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! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
The Publishing Playbook: Running a Digital Publisher in 2016
Keanan Koppenhaver [email protected]
@kkoppenhaver
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Industry Reputation and Familiarity
• WordPress powers ~25% of the web
• WordPress VIP (Tribune Broadcasting, USA Today, Time.com, Quartz, CNN, FiveThirtyEight, etc…)
• Many more self-hosted installations in the industry
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Content Audit
• What types of content do we have? (articles, videos, podcasts)
• Sitemap
• Metadata associated with any content
• Any new content types needed?
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Taxonomy Audit
• What types of taxonomies exist? (categories, tags, any custom taxonomies)
• Will these taxonomies stay the same or will some need to be merged/deleted?
• Any new taxonomies?
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Media Audit
• What types of media exist? (images, video, audio)
• Hosted internally or hosted on a CDN?
• Will they be migrated as-is?
• Support for any new media types?
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Contributor Audit
• Does the site have guest authors or contributors?
• Will content need to maintain attribution?
• Does support for contributors need to be added?
• Will all authors need to be migrated?
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Contributors
• How will authors and contributors contribute?
• Do you need bylines for contributors who don’t have WP-Admin access?
• Need multiple authors on one story?
• Co-Authors Plus (https://wordpress.org/plugins/co-authors-plus/)
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Content: Idea -> Publish• Different editorial positions with different access
levels? (Contributors, Authors, Editors)
• Different stages of an article? (Draft, Copy Edit, Publish)
• Editorial Calendar, Editorial Comments, Notifications, and more…
• Edit Flow (https://wordpress.org/plugins/edit-flow/)
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Content: Publish and Beyond• RSS
• Social (FB, Twitter, LinkedIn, G+, etc…)
• Internal sharing (multisite installations)
• Google AMP, Facebook Instant Articles
• Email Newsletter - Sane HTML Newsletters (https://github.com/rinatkhaziev/sane-html-newsletters)
• Print Edition
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Ad Networks
• Traditional advertising displayed in banners, sidebars, and inline ads
• Ads can be inserted into articles (https://wordpress.org/plugins/speed-bumps/)
• Ad codes can be configured in WordPress (https://wordpress.org/plugins/ad-code-manager/)
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Other Monetization Methods
• Article Paywall with subscription
• Freemium Model
• Sponsored Content
! [email protected] " @kkoppenhaver
WordCamp Peoria 2016
Questions?Keanan Koppenhaver
[email protected] @kkoppenhaver