonprofit Channel Overview

• Branded banner, links back to your website

• Google Checkout badge for donations - on your channel and watch pages


Your YouTube Story


Decide Why You’re Telling the Story and Who to Tell It To


Make Your Story Interactive

• Interactive video created to highlight knife crime in the UK

• “Choose-your-own-adventure” style

• Leverages YouTube annotations

• Over 400,000 views


Add Video Annotations

• You can add video annotations to any video, in any place on the screen, at any time during the video

• For nonprofits, annotations have the ability to link to an external site

• Annotations appear on embedded videos

• To add an annotation -- go to “My Account,” then “Edit Video” and select the “Annotations” tab at the top of the page


Add Call-to-Action Overlay

• Call to action is a new way for you to drive action from your YouTube videos to external take action, sign-up or donation pages

• Easy to create and amend ad overlays -- just go to “My Videos” then “Edit Video”


Video VolunteersGet Someone Else to Tell Your Story• Find a skilled video-

maker to create you a video

• A different issue featured every month

• Promotion on the YouTube homepage

• Let go (easier said than done :-)


Tell Your Story Again and Again

• Two staff members star in a weekly vlog about corporate abuses to the environment

• Each episode averages at least 1000 views• Limited editing and video skill required


Share Your Story

• Tag and title well • Embed, embed,

embed • Click ‘subscribe’• Cross-link webpage

and channel

Grab your embed code

Paste the code into your website HTML to embed your video


Track Your Story

• Easily monitor the performance of videos over time

• Compare your channel’s popularity with other channels

• Free demographic analysis: discover your audience


Stay Updated

• Read our Citizentube blog at www.citizentube.com

• Follow us on Twitter @citizentube• Subscribe to the YouTube Nonprofit

Newsletter at www.youtube.com/nonprofits

Questions?

Submit your questions using the chat box.


More Ways You Can Take Part

• Join in the forums discussion with the experts http://www.techsoup.org/go/onlineevent

• Follow the action on Twitter (hashtag: #tsdigs)• Sign up to receive emails of event news

http://groups.google.com/group/tsdigs • Submit your digital story

http://www.techsoup.org/go/tsdigs-challenge

And finally…


…Attend the Challenge Screening Awards Mixed Reality Event Oct. 21

Join us in person or from the virtual world of Second Life!


Partner Products on TechSoup Stock

• Adobe – http://bit.ly/Mab5I

• Flickr– http://bit.ly/10rvn

• Goldmail– http://bit.ly/bJPEo


Resources

• Digital Story Telling (University of Alaska)– electronicportfolios.com/digistory/

• Stories for Change (University of MN)– storiesforchange.net/

• Tech-Head Stories– www.tech-head.com/dstory

• StoryBuilders– www.storybuilders.org/

Thank You!www.techsoup.org/tsdigs

hashtag: #tsdigs

Susan Tenby Online Community Director