The Cisco UCS Advantage—Last Updated 6/19/14

Cisco UCS Advantage

UCS Product Marketing Team

June 2014

2014 Cisco and/or its affiliates. All rights reserved.

2

Start Here: www.cisco.com/go/servers

Learn More About Cisco UCS

Key UCS Landing Pages

Cisco UCS Products: http://www.cisco.com/en/US/products/

ps10265/products.html

Case Studies: http://www.cisco.com/en/US/soluti

ons/ns340/ns517/ns224/dc_case_

studies.html

Performance Benchmarks: http://www.cisco.com/en/US/prod/ps10265/i

ndustry_benchmarks.html

Build and Price: http://buildprice.cisco.com/

Analyst Reports: http://www.cisco.com/en/US/solutions/

ns340/ns857/ns156/ns1094/analyst_r

eports.html

http://www.cisco.com/go/servershttp://www.cisco.com/en/US/products/ps10265/products.htmlhttp://www.cisco.com/en/US/products/ps10265/products.htmlhttp://www.cisco.com/en/US/solutions/ns340/ns517/ns224/dc_case_studies.htmlhttp://www.cisco.com/en/US/solutions/ns340/ns517/ns224/dc_case_studies.htmlhttp://www.cisco.com/en/US/solutions/ns340/ns517/ns224/dc_case_studies.htmlhttp://www.cisco.com/en/US/prod/ps10265/industry_benchmarks.htmlhttp://www.cisco.com/en/US/prod/ps10265/industry_benchmarks.htmlhttp://buildprice.cisco.com/http://www.cisco.com/en/US/solutions/ns340/ns857/ns156/ns1094/analyst_reports.htmlhttp://www.cisco.com/en/US/solutions/ns340/ns857/ns156/ns1094/analyst_reports.htmlhttp://www.cisco.com/en/US/solutions/ns340/ns857/ns156/ns1094/analyst_reports.html

3

In Q3FY14, Data Center revenue*

was $662M growing 29% Y/Y

As of Q3FY14 Data Center revenue

run rate reached over $2.6B

As May 2014, there are over 33,000

unique UCS customers which represents

45% Y/Y growth

More than 75% of all Fortune 500

customers have invested in UCS

As of Q3FY14 we have over 15,500 repeat

customers which represents 55% Y/Y growth

Over 3,600 Channel Partners are actively

selling UCS worldwide and over 2,000 UCS

specialized partners

In CY14 Q1 Cisco is still one of the Top 5

Server Vendors based on Worldwide Revenue

Share1

94 World Record Performance Benchmarks

to date

SOURCE: 1 IDC WORLDWIDE QUARTERLY SERVER TRACKER, Q1 2013, May 2013, REVENUE SHARE

Cisco UCS Leadership and Momentum

*Data Center Revenue is defined as Cisco UCS and Nexus 1000V

https://www.nemertes.com/pilothouse-awardshttp://www.interop.com/lasvegas/bestofinterop/http://www.eweek.com/c/a/IT-Management/eWEEK-Labs-Names-the-2009-Enterprise-IT-Products-of-the-Year-188670/

4

UCS # 1 in Only Five Years

UCS Market Share Growth X86 Server Blade Market Share Q1CY14

Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2013, February 2014, Vendor Revenue Share

Worldw

ide

UCS # 1

with 37.6% Am

ericas

# 1 in the Americas (37.6%)1

# 2 Worldwide and growing 39% YoY1

UCS momentum

33,000+ Unique Customers

15,500 Repeat Customers


5


Worldw

ide

EM

EA

R

# 2 in the EMEAR (18.8%)1


UCS momentum





6


Worldw

ide

US

A

# 1 in USA (41%) 1


UCS momentum



UCS # 1 in Only Five Years



7


Worldw

ide

AP

JC

# 3 in the APJC (13.6%)1


UCS momentum





8

USA IDC WW Server Tracker 2014Q1, May 2014, Total Factory Rev

USM$ 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1

Cisco $24.448 $40.454 $57.840 $72.446 $114.513 $117.284 $137.313 $151.643 $159.425 $189.293 $186.720 $230.426 $208.910 $268.721 $292.111 $298.409 $288.653

Dell $34.289 $44.266 $66.710 $73.516 $69.241 $77.849 $52.275 $78.393 $83.219 $81.720 $74.500 $88.515 $78.048 $90.205 $96.800 $90.305 $83.635

HP $235.273 $283.974 $291.355 $357.363 $272.595 $367.852 $356.735 $391.930 $307.380 $448.816 $341.623 $394.942 $317.714 $329.722 $358.500 $367.317 $245.097

IBM $129.247 $117.001 $190.533 $160.989 $107.531 $108.255 $135.592 $143.402 $110.778 $87.256 $146.953 $159.118 $93.006 $70.792 $166.967 $147.009 $68.267

Lenovo $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000

All Others $20.87 $17.91 $18.32 $23.39 $18.13 $21.30 $20.39 $25.22 $38.71 $41.87 $35.20 $38.69 $20.89 $27.09 $39.80 $18.50 $20.50

Tot Fac Rev $444.13 $503.61 $624.76 $687.71 $582.01 $692.55 $702.31 $790.59 $699.52 $848.95 $785.00 $911.69 $718.57 $786.53 $954.18 $921.54 $706.16

% Share of

Fac Rev 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1

Cisco 5.5% 8.0% 9.3% 10.5% 19.7% 16.9% 19.6% 19.2% 22.8% 22.3% 23.8% 25.3% 29.1% 34.2% 30.6% 32.4% 40.9%

Dell 7.7% 8.8% 10.7% 10.7% 11.9% 11.2% 7.4% 9.9% 11.9% 9.6% 9.5% 9.7% 10.9% 11.5% 10.1% 9.8% 11.8%

