2011

2013

2015

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Feb 24

Targets those who spam search results by buying links or obtaining them through link networks designed primarily to boost Google rankings.

April 24

2012

The change aimed to lower the rank of low-quality sites or thin sites, and return higher-quality sites near the top of the search results.

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July 24Produce more relevant search results by better understanding the meaning behind queries.

August 22

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Provide high quality, relevant local search results at the top of SERPs

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Oct 26

2014

Deliver better search results based on relevance & machine learning

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April 21

Display mobile-friendly pages at the top of mobile SERPs

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