The Agile Data Warehouse™

- BI in the Cloud

Presenters

Presentation, Demonstration

•  Elise Arthurs – RightScale, Director of Partner Marketing

•  Larry Hill – Full 360, Director of Business Development

•  Rohit Amarnath – Full 360, CTO

Live Q&A

•  Andrew Lampitt – Jaspersoft, Business Development Director

•  Parham Parvizi – Talend, Sr. Sales Engineer

•  Uri Budnik – RightScale, Evangelist

•  David Menninger – Vertica, VP Product Management

Remember to Submit questions via the Question Tab!

•  What is “the Cloud?”

•  Why Consider the Cloud?

•  The Agile Data Warehouse™ ﹣ Components ﹣ Pricing

•  Demonstration – an Agile Datamart

•  Next Steps

•  Q&A

Agenda

“Fully-equipped data center in the sky” •  Virtually infinite computing resources

•  Scalable on-demand

•  Pay by usage

•  Highly reliable, available, and secure

“Computing power and storage becomes a commodity to be turned on and off – like a household utility – on demand.”

What Is Cloud Computing?

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•  An “Elastic” Computing Platform ﹣ Hardware ﹣ Software ﹣ Support & Services

•  Top-notch environmental management facilities

•  Pre-built application/server instances

The Cloud = Infrastructure as a Service

The Cloud is a Game-Changer

•  Faster ﹣ To order, instantiate, configure, and run applications ﹣ Scale to thousands of servers – in minutes

•  Lower-cost ﹣ Cloud vendors buy and provision computing capacity in very

large volumes ﹣ Cut costs while improving your service level?

•  Flexible ﹣ Rent a server for 1 month 3 years ﹣ Change server size as necessary to accommodate peaks ﹣ Spin up new servers, shut them down based on demand

Why Consider the Cloud?

•  Fast ﹣ Analytical “Sandboxes” in hours ﹣ Finished Datamarts in weeks vs. months, years…

•  Lower-Cost ﹣ Cloud + New Generation Software = Affordability ﹣ Experiment with previously un-affordable applications

•  Flexible ﹣ Disposable Datamarts ﹣ Seasonal Projects ﹣ Start small and scale to your requirements

Why Use the Cloud for BI?

7

Introducing…

The Agile Data Warehouse™

Market-leading vendors… …on a single Cloud Platform

•  Jaspersoft ﹣  The most widely-used BI in the world

•  Vertica ﹣  Next-generation, high-performance analytic

database

•  Talend ﹣  The recognized leader in open-source Data

Integration

•  RightScale ﹣  The leader in Cloud-computing management

•  Amazon Web Services ﹣  The leading Cloud-computing infrastructure

The Agile Data Warehouse™

Infrastructure as a Service •  Amazon.com

﹣  $15B mission-critical real-time online transaction processing system

﹣  Distributed computing infrastructure honed for 13+ years

﹣  AWS now 30+% larger than Amazon.com

•  Key Components ﹣  Amazon Elastic Compute Cloud (EC2) ﹣  Amazon Simple Storage Service (S3)

•  Very aggressive pricing ﹣ Std.  Linux  instances  start  at  $0.085/hr.  ﹣ High  CPU  instances  start  at  $0.17/hr.  ﹣ Reserved  instances  start  at  $.03/hr.    

h@p://aws.amazon.com/

Amazon Web Services (AWS)

Infrastructure as a Service

Cloud Management •  Total Control of Environment ﹣ Complete Visibility at all levels ﹣ Manage, monitor, troubleshoot

•  Administration ﹣ Multiple user support ﹣ Access control and user permissions

•  Fast On-Ramp to the Cloud ﹣ Server Templates ﹣ Best Practices

“Abstraction layer to manage the Cloud”

