The Social Enterprise: How BMC Embraces Social Collaboration

The Social EnterpriseHow BMC Embraces Social Collaboration

27 November 2012

#BMCSocial

© Copyright 04/12/2023 BMC Software, Inc2

Agenda

• Introductions

• The journey of an early, extreme adopter

• Social @ BMC

• The impact of social, one person at a time

• Q&A

#BMCSocial@

Erin

KAve

ry

@se

rvic

esph

ere

@de

bbie

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#BMCSocial


An Early, Extreme Adopter


Perspective

Listen

Share

Consume

Create / Re-share

@se

rvic

esph

ere #BMCSocial


Not Human

@se

rvic

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ere #BMCSocial


New Skills, Need New Measurement

@se

rvic

esph

ere #BMCSocial


Social at BMC


Four Drivers of Social Supporting Sales

Social Infrastructure Sales

Growth

Message Amplification

IndustryLeadership

CustomerSupport

Intelligence

#BMCSocial@

debb

iehu

tchi

ngs


Structuring a Socially Connected Business

Governed and aided through the Hub, the business units operate collaboratively and yet independently to define and execute on business unit Social Strategy.

BMC Social Hub

Strategy, Planning & Execution

Human Resources

R&D Customer Service

Sales

Global Comms

Marketing

Governance, Education & Oversight

“Center of Excellence”

2011 Altimeter Group

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debb

iehu

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Social Channels

Social Infrastructure

The right infrastructure is essential to activating social channels.

Guidelines & Process

Listening

ROI & Measures

Building the Channels

Tools & Technology

Social Education

Influencer Outreach

Content Creation

Graphic adapted from 2011 Blue Focus Marketing LLC:

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debb

iehu

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Protecting the Brand

#1 Priority: Abide by BMC Compliance &

Ethics

Training to Support

Behavior

Monitoring External

Channels

Mitigation Process

Established

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debb

iehu

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BMC: It raises the stakes and elevates the visibility of BMC in the industry

You: It’s critical for your own professional development and career growth

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debb

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Any topic can be championed through social media with the following mix:

Role Key Business Value Profile/Personality Activities Ideal Activity

Frequency

Listening & Amplifiers Reach

Can be any level within BMC or Partners.

Listening for conversations about BMC and our Products. Amplification for our content and conversations.

Daily (:30 mins - 1 hr).

Expert ContentTechnical content creator; strong SME; passionate user advocate; day-to-day product focus

Forum posting/responding; Product blogging; Product podcasts, videos

Few times per week (tied to content creation activities)

Evangelist Conversation Strong industry awareness; passionate communicator

External social network focus (tweeting, retweeting, commenting, sharing)

Daily Finding and engaging internal and external influencers

Industry Leader Brand

Recognizable name, industry following, senior management level

Earned position of someone to listen to; probably started as an expert/evangelist Weekly (minimum

amount to keep status or it is lost)

Social Success will largely be dictated by the commitment and participation within these Roles.

#BMCSocial@

debb

iehu

tchi

ngs

© Copyright 04/12/2023 BMC Software, Inc15 © Copyright 04/12/2023 BMC Software, Inc15

Social Activation at BMC

ListeningTwitter Third-Party Sites

BMC Communities

Blogging

LinkedIn Tools

Pocket-Playbooks

Measurement

Google+

The Wednesday Social

Chatter

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debb

iehu

tchi

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Engage Build in the incentive Use Gamification Understand your wins

and how you are being successful

Organize Determine the SME’s

for Social Activation Readiness Assessment Assign roles and topics Coordinate with

internal departments Set expectations for

social SME’s and time required

Plan Readiness Assessment Be Realistic about the

resources available to you

Priority & Selection Criteria

Find your army in non-social roles

#BMCSocial@

debb

iehu

tchi

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How to Get StartedTap into the expertise that’s already thereMess some stuff upLess is MoreImitation IS the sincerest form of flatteryBuild Social into your Business not the other way around

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debb

iehu

tchi

ngs


How Social Changed Me

© Copyright 04/12/2023 BMC Software, Inc19 © Copyright 04/12/2023 BMC Software, Inc19http://canitbesaturdaynow.com/dived/single/404_motivation/

@Er

inKA

very #BMCSocial


• Cost Effective (It’s free, most of the time)

• Instant gratification

• My audience was there

• If I’m not there, I’m missing out

• It’s #FUN and easy

#BMCSocial@

Erin

KAve

ry


Your version of social is just that, it’s your version.

• Find a place you want to start

• Listen/ Watch

• Engage

• Encourage others

• You can’t fail.

#BMCSocial@

Erin

KAve

ry


Dec 10: The Contextual Bio Enabled Enterprise

of Tomorrow

Follow @BMCSoftware

#BMCSocial@

Erin

KAve

ry

@se

rvic

esph

ere

@de

bbie

hutc

hing

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Thank You

#BMCSocial