Hewlett-

Packard 53.0% 56.4% 46.6% 52.0% 46.8% 53.1% 50.8% 49.6% 43.9% 52.9% 43.5% 43.3% 44.2% 41.9% 37.6% 39.9% 34.7%

IBM 29.1% 23.2% 30.5% 23.4% 18.5% 15.6% 19.3% 18.1% 15.8% 10.3% 18.7% 17.5% 12.9% 9.0% 17.5% 16.0% 9.7%

Lenovo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

All Others 4.7% 3.6% 2.9% 3.4% 3.1% 3.1% 2.9% 3.2% 5.5% 4.9% 4.5% 4.2% 2.9% 3.4% 4.2% 2.0% 2.9%

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Cisco UCS Blades USA Market Share 1

1 S

ou

rce

: I

DC

Wo

rldw

ide

Se

rve

r T

racke

r 2

01

4 Q

1, M

ay 2

01

4

USA x86 Blade Factory Revenue % Share1

0%

10%

20%

30%

40%

50%

60%

Cisco Dell Hewlett-Packard IBM All Others


9

Cisco UCS Customer Benefits

Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

http://www.slideshare.net/Ciscodatacenter/cisco-unified-computing-system-ucs-changing-the-economics-datacenter-21179192http://blogs.cisco.com/datacenter/yes-cisco-ucs-servers-are-that-good/http://www.cisco.com/en/US/prod/ps10265/industry_benchmarks.html

10

Rapid Rate of Adoption; Cisco UCS Customers WW

Cisco UCS in Five Years Demand for Data Center Innovation Has Attracted 33,000 Customers and 75% of Fortune 500


11

Q3CY09 Q1CY14

Q3CY09 vs

Q1CY14

2.4%

47.7%

34.4%

9.2% 0.1% 3.6%

2.0% 0.5%

Cisco UCS #1 in North America X86 Blade Server Market

Q3CY09 vs. Q1CY14 Vendor Shares1

0.1%

40.0%

34.9%

10.2%

12.0% 0.0%

1.5%

0.5%

0.1%

0.9%

Source:1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share


12

Cisco UCS #2 in Worldwide X86 Blade Server Market

Q3CY09 vs. Q1CY14 Vendor Shares1

Q3CY09 Q1CY14

Q3CY09 vs

Q1CY14

1.2%

50.4%

29.1%

8.2% 3.2%

2.6% 2.0%

1.9% 1.4%

10.9%

26.3%

41.4%

11.5%

1.6% 0.5%

1.7% 2.5% 3.5%



Source: IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Revenue is cumulative 4 quarters (Q2CY13 Q1CY14)

$13.2B $12.0B $8.2B $2.3B $1.8B $49.4B

Market

$2.4B

Cisco UCS Leading Server Growth (Y/Y)


Cisco UCS Leading Server Growth (Y/Y)

Market

Source: IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Vendor Revenue Share Revenue is cumulative 4 quarters (Q2CY13 Q1CY14)

$3.3B $1.8B $1.3B 0.1B $0.1B $7.9B $0.8B $0.1B


Cisco UCS: Foundation for Integrated Infrastructure

Source:1 IDC Worldwide Integrated Infrastructure & Platforms Tracker Q4 2013; April 29, 2014; Vendor Revenue


16

Source: IDC Worldwide Integrated Infrastructure & Platforms Tracker Q4 2013; April 29, 2014; Vendor Revenue

Cisco UCS: Foundation for Integrated Infrastructure


17

Region

Cisco UCS

Standing in

the Market

Market

Share

Increase

Y/Y

Q1CY14

Q3CY09

Worldwide

+11.3%

26.3%

1.2%

37.6%

2.3%

40.0%

2.4%

N America Americas

X86 Blade Server Market

Q1 2014 Vendor Shares1

+10.0% +6.9%



18


Region

Cisco UCS

Standing in

the Market

Market

Share

Increase

Y/Y

Q1CY14

Q3CY09

+5.3%

1.2% 2.3%

18.8%

0.0%



Worldwide EMEA Americas

+10.0% +6.9%

26.3% 37.6%


19

Region

Cisco UCS

Standing in

the Market

Market

Share

Increase

Y/Y

Q1CY14

Q3CY09

Worldwide

+10.0% +11.8%

1.2% 2.3%

40.9%

2.5%

US Americas



+6.9%

26.3% 37.6%



20

Performance

99.99% UPTIME For mission-critical applications

Reliability

3X MEMORY For memory/transaction-intensive

workloads

Memory Scalability

Cisco UCS Servers with Intel Xeon Processor E7 v2 Deliver

Sources: www.Intel.com/Xeon

Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.

AUTOMATION

Deploy servers in minutes

2X PERFORMANCE For the most demanding workloads

Make Business Intelligence Your Competitive Advantage

http://www.Intel.com/Xeon

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Three ways UCS can

scale as your application

grows:

Scale-Up Supercharge your server

by adding multiple

components

Scale-Up Bump up the server

identity as needed

Scale-Out Deploy identical servers

for different apps

automatically

Service Profile

Service

Profile

Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.

Cisco UCS Servers with Intel Xeon Processor E7 v2

Cisco UCS Offers a New Dimension of Scalability


22

90 Industry Performance

Records Achieved1

#2 Worldwide in the

Blade Server Market,

Leader in Gartner Magic

Quadrant1

Cisco UCS - A Market Leader in Just 5 Years

30,000 Cisco UCS

Customers, 75% of

Fortune 500

Customers

Sources1

: Cisco UCS Performance Benchmarks, Gartner 2013 Magic Quadrant for Blade Servers

From Unknown to

Universal

http://www.cisco.com/en/US/prod/ps10265/industry_benchmarks.htmlhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1FGKRJ6&ct=130506&st=sb

23

Unique Design of Cisco UCS Automates and Reduces Complexity

Application Centric

UCS Manager Service Profiles

define server identity for rapid

deployment.

