The Business Case for the Mobile Ecosystem - Jon Bostrom, Co-Chair OSGi Alliance Mobile Expert Group; Chief Architect Java, Nokia

Current Business ModelFor Downloadable

Mobile ApplicationsNOKIA

Nokia Nokia PreminetPreminet

The Business Opportunity for Mobile ComponentsThe Business Opportunity for Mobile Components

140+140+ operators with deployed Java services *operators with deployed Java services *

708 million+708 million+ mobile Java devices installed base **mobile Java devices installed base **

635+635+ mobile Java device models on the market *mobile Java device models on the market *

3232 mobile device vendors using Java *mobile device vendors using Java *

45,000+45,000+ mobile Java applications on the market ***mobile Java applications on the market ***

~23 million~23 million mobile Java downloads globally, per month ****mobile Java downloads globally, per month ****

5000+ 5000+ S60 Java SDK downloads in FN, per month *****S60 Java SDK downloads in FN, per month *****

Java is the leading mobileJava is the leading mobileApplication Development EnvironmentApplication Development Environment

0

200

400

600

800

1000

1200

1400

1600

2001

Global installed base millions

2002 2003 2004E 2005E

Handsets total

PCs

Javahandsets

Brewhandsets0

200

400

600

800

1000

1200

1400

1600

2001

Global installed base millions

2002 2003 2004E 2005E

Handsets total

PCs

Javahandsets

Brewhandsets

Key message in 2002 Key message in 2002 JavaOneJavaOne: :

““We will put Java in We will put Java in every pocketevery pocket””

...done....done.

Key message in 2005 Key message in 2005 JavaOneJavaOne::

““We will put Java server We will put Java server in every pocketin every pocket””...working on it......working on it...

OSGi Enables a new SegmentOSGi Enables a new Segment

Middleware the next frontier for Mobile…

• Middleware business is huge!• Mobile middleware is the next frontier• Mobile Applications based on middleware will be

more competitive• End to End Middleware solutions offer new

business opportunities

Mobile Content Current Business EnvironmentMobile Content Current Business Environment

Preminet SolutionBringing Content Developers and

Operators Together with the Services and Tools Allowing Rapid

and Easy Deployment of Data Services

Preminet SolutionBringing Content Developers and

Operators Together with the Services and Tools Allowing Rapid

and Easy Deployment of Data Services

Forum NokiaLargest Worldwide Mobile Developer

Program

~ 1,700,000 developers

Forum NokiaLargest Worldwide Mobile Developer

Program

~ 1,700,000 developers

Most mobile applications have been developed

using Forum Nokia tools and

based on the S40 Java Platform

Nokia Customers Nokia Provides Services to the Majority of Operators Worldwide

Nokia Maintains a Greater than30% Market Share in Worldwide

Handset Sales

Nokia Customers Nokia Provides Services to the Majority of Operators Worldwide

Nokia Maintains a Greater than30% Market Share in Worldwide

Handset Sales

Nokia Provides Worldwide

Distribution for Developers through Our

Existing Customer Base

Complexity

Billing and ContentDelivery Services

Content Developer Relationships

Attractive BusinessModel and Simple

Contractual Framework

Challenges in the Mobile EcosystemChallenges in the Mobile Ecosystem

Preminet Solution

Content Support for All Handsets

Content Discovery Methods

PreminetPreminet Solution OverviewSolution Overview

Master Catalog

Master Catalog

Improved Content Discovery

Portals: SMS, WAP, Web

Preminet Purchasing Client

Rich Content Sourcing

ContentAggregators

Developers

Verif

icat

ion

Operator’sOwn Content

Preminet Service Delivery

Platform

SDP

Operators Existing SDP

SDP

Option

Content SourcingContent Sourcing

–– Global base of developersGlobal base of developers–– Developers screened and Developers screened and

supported by Nokiasupported by Nokia–– Content can be sourced in Content can be sourced in

specific languages (e.g. Spanish specific languages (e.g. Spanish content)content)

–– ““Java VerifiedJava Verified”” & & ““Symbian Symbian SignedSigned”” contentcontent

–– Premium & branded contentPremium & branded content–– Regular updatesRegular updates–– Operators can request specific Operators can request specific

contentcontent

•• The best developers from the worldThe best developers from the world’’s best mobile developer program:s best mobile developer program:

