The iGeneration: What Marketers Need to Know About Post-Millennials

I Screen,You Screen

Kids All ScreamFor All Screens

Mid-Atlantic Marketing SummitSeptember 19, 2013

Kevin Alansky

Co-Founder, CMOSocialRadar

12 yearsBlackboard

Early adopterTechnology &Social Media

Life Connected.

SocialRadar will help you connect with others in a smarter way than ever before.

We deliver constant real-time information about the people around you: the name of a face you can’t place, the location of friends you didn’t know were nearby, the similarities you have with someone you have not yet met.

Marketers Strongly Cautioned

App Economy

App Economy is now $72 Billion, will double in 4 years

The Rise of ‘Mobile-First’ brands: Hotels Tonight

Tablets to Outsell PCs by Year’s End

The Millennial generation 'has very little to fear' from technology

Time Spent Online: Mobile 51%, PC 49%

The Connected Generation

50% of Millennials (age 18-34) said they would share information with a company if they got something in return

56% are more likely to share their location in order to receive coupons from nearby businesses

25% said they would give away personal information to get more relevant advertising.

Smells Like Twenty-Something Spirit

Then Now

The Class of 2016

Pulp Fiction’s meal of a "Royale with Cheese" and an “Amos and Andy milkshake” has little or no resonance with them.

A significant percentage of them will enter college already displaying some hearing loss.

They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.”

The Mindset from Beloit College

Robert De Niro is thought of as Greg Focker's long-suffering father-in-law, not as Vito Corleone or Jimmy Conway.

Bill Clinton is a senior statesman of whose presidency they have little knowledge.

Let’s Play Name That App

Oversharing without any consequences

2.5 Billion PageViews Per Month

$100 Million Valuation

What’s the hardest thing about growing up?

“Losing the funof being a kid”

“Getting crampsonce a month”

Return of the selfie

I say Pound

You say Hashtag

Nounanxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media

FOMOverbdance to popular music in a sexually provocative manner involving thrusting hip movements and a low, squatting stance.

Twerk

Nouna photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media

Selfiedigital detox, Bitcoin, BYOD, emoji, geek chic, hackerspace, phablet, srsly and TL;DR. Other words in recent years: lolz, totes, OMG, LOL, mankini, jeggings and sexting.

Others Added

When I grow up?I want to be

Obsessed with# of Followers

Followers is thenew currency

Bigger Than

Internet Famous

$1 Billion in 2 years

$1.1 Billion

$1.3 Billion

Thank you!Stay in touch

@alansky

[email protected]

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