Tony Lapolito Of Signiant Lightning Talk Preso For Cloud Camp Boston

Copyright 2009 Signiant Inc. Company Confidential

Cloud TalesReal World Examples of

How Companies Harness Cloud Power

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Visualize …You Need To:

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Deploy a Scalable Digital Media Solution Across Business Units to Create Billion Dollar Revenue Streams While Not Creating Parallel Infrastructure


Use Case: Distribution and Consolidation

DistributionServers

CDN

Internet /IPTVUsers

CATV

Mobile

BroadcastStations

On LineMedia Stores

DistributionPartners

Content Creation Organizations (e.g. “The Office”)

Private Cloud Infrastructure Public Cloud

Signiant Central Media ManagerSigniant Media Agent

COD Network

Results …Award Winning MICAH Solution

Packaged and Delivered 28 Million Media Files Last Year Delivering over $1B in Revenue

Easily Scales to Additional Outlets and Events

Fastest Growing Video Site

$25M IncrementalRevenue



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Create a Scalable Hosted SaaS Media Management Platform for Your Biggest Client to Connect Their Various Businesses and Help Create £1B in Revenue


Use Case: Hosted SaaS

BT TowerBT Customers (e.g. “ITV”)

Public Cloud


Results …BT Mosaic Hosted SaaS Solution Deployed to 5 ITV Locations Plus Multiple Partners

Enabled “ITV Content Store” to Monetize 20,000 Media Assets

Significantly Lowered ITV’s Costs by Sharing Resources Across Multiple Organizations and Automating Processes



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Build a Scalable Archiving Solution to Collect, Preserve and Make Available Digital Content Representing the Digital Heritage of the United States.

Copyright 2009 Signiant Inc. Company Confidential7

Library of Congress NAVCC in Culpeper, VA


Use Case: Archive and Aggregation

Private Cloud Infrastructure

ApplicationsDAM/Processing

Content Suppliers

DuraCloud

Results …Established a Platform for Archiving Digital Content and Growing Network of Partners Contributing Content – today at 130

Recently Started Piloting DuraCloud (DuraSpace) to Scale Infrastructure

Over 100TB of Content Collected to Date – Expected to Expand to 1000s of Partners and Many PBs.


Cloud Optimized Delivery Solutions

COD Solution:Facilitates Effective B2B Relationships Between Enterprise and Cloud Service Providers.

Controls, Automates, Secures and Accelerates Movement of Data To, From and Between Clouds

Addresses Major Barriers to Cloud Adoption – Security, Network Efficiency, Control, Reliability

Enterprise Applications

IaaS

Applications(SaaS)

Platform(PaaS)

SigniantCOD

Solution

M&E Energy Health Gov FSI

Compute StorageNetwork


Signiant Snapshot

• Content Distribution Management Software Company:• Signiant Software is Trusted to Control the Movement and Automated

Processes of Content Within and Between Organizations• Enables Managed Distribution of Content • Global Collaboration and Content Exchange

• Corporate Headquarters: Burlington, Massachusetts, USA• Development Center: Ottawa, Canada• Sales Offices: Los Angeles, San Francisco, London, New York, Munich,

Singapore• Distribution Partners: Canada, Japan, Italy, Germany, France, Brazil, Mexico

• Founded in 2000, spun out from Nortel• More than 10,000 Signiant Media Agents Deployed• More than 400 Customers Worldwide• Successfully Deployed to Support Some of the Most Complex Mission Critical

Applications

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Media & Entertainment Early Adopters of Cloud Services

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Major Customers in Other Key Markets

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Public Sector Financial Services Technology

Healthcare

Telco Consumer Products


SigniantDelivering COD Solutions

www.signiant.com/cloud

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