Treat hardware like software.

Cisco Singleconnect

Technology

One connection for LAN, SAN, and

management. Physical and Virtual

Rack and Blade.

Single Unified System

Designed from the ground up to

integrate computing, networking,

storage access and virtualization for

greater operational simplicity.


24

If Cisco UCS Had Been Deployed in Every Data Center Over the Last 5 Years

221 Years of Admin Time

could have been saved by deploying

UCS blade servers.

238,900 Miles

of cables could have been saved by

deploying UCS rack servers with

SingleConnect. 2014 Cisco and/or its affiliates. All rights reserved.

25

Cisco UCS Evolutionary and Revolutionary

Operational Simplicity

Validated Integrated

Solutions

Speeds your deployment and reduces risk.

Grows with your

Applications

Single point of management eliminates

complexity as you add capacity.

Open API

Automation ready for Virtualization and

Cloud, deep integration with industry-

standard tools.


26

VDI Solution

2011 Citrix Ready Business

Solution of the Year

252 Windows 7 desktops on

a Single B200 M3 blade

server

50% lower cost storage per

desktop

16x less power consumed

per desktop

29% more responsive app

virtualization session

5,000 virtual desktop users

booted within 30 min.

53% better CPU utilization

Best of Cisco UCS Application Solutions

BEST OF TECHED 28 World Record Oracle-based Benchmarks. More than all other server vendors combined

Only vendor to ever exceed 1,000,000 paychecks processed in 1 hour - Oracle Batch Payroll Benchmark 5000 companies run their Oracle software on Cisco UCS in production First server to be certified for Oracle NoSQL Winner 2010 Oracle Eco-Enterprise Award for low TCO First Unified Fabric Oracle RAC certification

20% Fewer Components

Required for Disaster

Tolerance with SAP

80% of all SAP customers are

also Cisco Customers

30% Less Infrastructure Costs

for SAP HANA

New and Expanded SAP

Walldorf Competency Center

Faster SAP Deployments

through Centralized

Management

World Record Transaction

Council Processing

Benchmark with SAP Sybase

66% reduction in power and

cooling costs

30% improvement in IT Staff

productivity

75% savings in software

virtualization costs

Nexus 1000V, first to certify for

Hyper-V Extensible Switch.

Best PowerShell integration in

industry with Cisco PowerTool

2011 2012 2013 2013

UCS B

Series

UCS

Manager

Nexus

1000V

FlexPod with

Microsoft private

Cloud


27

old environment, a firmware upgrade would take

several days to complete. With UCS, we can finish

one in a single night. Since we do that roughly

once per quarter,

worth of time every year on that one task

alone.

77% reduction of ongoing administrative/management costs based on 29 customers. Source: Customer Case Studies, see Cisco Data Center and Cloud Blog Posts http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/

Average savings reported by 29 UCS Customers

77% Reduction of Ongoing Management Cost

Support time was also cut dramatically. Thomas and

the rest of the team have been freed to work on new

projects in what he estimates is a twentyfold

increase in productivity. Time saved is now being

expertise and experience with other

technologies and applications, as well as

launching new initiatives.

provisioning and change management are five to

10 times faster than before, while server

decommissioning can be accomplished at least

50 percent faster. Increased administrative

efficiency has freed IT staff to concentrate on

more strategic issues.

http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/Cisco_Pitt_Ohio_CS_090810.pdfhttp://www.cisco.com/en/US/services/ps6887/ps10716/earthlink_business_it_services_case_study.pdf

28

53% reduction in power & cooling based on 53 customers. Source: Customer Case Studies, see Cisco Data Center and Cloud Blog Posts http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/


53% Reduction of Power and Cooling Costs

Lowered power usage by 66%

gigs of RAM, holding around 35 virtual

machines [VMs], but using 2.5 watts of

comparison, the UCS blades are half a U

[half slot] with 196 gigs of RAM, can hold

around 50 virtual machines, and only use

Reduced power consumption

by 94%

Power usage has also gone down a full 94

were operating 41 racks and related gear

nonstop. The room was hot, and we were

and achieve a 10-to-

soon be running our entire operations on just

turn off cooling units and downsize UPS

Energy savings were

considerable and exceeded our

initial target of a 30% reduction,

reaching a total reduction of

about 50%.

server room. Looked at purely from the

servers, slightly greater energy savings are

possible, but energy savings for the system

as a whole, including other devices, are

settled at about 50%."

http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/mpsc_cs.pdfhttp://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/young_america_cs_d3.pdfhttp://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/jwcpe_external_cs_fnl_12_11_12.pdf

29 Source: Customer Case Studies, see Cisco Data Center and Cloud Blog Posts http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/

Average cost savings of 71% based on 25 & 7 customer case studies respectively.

77% Reduction of Cabling

Reduced cabling by 78%

In addition, using the converged network

adapter on the Cisco UCS instead of

separate Ethernet and Fibre Channel

adapters enabled the company to decrease

the cable count by

78 percent, from 1440 to 250.

108 cables to 8

Each server rack needs only one cable for the

converged network adapter (CNA) and a couple

of power cords. The in-rack cable count

decreased from 108 cables to 8.

