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Impact of Web 2.0 on Library Websites Rachel Vacek, Candidate for Web Services Coordinator, University of Houston Libraries

The Impact of Web 2.0 on Library Websites

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This presentation discusses the impact that Web 2.0 technologies have on library websites, from the perspective of content and services.

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Page 1: The Impact of Web 2.0 on Library Websites

Impact of Web 2.0 on Library Websites

Rachel Vacek,Candidate for

Web Services Coordinator, University of Houston Libraries

Page 2: The Impact of Web 2.0 on Library Websites

Impact of Web 2.0 on Library Websites - Rachel Vacek 2

Overview

• What is Web 2.0?• Smattering of 2.0 Technologies

– How they enhance content– Examples of how they could be used to enhance

(not replace) library services• Characteristics of Library 2.0 Websites

Page 3: The Impact of Web 2.0 on Library Websites

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Web 2.0 Concepts• Collaboration• Sharing• Ownership• Wisdom of

crowds• Personalization• Self-expression• Community• Participation

• Radical trust• Personal data• Mashup• Web-based• Perpetual

state of being in beta

• Transparent• Interactive

Page 4: The Impact of Web 2.0 on Library Websites

Impact of Web 2.0 on Library Websites - Rachel Vacek 4From Karen G. Schneider’s Library 2.0 Cookbook

Page 5: The Impact of Web 2.0 on Library Websites

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What does this mean for library websites?

• Sharing info (content) – create – save– syndicate– find – use – re-use – mix – mash-up – repurpose – share

• Helping people (services)– communicate in multiple

ways, 24/7– collaborate – build communities – form groups – manage processes– pursue common interests

and endeavors– learn – research– capitalize on the behavior

and knowledge of others

Source: Farkas, Meredith G. Social Software in Libraries. Medford, NJ: Information Today, 2007.

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Wikis & Blogs

Content• Better organized• Easy to manage• Easier for user to use• Searchable• More current• Can be password enabled• Can have other tools

placed on the pages

Services• Wikis - organize user

research guides, develop manuals, policies and procedures, and build a wiki for committee structure for easy staff interaction

• Blogs - communicate services, discuss projects, highlight new resources and events, highlight deeper parts of website

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RSS

Content• Notify users of

changes, quickly and automatically

• Helps users keep current

• Ability to share even more information when people are subscribed

Services• Blog/Feed for each

discipline• Alert services and

feeds from databases • OPML groups of

related feeds for each topic

Page 10: The Impact of Web 2.0 on Library Websites

Impact of Web 2.0 on Library Websites - Rachel Vacek 10

Social Bookmarking

Content• Collecting knowledge

together, online and in one location

• Tags added to bookmarks

• Can easily be seached

Services• Add del.icio.us

bookmark links within wiki research guides

• Let users easily bookmark pages, share with others, find similar links

• Lead more people back to library

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Social Tagging

Content• User-supplied

terminology used for finding things (folksonomy)

• Helps visually represent important ideas, concepts, words (as in tag clouds)

Services• Implement tagging in

OPAC, on research guides, other online tools

• Could tagging be used to enhance federated searching?

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Picture SharingContent• Pictures can often convey

something more clearly than words

Services (or why use a tool like Flickr)• To highlight new materials• To show the faces in the library• To highlight and promote services• To create a presence in the site

itself• To create an easy virtual tour for

users and staff• To store and use images for wikis

& blogs• To share with others what your

users are doing in the library• To share the library's history

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Video SharingContent• More dynamic,

interactive content• Not just text on a page• Engage users visually

and audibly• Avoid having to

reinvent the wheel every time

Services• Video tutorials, guided

tours, podcasts• Integrate videos on

website

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APIsMashups• Take advantage of

developer tools from Amazon, LibraryThing, Google, etc.

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SMS and Instant MessagingContent• Users can use what they

already have and are familiar with – chat clients and cell phones

Services• Chat reference• Chat with circulation• Could replace desk phone

with cell or smartphone to interact easier and be more mobile

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Characteristics of Library 2.0 Websites• People and information are connected• Barriers are eliminated• Website is more open, transparent, easy to use and

contribute to• Library services are more integrated into users’

daily lives• Library website has a self-service feel, and is 24/7• Familiar and new technologies are used to

enhance user experience• Library website serves as an information guide and

trusted source• Users can recommend, suggest, review, tag, rate –

interact with website on all levels

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Characteristics of Library 2.0 Websites• Site is in perpetual beta (and this is okay!)• Collective intelligence is harnessed, not blocked• Services and content extend beyond the desktop, beyond a

single device, to cell phones, mobile devices, and whatever else the future brings

• Users are engaged because they can create content, give feedback, participate, and be part of a community

• Maintenance process and other aspects are automated• A balance is struck between personalization and privacy• Growth of site and services is viral, so grow services that

users like and use• Users are empowered

Page 19: The Impact of Web 2.0 on Library Websites

Thanks!

Rachel [email protected]