PRCA 3030 Trade Book Review

By: Haley J. Higgs

“A book which can teach 1000 times  you more than what the best MBA course in the world can teach you.”

“Technology+Business=The Google Story!”

Written By: David A. Vise and Mark Malseed

Pulitzer Prize-Winning reporter for The Washington Post

Senior Advisor to New Mountain Capital

Senior Advisor to New Mountain Vantage

Doctorate of Literary Letters

Who is David A. Vise?

Co-founder and Executive Editor of OhMyGov, Inc.

Former exclusive researcher for Bob Woodward

Collaborated on the #1 bestsellers Plan of Attack and Bush at War

Who is Mark Malseed?

Value◦ Value your ideas, your creativity, your customers

and your competitors Dare to be different

◦ Different ideas, different solutions and even different avenues

Network ◦ Network at every opportunity because you never

know who maybe a connection

What did I learn?

PH.D. Thesis Births Google◦ Two Stanford students create Google out of the

research they did for their thesis The Big Three

◦ Brilliance, Innovation and Enhancing the customer experience

What surprised me?

The Google “Double Standard”◦ Advertisements = Sponsored Links

Google vs. The World◦ Multimillion dollar company is being viewed as a

big threat

What do I want to learn more about?

Recommendation?

I would recommend this book to anyone

looking to go into business, any part

of a business or start their own

business.

Twitter: ◦ @haleyhiggs

Blog: ◦ www.hhiggs.wordpress.com

LinkedIn:◦ www.linkedin.com/in/haleyhiggs

Contact me…