The Power of Technology and Social Media for Social Change

Lucia Dellagnelo - ICOM Fernanda Bornhausen Sá - IVASynergos Fellows

Social Networks are about communities

Social networks are about relationships and connection, not technology

It is necessary that the network actually exists, there must be a number of people willing to connect to the network

This can not be provided by some information and communication technology.Technologies can help articulate and animate a network, but can not create a network

Social Media & Its Power…

The “new web” has transformed the way

people interact and even the way they think! Social media platforms are now occupying a vital portion of many organizational

and business strategies at different

levels

Social media has the power to change the way people

engage and donate to their communities; thus re-

shaping philanthropy and non-profit organizations

Social Media & Its Power…

Non-profit organizations can change the way they

operate and engage donors using social

media

There is a new window of opportunity to promote

social change!!

Clay Shirk(Cognitive Surplus: Creativity and Generosity in a Connected Age)

The ability of social networks (and self-organising groups) to do private, public and even civic good.

The internet lowers the barriers to participation so much further, that the real surprise is that we

don't do more.

The opportunity before us , individually and collectively, is enormous; what we do with it will be largely

determined by how well we are able to imagine and reward public creativity, participation, and sharing.

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives

“Our interconnection is not only a natural and necessary part of our lives but also a force for good”.

“Just as brains can do things that no single neuron can do, can social networks do things that no single person can do”

Professors Nicholas Christakis and James Fowler

How Social Media help Non-Profits

Providing various strategic tools for engagement.

Creating a means for building relationships with stakeholders and communities.

Promoting networking and fundraising.

Facilitating campaigning to a large or targeted audience.

Allowing for more space to spread the word at a cheaper cost.

Reaching younger generations and having higher chances of getting them involved.

Transparently telling a story through sound and visuals.

Sharing their messages with the masses using FREE tools

Networked Nonprofits

Seminars and Summits

Books and EBooks

Websites

Webinars

What is happening? Trends

Networked Nonprofits

They are easy for outsiders to get in and insiders to get out.

They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.

Networked Nonprofits are simple and transparent organizations.

Networked Nonprofits Networked Nonprofits don’t work harder

or longer than other organizations, they work differently. They engage in conversations with people beyond their walls — lots of conversations — to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. • All Networked Nonprofits are comfortable using the new social media toolset — digital tools such as email, blogs, and Facebook

that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts

quickly, easily and inexpensively.

http://www.slideshare.net/kanter/networked-nonprofit-slides-3671181

Seminars and Summits (examples)

Social Good Summit (NYC 2010 and 2011)

Social Media 4 Nonprofits (US 8 cities in 2011)

TIB 10 (2010 Brazil)

http://socialmedia4nonprofits.org/wp-content/uploads/2011/08/Socialmediafornonprofits_NYCProgram.pdf

How tecnology can help Organizations to promote social change and sustentability

Information technology and internet can help

nonprofit organizations to explore and build

communities to leverage positive social change.

Through this technology we are able to connect,

share and act on behalf of a cause on global scale and speed never seen

before.

Why TiB

Technology and communication as a facilitator and agent of social change has already been a subject to non-profit organizations, technology companies, professionals and volunteers in the U.S. in the past 10 years.

TiB 2010

International and National Speakers: Emmett Carson, Ph.D, President and CEO da Silicon Valley Community Foundation and Vyria Paselk, Senior Director, International Partnership for TechSoup Global; Lucia Delagnello – ICOM Coordinator

Presentation of successful experiences of social investment of companies in Silicon Valley and other U.S. companies and multinational companies operating in Brazil, such as Google and IBM

Formal presentation of the 3 Portals

Training workshops for NGOs

Summary

Media coverage

There is an urgent need and an unique opportunity for

initiatives that promote the digital inclusion of NGOs

NGOs need tools and training to effectively use technology to gain support for their causes

and organizational sustainability

TiB Results and Conclusions

Available Literature

Social Media for

Social Good

The Dragonfly Effect

Twitter for Good

The Networke

d Nonprofit

s

We First

Examples of Books and References:

Webinars: DIOSA

Networked Nonprofits ( examples)

www.sparked.org

www.dosomething.org

www.gamesforchange.org

www.voluntariosonline.org.br

Games for Change

VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

Social Networks are increasingly important for Voluntários Online strategies of action, as instruments for organization and articulation of individuals towards our cause

They help us identify daily, new and better ways of activism, displaying ideas and innovations, together with a significant support to spread our cause of volunteerism for social change at a global scale.

The concept of plurality and networks popularization constantly guides us, fostering the building of broad coalitions and integration of new groups that identify with our cause.

Our main audience in social networks is a new generation of youngsters with ethics and commitment that help them as individual agents achieve changes by getting together in these networks.

Original features of civil society engagement are being completely remodeled by these new information systems.

VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders’ chain. 

Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections between people and causes, as visibility of volunteering opportunities keeps growing.

VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

Opportunity for Blogging

Fernanda Bornhausen Sá

Contact

www.synergos.org/bios/fbornhausensa.htm

www.slideshare.net/fernandabbsa

www.twitter.com/fernandabornsa www.twitter.com/sejavoluntario

www.linkedin.com/in/fernandabornhausensa

Lucia Dellagnelo

www.synergos.org/bios/ldellagnelo.htm

www.slideshare.net/icomfloripa

www.twitter.com/icomfloripa

http://br.linkedin.com/pub/lucia-dellagnelo/13/a22/a4