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It's likely that you've seen an infographic online before. Maybe you've even shared one with your friends through social media. But have you ever wondered what goes into the creation of an infographic?
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Sharlene BoodramViral Media Coordinator, Slingshot SEO
Slingshot Tenure: 2yrs@SharleneBoodram
Muhammad YasinHead of Social Media, HCCMIS
INTRODUCTIONS
@MuhammadInc
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
IDEATIONStep One
Ideation »» Seek inspiration for overall structure
» Look at old-school media» How can it translate into modern technology?
» Opportunities for target audience» Social Media monitoring
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
CONCEPTUALIZATIONand RESEARCH
Step Two
Conceptualization »Research »» Keyword Research» Find credible sources» Start to compose the story» Further define target audience and appropriate distribution channels
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
CREATIVE BRIEFStep Three
Creative Brief »» Meet with client and designer» Look at research from editorial team» Pitch the story and whiteboard
Here, the story really begins to evolve!
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
DIGITAL WIREFRAMEand MOODBOARD
Step Four
Digital Wireframe »Moodboard »» Designer takes notes/sketches from whiteboard and translates them digital into wireframe and moodboard» Back and forth approval and further development
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
COMPLETE TEAM DESIGN
Step Five
Complete Team Design »» Final piece is designed» Editorial approval» Client approves
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information