Master CatalogMaster Catalog

Master CatalogMaster CatalogMaster Catalog

Improved Content DiscoveryImproved Content DiscoveryPortals: SMS, WAP, WebPortals: SMS, WAP, Web

Preminet Purchasing ClientPreminet Purchasing Client



ContentAggregators

Developers

Verif

icatio

n


Preminet Service DeliveryPlatform


SDPSDP



SDPSDP

Option

Preminet Master Catalogue Preminet Master Catalogue Content Offering Content Offering (February 2005)(February 2005)

•• Current content categories:Current content categories:–– Graphics & Themes (Graphics & Themes (11081108items):items): black & white graphics, black & white graphics, colour colour wallpapers, colour screensavers and wallpapers, colour screensavers and UI themesUI themes–– RingtonesRingtones (> (> 35003500 items): items): monophonic tones, polyphonic tones, monophonic tones, polyphonic tones, true tonestrue tones–– Java (257 items):Java (257 items): games, instant games, instant messaging, travel messaging, travel quidesquides, etc., etc.–– SymbianSymbian (49 items):(49 items): fun, personal fun, personal productivity applications, etc.productivity applications, etc.–– VideoVideo: clips & streaming (Q1 : clips & streaming (Q1 ’’05)05)––Future OSGi based ContentFuture OSGi based Content

••Middleware solutionsMiddleware solutions••Advanced User applicationsAdvanced User applications••End to End solutionsEnd to End solutions







ContentAggregators

Developers

Verif

icatio

n




SDPSDP



SDPSDP

OptionP

rem

ium

Qua

lity

Con

tent

••Premium content from global pool of developers and media companiPremium content from global pool of developers and media companieses

Preminet Solution

Preminet Service Delivery PlatformPreminet Service Delivery Platform•• The hosted content delivery platform is an The hosted content delivery platform is an

ideal offering for operators whoideal offering for operators whoA.A. May wish to outsource their content May wish to outsource their content

delivery system to reduce both CAPEX delivery system to reduce both CAPEX and OPEX and/or for scalability reasonsand OPEX and/or for scalability reasons

B.B. DonDon’’t yet have a solutiont yet have a solution•• Manages the complete content lifecycleManages the complete content lifecycle•• Minimizes operator resource needs for Minimizes operator resource needs for

content management and platform content management and platform operationoperation

•• Low setLow set--up feeup fee•• Rapid deploymentRapid deployment•• OMA Compliant (OSGi MEG Compatible)OMA Compliant (OSGi MEG Compatible)

Text ‘RAY’ to 12345

SMS Storefront Preminet Purchasing ClientWAP Storefront Web Storefront

Content

Mobile Content Discovery MethodsMobile Content Discovery Methods

Operator A







ContentAggregators

Developers

Verif

icatio

n




SDPSDP



SDPSDP

Option

Customizable ContentService

OSGi Service(Possible Development)

Preminet Purchasing Client Preminet Purchasing Client Benefits For The Operator Benefits For The Operator

•• 100% operator branded100% operator branded

•• Complementary to other discovery mechanisms Complementary to other discovery mechanisms

•• Free of charge for the operatorFree of charge for the operator

•• Easy service discovery increases ARPU and Easy service discovery increases ARPU and reduces churnreduces churn

•• Supports multiple cataloguesSupports multiple catalogues

•• Enables flexible payment and business modelsEnables flexible payment and business models

Supports all operators existing and new content







ContentAggregators

Developers

Verif

icatio

n




SDPSDP



SDPSDP

Option

Easy Content Purchasing Process Easy Content Purchasing Process for Endfor End--UsersUsers

Discover Preview

Purchase Install, Upgrade







ContentAggregators

Developers

Verif

icatio

n




SDPSDP



SDPSDP

Option

OSGi based content delivery serviceCould provide enhanced capabilities!

Business ModelBusiness Model

Nokia will continue to drive the Mobile Ecosystem providing new opportunities for the next generation of content developers.

As we move into the era of component middleware and advanced Java applications in the Mobile Space the industry will continue to grow

Technology

The Business Case for the Mobile Ecosystem - Jon Bostrom, Co-Chair OSGi Alliance Mobile Expert Group; Chief Architect Java, Nokia