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The Secrets to App Success on Google Play Anish Shrestha @aniXification cofounder, YellowNepal http://yellownepal.co

The Secrets to App Success on Google Play

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Page 1: The Secrets to App Success on Google Play

The Secrets to App Success on Google Play

Anish Shrestha @aniXificationcofounder, YellowNepal

http://yellownepal.co

Page 2: The Secrets to App Success on Google Play
Page 3: The Secrets to App Success on Google Play

1. Publishing on Google Play & Master Play Console

2. Focus on Quality

3. Discoverability & reach

4. User Engagement & retention

5. Monetization and growing revenue

6. Measurement with Google Analytics

7. Going global by being Local

Page 4: The Secrets to App Success on Google Play

Section 1

Publish your app and master the Google Play Developer Console

Page 5: The Secrets to App Success on Google Play

Alpha, Beta Versions

Review their feedback, update the app, and iterate until you’re ready to release the production version of your app

Release updates progressively to ensure a positive reception

Page 6: The Secrets to App Success on Google Play

Monitor your app stats and review Alerts for unexpected changes

Read and reply to user reviews to understand opinions about your app

Use crash reports to help debug and improve your app

Page 7: The Secrets to App Success on Google Play

Section 2

Focus on quality and remember the Google Play Store essentials

Page 8: The Secrets to App Success on Google Play

Start with the Android design principles

Bring your app to life with material design

Create great user experiences for different device

Test and optimize your app with Appurify

Page 9: The Secrets to App Success on Google Play

Section 3

Improve your app’s discoverability and find more users

Page 10: The Secrets to App Success on Google Play

Create a compelling Play Store listings

Use the Google Play badge and the right links to help users find app

Promote your app on to increase downloads

Page 11: The Secrets to App Success on Google Play

Translation of your app to reach more countries

Nurture your community on social networks

Offer automatic, over-the-air installs in your website

Page 12: The Secrets to App Success on Google Play

Section 4

Engage and retain users

Page 13: The Secrets to App Success on Google Play

Use Android intents so your app shows up when it can help the user

Extend your app's visibility and usefulness with rich system PUSH notifications

Drive app engagement through Google Search with App Indexing

Page 14: The Secrets to App Success on Google Play

Section 5

Monetize and grow your revenue

Page 15: The Secrets to App Success on Google Play

● Research other apps in your category and learn how users expect to pay for content

● "Casual use" often monetize best with advertising or in-app purchases

● If your free app has ads, consider offering an in-app purchase that removes ads.

Page 16: The Secrets to App Success on Google Play

● If your app can be extended or expanded, like adding levels in a game, consider making the core app available for free and offering extended features through in-app purchases or subscriptions.

● For apps with significant recurring content costs, consider using subscriptions with a free trial period

● Premium (paid) apps are more appropriate in selected categories.

Page 17: The Secrets to App Success on Google Play

Section 6

Measure what matters with Google Analytics

Page 18: The Secrets to App Success on Google Play

● Add one line of code to unlock Google Analytics

● Use data to build better apps

● Understand the value of your users

Page 19: The Secrets to App Success on Google Play

Section 7

Go global by being local

Page 20: The Secrets to App Success on Google Play

● Understand your users in the countries you're trying to target

● Design your app with translation in mind to simplify localization

Page 21: The Secrets to App Success on Google Play