LHI Leasing

Cabling has been reduced by about 80

percent with UCS.

http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/case_study_NetApp_Cisco_Kilo_Lab.pdfhttp://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/lhi_v3cs_final.pdfhttp://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/case_study_c36_595759.pdf

30

41% reduction in other operations costs based on 13 customers. Source: Customer Case Studies, see Cisco Data Center and Cloud Blog Posts http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/


41% Reduction in Other Costs

centers would be expected to increase

operational costs will actually decrease by 40

percent when we expand from two to three

percent while renewing the technology in our IT

infrastructure, and we can now offer better

continuity of service and a faster response to

recouping the more than $1 million the company

had been losing annually due to network outages.

The company also achieved a $475,000 reduction

in operating costs within the first six months of

buildout and saved $84,000 instantly by not having

to renew software licenses on a number of

virtualized servers

http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://www.cisco.com/en/US/prod/collateral/modules/ps2706/ps6906/edif_cs.pdfhttp://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/Avago_Case_Study.pdfhttp://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/seven_corners_dccs.pdf

31

87% reduction in provisioning times based on 78 customers. Source: Customer Case Studies, see Cisco Data Center and Cloud Blog Posts http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/


87% Reduction in Provisioning Times

Adding new hardware such as blades, for

example, now takes about 80 percent less time

than previously. RUN AG

We used to spend 1.5 days

provisioning a new server. Now its

60 minutes.

provisioning a new server. Now we can do that in

enormous computing power in almost no time at

never use. In short, we can drastically minimize

wasted time and resources while responding

Balasingam, Vice President of Operations

CEIA has seen an almost 100 percent

improvement in server deployment times,

along with a 50 percent increase in server

efficiency. Costruzioni Elettroniche Industriali

Automatismi

http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://blogs.cisco.com/datacenter/cisco-ucs-year-end-tco-wrap-up/http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/audienceview_ticketing_cs.pdfhttp://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/RUN_Bolzano_V2CS_-_approved.pdfhttp://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ceai_v2cs_final_6_21_13.pdf

32

Cisco UCS Performance: 94 Records A History of World Record Performance on Industry Standard Benchmarks

Cisco UCS Benchmarks that held world record performance records as of date of publication

