The Connected Life: More Personal, More Access, More Interactive

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-552596-00

The Connected Life:More Personal, More Access, More Interactive

David AlsobrookDirector of Business Development, IPTV ProductsOctober 1, 2009

2© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00

Consumers Demand Connected Life Experiences, Where Control and Personalization become Important

Rise of Social Networking

• Uniting consumer with interest groups & relevant content

• Ability to uniquely target consumers through ads, content

Rise of Expectations

• Consumers increasingly expect everything to be connected seamlessly

The consumer drives the media experienceRise of the

“Broadband Generation”

• Access to more content than ever before

Rise of Consumer Choice

• What they want

• When they want it

• On the device of their choice


Services Continue to Drive the In-Home Platform

Photos and personal video on TV Listen to music from portable devices Download content to portable devices

User DeviceDocking and Storage

Content and experience sharing Communicate with other members

across platform devices

Interactive and Community/ Social Applications

Consumer TelePresence Messaging services

Video RichCommunications

Extended HD Niche sports and international User generated video Video downloads, DVD Internet content on TV

Internet and PremiumContent Services

Mosaics and advanced navigation Video rich applications Integrated search and multimedia

access Targeting and recommendations

Rich Media Experienceand Navigation

Whole Home Content Distribution

Personalized content access across multiple devices in the home

Whole home VoD Session shifting Resource sharing


Broadband Services

The Goal:IP-Centric Connected Home

Internet Content on TVInternet Content on TV

Fixed MobileConvergence

Outside the Home

Service ProviderInternet

PC Screen as Video A/O Inside and

Outside the Home

PC Screen as Video A/O Inside and

Outside the Home

Voice BundleVoice Bundle

Content Portable

for Portability

Content Portable

for Portability

EthernetEthernetCOAXCOAX

IP ServiceGateway

IP ServiceGateway

Home and PCMedia on TV

Home and PCMedia on TV

Next Gen MR-DVRNext Gen MR-DVR Storage ServicesStorage Services

Home VideoMonitor Service

Home VideoMonitor Service


Web 2.0Web 2.0 PersonalPersonal

SocialSocial Rich MediaRich Media

Broadcast & MoreBroadcast & More

The Connected Life Experience:More personal, more social, more interactive –

unbounded by time, space, or device

Medianet TechnologiesThe Path to Deliver Unified Video Experiences across devices


Building a Better Product for the Consumer

Stage 1Deploying the

Bundle

Stage 2Protecting the

Bundle

Stage 3Expanding the

Bundle

Triple/quad play Subscriber growth

Increase value of bundle

Fight a la carte providers

Serve the changing consumer

Differentiate from competition

Create additional revenue

Many Services to Many Screens

7© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00 © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Advertisers

Content Aggregators Broadcasters

Service Providers

Consumers

Enabling Unified Video Experiences Creates New Opportunities for Collaboration

IP architectures and CPE open new strategies to create wins across all constituents.


Technology

The Connected Life: More Personal, More Access, More Interactive