The Importance of Voice in Social Media Content Strategy

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Many people jump into social media before thinking through what they want to say and why. Figuring out your voice is the first step toward creating a content strategy for your social media marketing.


<ul><li> 1. </li></ul> <p> 2. There Isnt One Way to Do Social Media 3. VOICE IS AN ESSENTIAL ELEMENT </p> <ul><li>In Social Media you need to be: </li></ul> <ul><li>Consistent </li></ul> <ul><li>Relevant </li></ul> <ul><li>Valuable </li></ul> <ul><li>Personable </li></ul> <ul><li>You </li></ul> <ul><li>You are speaking directly to your audience in a voice that reflects your identity.</li></ul> <p> 4. WHY VOICE MATTERS</p> <ul><li>Voice Creates Movements </li></ul> <ul><li> I had a dream. </li></ul> <p> 5. WHY VOICE MATTERS</p> <ul><li>Voice Changes History </li></ul> <ul><li> I do. </li></ul> <p> 6. WHY VOICE MATTERS</p> <ul><li>Voice Identifies Brands </li></ul> <ul><li> Just do it. </li></ul> <p> 7. WHY VOICE MATTERS</p> <ul><li>Voice Sells </li></ul> <ul><li> What s in Your Wallet? </li></ul> <p> 8. WHY VOICE MATTERS</p> <ul><li>Voice Creates Recognition </li></ul> <ul><li> I didnt recognize your voice! </li></ul> <p> 9. WHY VOICE MATTERS 10. WHERE DO YOU USE VOICE? </p> <ul><li>Website Content </li></ul> <ul><li>Blogs </li></ul> <ul><li>News Releases </li></ul> <ul><li>Brochures </li></ul> <ul><li>Emails </li></ul> <ul><li>Facebook Posts </li></ul> <ul><li>Tweets </li></ul> <ul><li>Linked In Profiles </li></ul> <p> 11. EXAMPLES OF VOICE 12. EXAMPLES OF VOICE 13. EXAMPLES OF VOICE 14. HOW DO I FIND MY VOICE? </p> <ul><li>* See handouts </li></ul> <p> 15. WHAT AM I SAYING? </p> <ul><li>High Quality </li></ul> <ul><li>Best </li></ul> <ul><li>Fastest </li></ul> <ul><li>Most Unique </li></ul> <ul><li>Boring! </li></ul> <p> 16. 17. Be Yourself, Everyone Else is Already Taken. Oscar Wilde </p>