VMmark 2.0

Overall B200 M2

VMmark 2.1

2-socket Blade

B200 M2

VMmark 1.x

2 socket Blade

B230 M1

VMmark 1.x

2-socket B200 M1

VMmark 1.x

2-socket B250 M2

VMmark 1.x

Overall C460 M1

VMmark 2.1

Overall C460 M2

VMmark 2.1

Two node 4-socket

C460 M2

VMmark 2.1

4-socket C460 M2

VMmark 2.1

Two node 2-socket

B200 M3

VMmark 2.1

Eight node 2-socket

B200 M3

VMmark 2.5

Two-node 2-socket

C240 M3

VMware View Planner

2-socket B200 M3

TPC-C

Oracle DB 11g & OEL

C250 M2

TPC-H 100GB

VectorWise

C250 M2

TPC-H 300GB

VectorWise

C250 M2

TPC-C

Oracle 11g

C240 M3

Oracle E-Business Suite

Medium Model Payroll

Batch B200 M2


Xtra Large Model Payroll

B200 M3


Medium Model

Order-to-Cash

B200 M2

Oracle E-Business Suite Large Model Order-to-Cash B200 M3

SPECjEnterprise2010

Overall B440 M1

SPECjEnteprise2010

2-node B440 M2

Oracle E-Business

Suite Xtra Large Model

Payroll Batch B230 M2

Oracle E-Business

Suite XL Model Payroll

B200 M3


Large Model Order-To-

Cash

B200 M3

Oracle E-Business

Suite XL Model Payroll

B200 M3


Large Model Order-To-

Cash B200 M3

SPECjbb2005

2-socket C260 M2

SPECjbb2005

2-socket B230 M2

SPECjbb2005

4-socket B440 M2

SPECjbb2005

2-socket B230 M2

SPECjbb2005 X86

2-socket B200 M2

SPECjbb2005 X86

4-socket C460 M1

SPECjAppServer2004

2-node B230 M1

SPECjbb2005 X86

2-socket B230 M1

SPECjbb2005 X86

2-socket C220 M3

SPECjbb2013 X86

2-socket C220 M3

SPECompLbase 2001

2-socket B200 M2

SPECompMbase 2001

2-socket B230 M2

SPECompLbase 2001 2-

socket B230 M2

SPECompMbase 2001 4-socket C460 M2

SPECompLbase 2001 2-

socket B200 M2

LinPack

2-socket B200 M2

LS-Dyna

4-socket C460 M1

SPECompMbase 2001

4-socket

C460 M1

SPECompMbase 2001

4-socket C460 M1

SPECompMbase 2001

4-socket C460 M2

SPECompMbase 2001

2-socket C240 M3

SPECompLbase 2001

2-socket C220 M3


XL model payroll

B200 M3

SPECjbb2013 MultiJVM

X86 2-socket B200 M3

SPECjbb2005 X86

2-socket C220 M3

SPECint_rate_base

2006 X86 2-socket B200

M1

SPECfp_rate_base

2006 2-socke

C260 M2

SPECfp_rate_base

2006 X86 2-socket

B200 M2

SPECint_rate_base

2006 2-socket

C260 M2

SPECint_rate_base

2006 X86 2-socket

B200 M2

SPECint_rate 2006

X86 4-socket

C460 M2

SPECfp_rate_base

2006 X86 4-socket

C460 M1

SPECint_rate_base

2006 X86 4-socket

C460 M1

SPECfp_rate_base

2006 X86 2-socket

C220 M3

SPECint_rate_base

2006 X86 2-socket

C220 M3

SPECfp_base2

006 X86 2-socket

C220 M3

SPECint_rate_base

2006 X86 2-socket

C220 M3

SPECfp_rate_base2

006 X86 4-socket

C420 M3

SPECfp_rate_base20

06 X86 2-socket

B200 M3

SPECint_base 2006

X86 2-socket

C220M3

VMmark 1.x

Overall C460 M1

VMmark 1.x

Blade Server B440 M1

VMmark 1.x

2-socket B200 M1

TPC-H 1000GB

Microsoft SQL Server

C460 M2


Medium Model Payroll

Batch B200 M2


Ex-large Model Payroll

Batch B200 M2

SPECjbb2005


SPECjAppServer 2004

1-node 2-socket C250 M2

SPECompMbase

2001 2-socket B200 M2

SPECompMbase

2001 2-socket B200 M2

SPECint_rate_base 2006


SPECfp_rate_base 2006


Best

Virtualization

& Cloud

Performance

Best Database

Performance

Best Enterprise

Middleware

Performance

SPEComp

G_base2012

2-socket C240 M3

Best CPU

Performance

Best HPC

Performance

Best Enterprise

Application

Performance

TPC-H 3000GB

Price/Performance

X86 Single- node

C420 M3

VMmark 2.5.1

Two-node 2-socket

B260 M4

SPECint_rate_base

2006 4-socket

C460 M4

SPECint_rate_base

2006 2-socket

B260 M4

SPECfp_rate_base

2006 2-socket B260

M4

SPEComp

G_base2012

4-socket C460 M4

SPEComp

G_base2012

2-socket B260 M4


X86 2-socket C240 M3

SPECfp_rate_base20

06 X86 2-socket

C220 M3


X86 4-socket C460 M4



SAP Sales and Distribution

Two-processor Two-tier

B260 M4

SPECint_rate_base

2006 4-socket

C460 M4


33

22 CPU

17 Virtualization/

Cloud

6 Database

15 Enterprise

Application

17 Enterprise

Middleware

17 HPC

Cisco UCS Performance: 94 Records

Cisco UCS Benchmarks that held world record performance records as of date of publication


34

Read the Full Report here:

Gartner does not endorse any vendor, product or service depicted in

its research publications, and does not advise technology users to

select only those vendors with the highest ratings. Gartner research

publications consist of the opinions of Gartner's research

organization and should not be construed as statements of fact.

Gartner disclaims all warranties, expressed or implied, with respect

to this research, including any warranties of merchantability or

fitness for a particular purpose.

By Andrew Butler and George J. Weiss,

G00250031, April 29, 2013, 2013 Gartner Inc

This graphic was published by Gartner, Inc. as part of a larger

research document and should be evaluated in the context of the

entire document. The Gartner document is available upon request

from Gartner 2013 Magic Quadrant for Blade Servers

Gartner 2013 Magic Quadrant for Blade Servers

Cisco is a Leader in the 2013 Garter Magic Quadrant for Blade Servers

http://www.gartner.com/reprints/cisco-v3-us-7?id=1-1FGKRJ6&ct=130506&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1FGKRJ6&ct=130506&st=sb

35

Cisco-NetApp is a Leader in the 2014 Gartner Magic Quadrant for Integrated Systems

Read the Full Report here:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those

vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as

statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or

fitness for a particular purpose.

By Andrew Butler, George J. Weiss, and Philip Dawson

G00252466, June 16, 2014, 2014 Gartner Inc.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in

the context of the entire document.

The Gartner document is available upon request from Cisco.

Gartner 2014 Magic Quadrant for

Integrated Systems

http://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sb

http://www.gartner.com/reprints/cisco-v3-us-7?id=1-1FGKRJ6&ct=130506&st=sb#http://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sb http://www.gartner.com/reprints/cisco-v3-us-7?id=1-1FGKRJ6&ct=130506&st=sb#http://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sb http://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sbhttp://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sb

36

In an impressive show of strength for its

Unified Computing System (UCS), Cisco

served notice to the HPs, IBMs and Dells

of the world that the anti-Cisco posturing

was not only complete, but it was also by a

averages beat No.2 HP and No. 3 IBM by

no slimmer than a seven-point differential.

IT Solution Providers Rank Cisco as Clear Leader Among Server Vendors

http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/

Cisco UCS Sweeps CRN Survey

http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/

37

Cisco ranked highest among customers for Promise and Fulfillment, significantly leading HP, IBM, and Dell.

Market Window of Customer Ratings

Vendor Promise Score Fulfillment Score

Average 74 73

Cisco 85 82

Dell 72 80

HP 65 68

IBM 78 72

Microsoft 72 71

Oracle 60 55

Red Hat 71 69

VMware 83 77

Additional Information: http://www.cisco.com/en/US/prod/collateral/ps10265/theinfopro_dec2012_report.pdf

The InfoPro Study Customer Rating

http://www.cisco.com/en/US/prod/collateral/ps10265/theinfopro_dec2012_report.pdf

38

Cisco helped all of us rethink the

server architecture with UCS, and I

this was 3 years ago when they

came out with it; the UCS

architecture changed the industry by

paving the way to the logical

disaggregation of the physical server

through fabric computing they proved

that you can buy white box

components from any vendor, even

one that had never build servers

before, and pay a premium for them,

achieve a true separation of logical

and physical design; Cisco did that

with blades and is now doing the

same with rack-mount servers, and

interesting thing is that while

everybody though that true

virtualization would lead to a drop in

the price point of servers, this

innovation has had the opposite

effect, because customers are

starting to realize that TCO is way

more important than the cost of

this when you negotiate with them,

but a couple of percentage points in

price pale in comparison to all the

other costs; power and cooling alone

will cost you more than initial

purchase price over the lifetime of a

server.

