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Social Media is….
Yes, many tools are free but…….
It takes time, money and resources (e.g. a dedicated employee such as a community manager) to implement and effectively run social media programs.
Social media is….
• Doing social media well is far from glamorous and there are no shortcuts or silver bullets.
• It takes time and involves a lot of blocking and tackling on a daily basis.
No, It Can Be A Lot of Work
7 X 24??
Social media is about the tools
Yes, But…
The tools are cool but even the best tools are worthless without a clear goal of what and how they should be used.
Social media is a standalone activity
Wrong
• Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix.
• To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals.
Measuring ROI is Difficult
WrongThere are lots of tools to track, monitor and
measure social media activity
• Brand building• Relationship management• Product development• Reputation management• Customer interaction• Customer feedback• Customer support• Community building• Growing Sales
And Social Media is Good for….
Web Site: markevans.caTwitter: @markevansBlogs: markevanstech.com, twitterrati.comPhone: 416-669-7028