RightScale

h@p://www.rightscale.com

Load exceeds threshold

Additional servers operational

Load drops below threshold Additional servers terminated

Automation at Work

Open-source Data Integration •  Leading provider of Open-source data

integration software

•  Venture-backed Commercial model

•  World-wide operations and users

•  Data Quality, MDM Modules

•  Broad Adoption

﹣ 1.5 million core product downloads

﹣ 7 million lifetime downloads

﹣ 300,000 users

﹣ 1,000 customers

Talend Data Integration

h@p://www.talend.com

Talend Data Integration

Key features Business-oriented process modeling Graphical development Robust and scalable execution Broadest connectivity to support all systems Project repository for design and execution Real-time debugging

Next-generation Analytic DBMS •  Columnar database

•  Standard SQL interface

•  Scale-out MPP architecture

•  Aggressive data compression

•  Real-time loading & querying

•  Automatic tuning, HA and recovery

•  Runs on Linux, VMware or Amazon Cloud

“Modern Database for BI and Analytics”

Vertica

h@p://www.verHca.com

Existing DBMS Vertica® Analytic Database Vertica Advantage

Average Query Response Time 37 minutes 9 seconds 245x faster answers

Reports per Day 30 1000 33x more reports

New Market Data Availability Next day 1 minute Real-time views

Selected Vertica Case Studies

>  Near real-time analysis

>  245x faster

>  30x+ more reports

>  Superior HW density

Securities Compliance Audit Analysis

Existing DBMS Vertica® Analytic Database Vertica Advantage

Historic Data 1 week 8 months 32x more data

Users 2 (Revenue assurance)

100 (Revenue. ops,

regulatory,marketing) 50x more users

Average Query Response Time 30 minutes 30 seconds 60x faster answers

Revolutionized CDR Analysis in 8 Weeks

>  32x more customer records

>  60x faster queries

>  50x more users

>  Industry Standard HW

Tier 1 bank

Most Widely-used BI in the World •  Commercial Open-source model

•  Analysis & Reporting, Dashboards

•  Pixel-perfect reports or ad hoc queries

Benefits •  Powerful, easy analysis and reporting

•  Flexible architecture for standalone or embedded use

•  Highly affordable

“Over 9 million copies downloaded”

Jaspersoft

h@p://www.jaspersoJ.com

Optional features •  Master Data Management (Talend)

•  Data Quality Management (Talend)

•  Statistics and Graphics ( R ) ﹣ Widely-used open-source application ﹣ Predictive Analytics

The Agile Data Warehouse™

Comprehensive Systems Integration •  14 years - Analytic Data Warehousing

﹣  Top 10 Global Financial Institutions ﹣  Emerging Websites and Software vendors ﹣  Reporting, Analytics, OLAP, Statistics

•  Worldwide operation with personnel in USA, India, and Singapore

•  Inaugural Amazon SI Partner

•  Primary Integrator for Agile Data Warehouse Partners

Full 360 Inc.

h@p://www.full360.com

$1500/mo. for the entire ADW stack (thru 3/31/10) ﹣  JasperServer: one server ﹣  Vertica: 100 GB for deployment and development ﹣  Talend: Data Integration ﹣  RightScale for entire data warehouse environment

Cloud Capacity (AWS) ﹣ Recommended configuration

•  (3) Amazon Machine instances •  24x7 @ $.17/hr = less than $125/month each •  $10/month for 100 GB Amazon storage

﹣ Support 200+ BI users

Pricing

Give-A-Tweet™ Website •  Charitable donation-matching website built around Twitter social

network

•  Launched January 2010

•  Datamart to report on Revenue by Region, # followers, # Tweets, Type of Charity, Twitter/site membership

•  Data sources: ﹣ Twitter ﹣ CouchDB – nosql database for site ﹣ MySQL transaction store ﹣ IRS data on non-profit organizations

•  Scale to 500+ users automatically

Demonstration

•  Recording of Webinar ﹣ Available at http://www.rightscale.com/info_center/webinars.php

•  Further inquiries: ﹣ Contact Larry Hill at 646-448-9877 or larry.hill@full360.com

•  Upcoming Agile Partner Events ﹣ TDWI Feb. 21-26 in Las Vegas ﹣ Cloud Expo – April 19-21 in New York City

Next Steps with Full 360