David Cappuccio

Managing V.P. and Chief of Research at

Data Center Conference London Nov

2012

Endorsement for UCS

Cisco helped all of us rethink the server

architecture with UCS. UCS architecture

changed the industry by paving the

way to the logical disaggregation of

the physical server through fabric

computing. TCO is way more

important than the cost of servers.

Industry Recognitions


39

Cisco UCS Manager:

Best of Microsoft TechEd 2012 Award

http://www.windowsitpro.com/article/awards/teched-

2012-winners-announced-143449

Microsoft Windows IT Pro 2011

Community Choice Award

Cisco UCS family received bronze medal recognition.

http://www.windowsitpro.com/content1/topic/2011-editors-

community-choice-awards-140879/catpath/readers-choice-

awards/page/11

Microsoft TechEd 2013

Cisco Nexus 1000V Switch for Microsoft Hyper-V Best of

TechEd award in Virtualization category

http://northamerica.msteched.com/bote?fbid=

P9Mkh9LfBam

2011 Citrix Ready Business Solution

Cisco won the 2011 Citrix Ready Business Solution of the Year

with the Cisco Desktop Virtualization Solution with Citrix XenDesktop,

the most cost-effective and scalable platform for desktop virtualization.

http://blogs.citrix.com/?s=Citrix+Ready+Solution+of+the+Year(2011)+Finalists+announced!&submit_button=Search

Awards

Microsoft TechEd 2011 & 2012

Cisco UCS B250 M2 Extended Memory Blade

Server was selected as Best of Show in the

hardware category at Microsoft TechEd 2011

http://northamerica.msteched.com/bote?fbid=

P9Mkh9LfBam

http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/article/awards/teched- 2012-winners-announced-143449http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://www.windowsitpro.com/content1/topic/2011-editors-community-choice-awards-140879/catpath/readers-choice-awards/page/11http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/http://blogs.citrix.com/?s=Citrix+Ready+Solution+of+the+Year(2011)+Finalists+announced!&submit_button=Searchhttp://northamerica.msteched.com/bote?fbid= P9Mkh9LfBamhttp://northamerica.msteched.com/bote?fbid= P9Mkh9LfBamhttp://northamerica.msteched.com/bote?fbid= P9Mkh9LfBam

40

By adopting

Leading-edge technologies

From companies like Cisco,

-

Edge solutions to our

Customers and continue

to expand our business. Martin Breslin

Infrastructure Architect SEI

DATA CENTER FOOTPRINT: Primary: Oaks Small

Remote Office Data Center: UK, Dublin, Toronto, and India

Build highly available

infrastructure for critical

business platform

Scale to support largest

wealth-management

providers

Improve performance

and lower costs

40% increase in

online response time

30% improvement in

downstream business

processing times

Reduced server

provisioning time by

up to 4 hours per-

blade

SEI was establishing a new

standard for x86 compute,

requiring evaluation of

current standalone and

blade technologies

solution that addresses

many of the admin and

cabling issue that other

high density solutions

Cisco UCS for

performance and

management simplicity

Cisco Nexus Switches

for 10-Gigabit networking

backbone

Cisco ACE for

intelligence and

business rules for

effective load-balancing

Challenges Turning Point Why Cisco? Solution Impact

ABDC for Consolidation/Virtualization (RISC Migration)

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/seiinvestments_external_cs.pdf

41

The only

way we could

run our infrastructure

was through virtualization

there was no other

alternative.

Jeremy Lawrence Director, Information

Technology Eclipse

Aerospace

IT infrastructure shrunk from

3 rooms to 3 racks

Significant savings on power,

air conditioning, and space

costs.

IT team can dial up or down

the resources needed to

address business requests

without worrying about

performance or capacity.

Efficiently access and

leverage legacy design and

engineering diagrams from

outdated infrastructure

Vblock infrastructure with

UCS achieved the

performance density

required to consolidate the

sprawling server farm.

Cisco Unified

Computing System

(UCS)

Replace outdated

systems with a

virtualized data center

that supported the

business more

efficiently and cost-

effectively

DATA CENTER FOOTPRINT: Eclipse Aerospace Builds an Agile, Cost-efficient Business Using a Virtualized

Data Center and Resurrects Intellectual Property from Aging Infrastructure in its New Mexico data center.



http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/eclipse_casestudy.pdf

42

DATA CENTER FOOTPRINT: CATALAN CAPITAL BOOSTS CITIZEN SERVICES AND STAFF PRODUCTIVITY Barcelona

moves to cloud-based application delivery and improves login times by 99 percent with Cisco VXI Smart Solution

Enhance delivery of

citizen services

Improve staff

productivity

Increase

organizational

flexibility

Faster and more efficient delivery of

citizen services

Login times reduced by up to 99 percent

on current desktops and workstations,

with 15 percent improvement in

application response times

Improved ability to support diverse

endpoints and bring-your-own-device

policies and simplified integration and

interoperation

Build on the recently signed

Barcelona smart city

agreement

Transition to a cloud-based

IT model to deliver new

citizen services in a more

efficient and faster way

Scalable performance

with advanced reliability

for most business critical

application

Ease of interoperability

Cisco Virtualization

Experience Infrastructure

Smart Solution based on

Cisco Unified Computing

System with Intel

Xeon Processors

Now one

can have a Linux

or Mac workstation that

will connect to the network

without problems. That

before.

Eduard Martn Lineros

Director of Innovation

Barcelona City Counciil



http://www.cisco.com/en/US/solutions/ns340/ns517/ns224/barcelona_city_council_final.pdf

43

DATA CENTER FOOTPRINT: One datacenter on Microsoft Redmond Campus. UCS platform hosts anything from remote

training scenarios to scalability testing to dynamic virtual environment provisioning (Via SC2012 Orchestrator).

