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Kerry Rego presented "The Benefits and Obstacles of Strategic Social Media Planning" to the Professional Services Marketing Group-North Bay on July 17, 2012. She introduced concepts for reputation management, strategies for developing and delivering content, and utilizing specific tools to streamline the time investment. You can contact Kerry to schedule an in person presentation or webinar for your team or organization. 707-520-4572
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Professional Services Marketing Group – North Bay
Kerry Rego ConsultingJuly 17, 2012
First Page of Search Results
Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com
85% never get off the first page!
-Internet Reputation Management
Smith Dollar PC
1. Website2. LinkedIn3. LinkedIn attorneys4. Facebook Page5. Map on FB Page6. CitySearch (listing)7. YellowPages (listing)8. Twitter9. Manta (listing)10.Legal Marketing (network/listing)
Own - 4Can Take Control - 4+
Quattrocchi Kwok Architects
1. Website2. Press Release3. Press Release
4. Case Study5. Reed Const (listing)6. ArchDaily (listing)
7. Foursquare8. Facebook Page
9. Yelp10.Archinet (listing)
Own - 4Can Take Control - 3
Action Items to Manage Your Brand Reputation
• Perform a vanity search• Own every variation of your domain• Post original content (blogs are best)• Use social media that is audience
and product appropriate• Set up a schedule to monitor
Read more at http://bit.ly/StartRepMng
•Facebook 901m users
•Twitter 400m tweets/day
•YouTube 4b+ views/day
•LinkedIn 161m users
•Google+ 150m users
•Tumblr 16b pg/vws
Why is Social Media Important?
Logos courtesy of Aquaticus
Social Media Avg. Daily Use
Info
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Fav resource for behavior is ComScore & Pew Internet
Benefits & Relevance of Using
Social Media Marketing1. Enhance Branding & Awareness2. Protect Your Reputation3. Enhance Public Relations4. Build Community5. Enhance Customer Service6. Facilitate Research & Development7. Drive Sales & Leads
Where Do You Start?• Goal• Audience Mockup• Tools• Routine• Measure• Adjust• Persist
Market Research
• WHO is the audience?
• WHAT is their preference?
• WHEN do they want to hear?
• WHERE are they?
• WHY are you there?
Don’t Forget:Event ServicesMobile/LocationDoc ShareBookmark
Marketing Editorial Calendar
• Set routine for “dashboarding” content• Blog in batches, time release,
autopost• Feedburner, TwitterFeed, dlvr.it• Facebook scheduler• Hootsuite, Tweetdeck
Autoposting blog to other channels gets you 50% more leads!Scheduling gets you 3x more leads! – Hubspot
Tools for Streamlining
Optimum Times to Tweet/FB
Infographic compiled and designed by Buddy Media
Obstacles
• Lack of Time • Lack of Manpower/Resources• Lack of Training & Knowledge• Can’t Measure• Decision Makers don’t get it• Blank Page Syndrome• Negativity
Solutions1. Time 2. Manpower3. Training4. Measure5. Boss Onboard6. Writer’s Block7. Negativity
1. Batch Create & Schedule
2. Routine3. Hire Experts,
YouTube, follow rockstars & pros http://www.gcflearnfree.org/
4. Build custom metric report based on goals
5. http://bit.ly/SMConvinceBoss6. http://bit.ly/KRCeasyblog 7. http://bit.ly/NegativeFdbk
Social Media = Telephone