Enhance virtualization

infrastructure with new,

advanced server platform

Update processor and

memory availability, and

decrease data center

footprint

Improve virtualized services

and create private cloud

Reduced deployment

time for host servers

from day to less than

an hour

Lowered power usage

by 66%, resulting in

major cost savings

MPSC was at the end of its

previous rack mount server

lease and still wanted to

bring our density and

power draw down. UCS

allowed us to do that as

well as shift compute

capacity from environment

to environment on the fly

Scriptable network interface

creation. Reallocation of

compute power from one

property to another is super

simple with the unified fabric.

Dense chassis with minimal

power requirements. Unified

network and compute fabric

means I only touch one

server.


System

Cisco Nexus Switches

Cisco Services

The entire migration took

believe us, especially when

considering such a migration

very well could have taken at

least two weeks with

significant downtime.

Gary Leonard, Dynamic Data

Center Consultant, Microsoft

Partner Center



http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/mpsc_cs.pdf

44

DATA CENTER FOOTPRINT: Tangible Return on Investment from Virtual Infrastructure Loughborough University

measures UCS financial benefits and deploys Cisco VXI Smart Solution to extract even greater value

Confirm IT project

benefits with detailed

total cost of ownership

analysis

Leverage investment to

provide flexible and

secure workspace for

fixed and mobile devices

TCO halved over five

years, providing 227

percent return

on investment

VXI benefits include

eightfold improvement in

desktop provisioning

speeds, headcount saving

of two FTE, less risk of

data loss, and improved

user experience

Maintain competitive edge

for researchers, students

and staff

In-depth total cost of

ownership (TCO) analysis

investment in Cisco UCS

servers was showing

tangible results


Experience Infrastructure

(VXI) Smart Solution with


Experience

Client 2211

Cisco UCS servers,

VMware virtualization,

and NetApp storage

When we

compared the

legacy server and network

with one based on Cisco

UCS, TCO effectively

halves over a five-year

investment lifecycle.

Dr. Phil Richards

Director of IT

Loughborough University



http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/loughborough.pdf

45

Outdated equipment

Needed to improve ratio

of student to computer

accessibility

Meet state requirement

for online testing

Saved up to US $2 million in licensing fees by delivering 5300 virtual desktops

Simplified desktop IT support model, reducing application deployment time from hours to minutes

Saved approximately $1.1 million in hardware costs and services by reducing number of physical servers from 300 to 17

Legacy infrastructure could

not handle server

virtualization

Simplified management,

converged networking, top-

notch support and high

availability

UCS manager

Cisco Unified Data

Center

UCS B-Series, Nexus

5000 and 2000

Microsoft SQL

VDI with VMware View

downtime for our users and

the redundancy mechanisms

for high availability that

and UCS servers employ

are robust.

Sean Waddell

Systems & Infrastructure

Administrator

DATA CENTER FOOTPRINT: Indianapolis Public Schools has one, primary data center in downtown Indianapolis with 2 small,

warm sites; one for Transportation server failover and another for business system and SIS system log shipping and failover.



http://www.cisco.com/en/US/solutions/ns340/ns517/ns224/indianapolis_public_schools_cs.pdf

46

DATA CENTER FOOTPRINT: Two datacenters located in Madrid (Spain) and hosted by Telefnica. Thanks to Cisco UCS and

virtualizations tactics, they can work either in active-active or active-passive, demands of traffic and maintenance windows.

Improving performance on

key SAP business

intelligence applications

Streamlining data center

management and

enhancing scalability

Reducing complexity and

costs of technology

servers

Database performance with

daily loads running up to 24

times faster

Reduced server deployment

time from months to minutes

Lowered IT administration

costs by more than 150,000

euros annually

Slow response of analytics

reasons: Cost was a major

consideration, of course, but

we were also looking for a

solution that could deliver in

Luther Bowens, Systems and

Operations Manager, IPS

Consolidated servers onto

Cisco UCS servers that reliably

run SAP HANA and other SAP

applications for improved

performance

Improved performance and

reporting, enabling TUI to

under-stand and adjust to

constantly changing customer

demands

using SAP HANA on Cisco

UCS, we have gone from

analyzing millions of records in

hours to the flexibility of analyzing

hundreds of millions of records

in seconds.

Santiago Jos Reig Lamberti

Head of Business Intelligence

B2B, TUI Travel Accommodation

& Destinations



http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/tui_external_casestudy_fnl_10_25_12.pdf

47

Project deployment is down

from weeks to days, even

hours. Architecture is now agile

and flexible to meet biz/project

demands. As a result of

virtualization, savings of 30-

40% vs. old infrastructure. 50%

reduction in servers means

less power, cooling and

floor space.

Existing compute

platform from HP was not

able to keep up with

business demands.

Had evaluated UCS when a

new DC was built in 2009 so

very comfortable with UCS.

Columbia liked the simplicity

of the UCS architecture that

allows him to respond to

needs of the business, both

in capacity and performance

UCS B & C series, Nexus

&, 5, 2, 1V, MDS, WAAS

SQL, Exchange,

SharePoint & SAP running

on Vblock

DATA CENTER FOOTPRINT: Two datacenters with a Vblock in both. One in Denver and one in Portland.

The SAP modules running on Vblock

Systems are screaming fast and far exceeded

our performance expectations. With our critical

SAP applications on the resilient Vblock

-

call support, we rest easy knowing that the crown

jewels of our IT infrastructure are protected in the

best way possible.

Gary Leonard

Dynamic Data Center Consultant

Microsoft Partner Center

Deploy an efficient and

flexible IT

infrastructure to

support growing

business demand for

critical SAP ERP

projects


ABDC for SAP HANA Application Deployment

http://www.google.com/url?sa=i&rct=j&q=columbia+sportswear&source=images&cd=&cad=rja&docid=i17ywfHiH56W4M&tbnid=6HvWsBDw29T07M:&ved=0CAUQjRw&url=http://www.sierratradingpost.com/columbia-sportswear~b~330/&ei=xqNQUa6ZO6jtiQKr7YHYCQ&bvm=bv.44158598,d.cGE&psig=AFQjCNFnK7iFwbml8MflmqwADhcDEGF8CA&ust=1364325695109140http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/cs_columbia.pdf

48

DATA CENTER FOOTPRINT: Advertising Agency Launches Platform for Global

Growth FlexPod transforms data center efficiency and scalability for BBDO Germany

Reduce IT department

workload through

infrastructure

standardization

Help enable follow-the-

sun working within parent company

Improve data-handling

speed and capacity

Simplified management

and provisioning

Ability to handle annual 15

percent data growth

without increasing

headcount

Standardized architecture

to improve global

collaboration

CTO of BBDO Worldwide

wanted a follow-the-sun

workflow solution with data

centers across the globe all

using the same systems and

key performance indicators

FlexPod pre-designed and

pre-validated system that

would not require additional

Citrix or VMware integration

proven with a hands-on

workshop

FlexPod architecture

based on Cisco Unified

Computing System with

Intel Xeon processor

5600 series and NetApp

FAS 3270 storage

system



We concluded

that the FlexPod solution

from Cisco and NetApp

was technologically

superior to anything else

in the market.

Martin Bandze

IT Director

BBDO Services

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/bbdo_gb_growth.pdf

49

DATA CENTER FOOTPRINT:

insures that its data centers reliably and cost effectively deliver city services for the foreseeable future with FlexPod

Assure future delivery

of local government

and port-based

services

Reduce costs and

improve efficiency

Improved ability to support a

mushrooming population of

diverse applications

Overall IT spend lowered by

165,000 in 2012; maintenance

costs reduced by 105,000 over

next three years

Server provisioning cut from days

to hours; restarting servers

simultaneously is saving four man-

hours per week

IT application increased

from 500 to over 2000.

and existing data center

was unable to support

those requirements

Need to review data

center technologies and

standardize on a platform

flexibility to grow and

adapt for the future.

Additional servers could

simply be plugged into the

existing data center network

fabric

Reduced capital expenditure

and improved return on

investment

FlexPod architecture,

integrating Cisco Nexus

data center switches and


System servers with NetApp

storage, for an easy-to-

manage environment with

plug-and-play computing

When you move to a new

platform you have to learn

how to use it, which costs

money. Even taking that into

account, we still decided it

would be cheaper to switch

to FlexPod.

Alfons Carlebur

Senior Project Adviser

ICT Institute

Rotterdam Services



http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/rotterdam.pdf

50

DATA CENTER FOOTPRINT: Two data centers, one in Rochester,

NY for production and one in Buffalo, NY for disaster recovery

Scaling

Big data analytics

Enterprise apps

Accelerated performance

Enterprise apps

Improved staff productivity

20%

High availability for cloud

services

Faster time to market for new

cloud-based services

Transition to cloud-based

solutions

Existing data center infra-

structure strained

UCS technology advantage

Single scalable integrated

system, single point of

management, large memory

footprint

Unmatched performance

(with large memory

capability)

Reliability and scalability

Reduced Cost

Simplified Cabling

Cisco Unified Fabric

Flexible and powerful

virtual environment

using prevalidated

Vblock platform,

combining

Cisco UCS, EMC, and

VMware solutions

The performance

of SAP applications on

Cisco UCS was incredible,

even better than we were

getting on our existing

Environments.

Steve Houser, CTO,

Xerox Cloud Services

Within 24 hours of implementing

Cisco UCS, we had customers

contacting us because they

noticed the improvement.

Response times on some of our

MPS monitoring and performance

dashboards went from minutes

to seconds.

Scott Biesaart

Manager, MPS Technology

Group, Xerox



http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/Xerox_external_case_study_final_11_02_12.pdf

51

Principled Technologies Test Report July 2013 YouTube Video

Deployment Times Number of Steps

0:17:54 0:18:54

1:18:35

1:23:41

1-blade scenario 2-blade scenario

Cisco UCS

HP ProLiant

10

14

31

43

1-blade scenario 2-blade scenario

Cisco UCS

HP ProLiant

UCS Blades Deploy 77% Faster with 67% Fewer Steps

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/ucs77_faster_v_hp_for_blade_deployment.pdf

52

Cisco Blade & Rack Servers UCS with SingleConnect vs. HP Mix of Blade & Rack Servers

This graph compares the 3-year TCO for 80 HP ProLiant DL380p Gen8 Servers and 80 HP BL460c G8 servers with the 3-year TCO for 80 Cisco UCS C240 M3 Rack Servers and 80 Cisco UCS B200 M3 Blade Servers.

Each server has two Intel Xeon processor E5-2609 CPUs, 64 GB of memory. HP networking includes two 10 Gigabit Ethernet and two 8-Gbps Fibre Channel connections for the HP rack servers, and HP FlexFabric

modules in the HP blade chassis. This is compared with the Cisco VIC 1225 dual-port 10-Gbps unified fabric adapter for Cisco rack servers and Cisco VIC 1240 for Cisco blade servers, and corresponding switches. Pricing

is as of August 8, 2013.

$4,896,752 $331,904

$436,268

$57,366 $934,671

$138,410 $2,998,133

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

Server HW &

Warranty

Power &

Cooling

Provisioning &

Administration Systems

Management

HP

Solu

tio

n

UC

S S

olu

tion

Switching,

Warranty,

Cabling
